The Venza, in Toyota’s Words
By Frank WilliamsAugust 11, 2008 - 2,384 views
Press releases aren't supposed to be funny, but occasionally, one comes out that you can't help but laugh at, either for the product it's promoting, the way it attempts to make it sound unique, or both. Case in point: Toyota's release describing the "Design Ins and Outs of the 2009 Toyota Venza." Having seen pictures of this bastard child of a Camry and an Aztek, I think it would be better described as the "Design Do's and Don'ts," with emphasis on the don'ts. They struggle to find a way to describe it, settling on "not an SUV, not a wagon, not a coupe and not a sedan." So what the Hell is it? They say it "incorporates SUV utility and roominess, while maintaining passenger car essentials, such as ease of ingress/egress, performance, a lower, sleek
side profile with aerodynamic lines." Uh… doesn't that pretty much describe a station wagon? Anyway, the design incorporates "Toyota's design philosophy, ‘Vibrant Clarity'" (which sounds like a Honda FCX with a tire out of balance) to produce "look-at-me" styling. Inside, it has a "floating…60/60 center dashboard" that makes spatially-challenged drivers and passengers "feel as if 60 percent of the space is in their personal zone." There's more, but I'll let you read it for yourself.
Click here for PDF of press release.
Posted in Design | Germany | Marketing | Media | News Blog | PR | 38 comments 
GM Hearts the Olympics (and all its commercial possibilities)
By Mike SolowiowAugust 11, 2008 - 1,367 views
The Olympics kicked off Friday in Beijing, with a bright beige, smog-filled sky, intense pyrotechnics, and some incredibly impressive artistic performances by the Chinese. I missed nearly all of it due to preparation for my upcoming Iraq deployment, so I ran into my apartment, threw my flight gear into the corner and flipped on the TV to grab what was left of the Opening Ceremonies, Instead, I watched a tribute to the GM brand in rabbit-eared-fuzzy glory. Brandi Carlile belted out "The Story" as the redundant seemingly endless range of GM vehicles paraded across the screen. I got choked up, not because of the truly good GM products they displayed (CTS, Enclave, Camaro), but because the Volt concept was shown, still with a debut date of 2010. As the tag line, "Something Shiny, Blue, and Beautiful" flashed across the screen under the GM logo, I wondered if GM still thinks a well-done commercial tugging our heartstrings and a vehicle powered by hope and pixie dust will actually restore faith destroyed by three decades of lousy products and service. Then immediately after, a local ad proclaiming $10k off new Suburbans blared out, blasting the Velcro patches off my flight suit. My sense of reality was restored. GM, you can do it. I've seen glimpses of it. I've driven it. But don't think you can erase all the bad times with sentimentality and soft-focus screen shots. Make it happen in cold, harsh daylight reality. But thanks anyways for supporting our Olympic athletes.
Posted in Industry | Marketing | Media | News Blog | PR | 4 comments
Will Ford Bailout Go Up In a Flash of Genius?
By Robert FaragoJuly 26, 2008 - 68 views
Ignorance is a bankable commodity. When Bear Stearns stepped-up to the federal begging bowl, the average U.S. taxpayer had no idea who the Hell they were, why they needed money, and whether or not they should get it. Still doesn't. But if/when Ford eventually asks Uncle Sam to open your purse, it may not have what you'd call a winning plot line. Ford's good will with the public has often gone up in smoke (Pinto) or rolled over and died (Explorer). There's another PR debacle looming over the horizon: Flash of Genius. The movie paints a bleak moral picture of the artist once known as the inventor of the working class hero-mobile. We'll be sure to explore whether or not it's accurate in future posts. Meanwhile, make no mistake: it doesn't matter. Except that it does. And will. [thanks to katiepuckrick for the tip]
Posted in Chapter 11 | Media | News Blog | PR | 8 comments
GM CPO “Ambush” Ad’s Casting Call
By Robert FaragoJuly 26, 2008 - 19 views
A clever TTAC commentator scanned internet archives and found this little gem. It's the script for aspiring actors looking to apply for GM's CPO ambush ads. As anyone who's ever watched the carefully-planned spontaneity of reality TV knows, it's no surprise that GM decided how to embarrass private sellers before they embarrassed them, and used professionals. But it's still a bit queasy-making to see the non-pro sellers' replies pre-established on paper. And there are still a few questions about Ambush-gate that I'd like answered. Were the ambushees given a heads-up before taping? Were they given the script? How many sellers did they film who refused to sign a release? How much did GM have to pay to get people to agree to this? How much did this campaign cost? [thanks to AW for the tip]
Posted in Marketing | Media | News Blog | PR | 15 comments
GM “Ambushes” Private Sellers To Hype CPO
By Frank WilliamsJuly 25, 2008 - 72 views
GM's press release begins with a rhetorical question: "What would happen if you turned more than 20 undercover film and surveillance professionals loose to show the potential drawbacks of buying a used vehicle that is not manufacturer certified?" And then, without a trace of irony, "the results were not at all surprising." The General dispatched actors posing as car buyers– complete with hidden cameras and release forms– to "ambush" [their words] and embarrass [ours] private sellers with "questions that private party used-vehicle sellers often don't want to hear." During one close encounter of the heinous kind, the actor asks an unsuspecting seller if he can install a phone in the seller's home so he can call for roadside assistance any time, day or night. Other private sellers were harassed about "things like financing and courtesy transportation." "We even bought one of the cars and then tried to return it a few days later with a three-day, 150-mile guarantee," bragged copywriter Jim Hagar.
[Click here to go to GM's usedcarambush.com]
Posted in Marketing | Media | News Blog | PR | Used Cars | 37 comments
It’s Official: Toyota is #1
By John HornerJuly 23, 2008 - 9 views
Reuters reports that Toyota sold 4.8m vehicles in the first half of 2008, while GM managed to move 4.54m. It's official: GM is no longer the world's largest automobile manufacturer. GM's spinmeisters promptly bragged that it reached record numbers in three of its four regions in the second quarter of 2008. Unfortunately, GM's 116k-unit growth outside of the U.S. was swamped by a 236k-unit decline in the home market. Also, GM continues to take full unit credit for sales in China– even though the Chinese business is majority-owned by Chinese partner SAIC. (For example, GM owns only 34 percent of the unit which builds the high-volume Chevrolet Spark.) GM's decision back in 2000 to ramp-up trucks and SUVs whilst eviscerating their US car efforts in order to boost profit margins has come home to roost.
Reuters (via Yahoo! Business) »
Posted in Industry | Marketing | Media | News Blog | PR | 23 comments
Toyota Camry Campaign Targets African American Women
By Richard ChenJune 9, 2008 - 221 views
Problem: the Toyota Camry is being outsold almost 2-to-1 by Dodge's Avenger among black customers. "Here's this nameplate that's ubiquitous," said Monica Warden, account director for Burrell, Toyota's agency of record or African-American advertising. "But for an African-American woman, it's not even in her consideration set. Our preliminary testing found they think of it as suburban, not urban; as solid but boring. And for this woman, she doesn't see herself as boring." To raise sales of its best-selling dullard, Toyota hired the company responsible for the intriguing (at least to us fanboys) The Dark Knight (movie) viral ad campaign. The result this site: If Looks Could Kill. It features a subtle sales pitch, serial web movies and who knows what else. The Dark Knight campaign had fanboys running around the San Diego Convention Center in Joker facepaint; we'll see what curious activities will arise from ILCK.com.
Posted in Marketing | Media | News Blog | PR | Sales | 16 comments
Subaru Wants You to Dump Your Car in the Wilderness
By Frank WilliamsMay 28, 2008 - 1,646 views
In their latest commercials Subaru tells us that dumping a junk car in the wilderness or driving a car you can't see out of equate to some strange form of love. The first shows some environmentally-challenged dufus driving two days to take his old Forester to "Subaru heaven," which consists of a spot somewhere in an otherwise pristine wilderness area where other Subaru owners have abandoned their worn-out rides. There, apparently, they sit until they rust to pieces, releasing their various petrochemical-based fluids and toxic metals into the environment instead of being responsibly recycled and reused. The other shows someone who must come from the same genetic pool as that guy because he refuses to wash his Outback, claiming it's a "badge of honor" and that he'll "let the universe take care of it." He'd better hope the universe is taking car of him when he pulls out in front of that bus or runs over that motorcycle in the lane next to him because his windows are so nasty he can't see what's around him. And this comes from a company that not long ago bragged about how their factory is a wildlife preserve and how safe their cars are. Maybe they just don't expect their customers to share their "values."
Posted in Green | Marketing | Media | News Blog | PR | Safety | 21 comments
Prince Lucas Haunts Jaguar XF
By Mike SolowiowMay 27, 2008 - 2,077 views
Before setting off on a 2000 mile roadtrip around the Great American Southwest in a loaner Jaguar XF, my co-driver and I commented, "We are taking a brand new, unproven, Jaguar, across barren deserts and across mountain passes, through blowing dust and drifting snow, and the nearest Jaguar dealership lies over 300 miles away. How much water did we bring?" The Jag proved faultless no matter what we threw at it– until now. Arriving back in Oklahoma City, in true Labor Party fashion, the headlights went on strike. The local Jag dealership proved very useful in not only taking immediate care of me, but also gave me coffee and a loaner Toyota Camry– which while not as much fun, will probably have working headlights. Due to a parts shortage on the new XF, the Jag rep had the dealership cannibalize a new XF to provide the parts. Stay tuned for a full second take on the Jaguar XF.
Posted in New Cars | News Blog | PR | UK | 19 comments
Ford Sends Press Release About the GT500KR. Then Another. And Another. And Another. And another.
By Frank WilliamsApril 28, 2008 - 5,052 views
In a classic "pay no attention to that investor behind that curtain" diversion, Ford sent out not one, not two, but FIVE press releases about the debut of Shelby GT500KR in rapid-fire succession. The first piece of KR PR gives the uber-'Stang's specifications (330 cu. in./5,409 cc, 540 hp @ 6,250 rpm, 510 lb.-ft. torque @ 4500 rpm, 6,250 rpm redline and Roots-type supercharger, air-to-water intercooler with Ford Racing cold air intake, if you're curious). The second brags about its handling and aerodynamics ("Our computer model predicts a four-tenths-of-a-second zero-to-150 acceleration effect from the aero alone. That makes the horsepower go farther."). The third praises– I kid you not– how it sounds ("Hearing the new KR just gets your blood flowing. It's a rumble that true enthusiasts will love and competitors will dread."). The fourth waxes eloquent about the carbon fiber hood ("The hood is a sculpted work of art, with the right science under its skin to deliver real performance impact."). And the fifth points out it's "the most powerful production Mustang ever." None of them mentions the price or how much dealers will jack it up. Now, let's see what's happened with Tracinda…
Posted in Marketing | New Cars | News Blog | PR | 12 comments
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