Category: PR

By on April 23, 2016

1958 Buick

If 1958 wasn’t the peak of automotive glitz and excess, it was damn close to it.

American automakers, emboldened by a never-ending postwar buying spree, heaped more chrome and new technology onto their models that year than ever before. Uplevel models — Lincoln, Buick and Olds, especially — were the worst offenders, somehow managing to make themselves look 1,000 pounds heavier than their tasteful ’57 predecessors. Read More >

By on April 9, 2016

Gaffigan Pacifica ad

Chrysler needed a pitchman who could rally a nation of parents around its all-important 2017 Pacifica minivan, so it called on Jim Gaffigan.

In a series of new commercials released by Fiat Chrysler Automobiles, the deadpan “everyman” stand-up comic talks up the Pacifica’s ability to improve one’s “dad brand.”

Gaffigan, known for refraining from profanity while practicing the time-honored art of observational humor, comes across as vaguely narcissistic and aloof in the ads, often forgetting the names of his own kids and watching video clips of himself on the Pacifica’s flip-up seatback monitors.

Read More >

By on March 30, 2016

Honda HT3 Driving Shoe (Image: Honda North America)

Where do I start?

So, Honda unveiled a shoe yesterday, and it’s the next best thing to owning and driving a 2016 Civic.

At least, that’s what we’re led to believe. The limited edition…shoe…is a collaboration between Honda (maker of 3,000 pound vehicles that can drive places and are way pricier than pants), lifestyle-oriented digital media company Thrillist and menswear company JackThreads.

Yes, it’s called the HT3 Driving Shoe, and it premiered alongside the car that inspired it at a Thrillist-hosted Los Angeles shindig. We can’t confirm rumors that rioting broke out due to shoe anticipation.

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By on March 30, 2016

2012 Volkswagen Passat SEL 2.5, Exterior, headlights, Picture courtesy of Alex L Dykes

The Insurance Institute for Highway Safety has started rating headlights, and just released a report that takes a dim view on the performance of most midsize cars.

Only one vehicle out of 31 testers earned a rating of “good” from the road safety nonprofit, with the bulk of midsize vehicles earning a rating of “marginal” or “poor.”

The results are even less dazzling when you take into account optional lighting packages, which pushed the number tested to 82. Even then, it was only the LED-equipped advanced technology package on the Toyota Prius V that earned the IIHS’s acclaim. Read More >

By on March 29, 2016

Christian Meunier, Image: Nissan

Nissan’s U.S. sales boss delivered some Glengarry Glen Ross-style “motivation” to its ad agencies in order to pump up the brand’s weak messaging via a new campaign.

Christian Meunier, who took control of Nissan’s U.S. sales and marketing in January, dressed down a roomful of agency reps a week into his new job, according to Automotive News (via Ad Age).

Read More >

By on March 29, 2016

2015 Volkswagen e-Golf

If you didn’t think an electric car could stall, Volkswagen has a Golf-sized dose of reality for you.

That, Jeep’s Compass/Patriot successor wants to woo south of the Equator, General Motors gets some good legal news, there’s money in them there charging stations, and Volvo gets a PR boost … after the break!

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By on March 18, 2016

Mustang

When you get to a certain age, you think you know everything about Monopoly:

Children will cheat (it’s what they do), you’ll never make money off of the louse-infested Baltic Avenue, and utilities can be a cash cow — especially in real life.

But who knew there was a version of Monopoly devoted to brands? Huh? Playing a game devoted to brands means people might start talking about brands, and that’s not something you should do. Read More >

By on March 17, 2016

Car collision (Mark Turnauckas/Flickr)

As we reported yesterday, a group of top automakers has agreed to offer automatic emergency braking (AEB) on almost all of their models by 2022.

The National Highway Transportation Safety Administration (NHTSA) confirmed the voluntary agreement today, meaning virtually all light-duty cars and trucks sold in North America will adopt the safety feature by Sept. 1, 2022.

The group is made up of Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA. Read More >

By on March 14, 2016

2016 Dodges in Go Mango

The paint — erm, act could be wearing thin.

In its latest nod to the heady and far-out past, Dodge will let you have your Challenger or Charger SRT 392 or Hellcat in its newest resurrected color, “Go Mango.”

Joining other blast-from-the-past(els) like “Plum Crazy,” Go Mango was offered for the first time on the 1970 Challenger — a legendary car from a truly great year, assuming you weren’t in Vietnam or a Jimi Hendrix fan. Read More >

By on March 10, 2016

Jeep® Trailcat Concept (Images: © 2015 FCA US LLC)

In anticipation of the 50th Easter Jeep Safari in Moab, Utah, Jeep turned its best and brightest designers loose and created seven concept vehicles you’ll probably never drive.

But you can gaze, and you can dream.

These rolling showcases for Jeep and Mopar performance parts crop up annually in advance of the off-road love-in (March 19 – 27), but this year Jeep delved deep into the history file to celebrate its 75th birthday.

We’ll highlight the standouts after the break. Read More >

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  • Bark M., United States
  • Chris Tonn, United States
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  • Vojta Dobes, Czech Republic

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