Category: Toyota

Toyota Reviews

Toyota Motor Co., the world’s largest automaker, has been producing cars for more than 70 years. It wasn’t until after World War II, however, that production started to pick up. Toyota went from making 8,500 cars a year in 1955 to 600,000 in 1965. Models like the Toyopet and Land Cruiser hit the United States in 1957. Today Toyota is among the leaders when it comes to hybrid technology.
By on November 2, 2021

Toyota Motor North America has already voiced its opposition to the proposed EV tax credit scheme tied to the the Democrats’ latest spending bill. This week, it has decided to expand its message by purchasing advertisements in national publications.

Starting Tuesday, Toyota will be launching an ad campaign intended to help bring Americans toward its side of the fence. While the automaker isn’t intrinsically offended by the government-backed incentivizing of electric vehicles, it has taken umbrage with the Biden administration’s insistence that consumers be issued an additional $4,500 incentive for purchasing union-made products. Though the reasoning should be obvious, since the company doesn’t have any unionized facilities in the U.S., the automaker is seeing growing support as the related legislation is stalled on Capitol Hill.  Read More >

By on November 1, 2021

While Toyota undoubtedly helped to popularize hybrid vehicles with the Prius, it’s been comparatively hesitant to pull the trigger on all-electric vehicles sold in its name. But things have a habit of changing and the automaker has officially revealed its first production EV.

The bZ4X crossover is Toyota’s first official attempt at a battery-electric production car and seems to check all the necessary boxes without straying too far from the brand’s modus operandi. For example, the 71.4 kWh battery yielding an estimated 285 to 310 miles of range isn’t groundbreaking. But it’s competitive and Toyota says it focused on delivering undertaxed power cells aided by water cooling to help prolong its lifespan.  Read More >

By on October 28, 2021

Toyota has announced pricing for the 2022 GR86, with the Hachiroku receiving an MSRP of $27,700 before destination. That’s $295 cheaper than the nearly identical Subaru BRZ. Though, when you’re effectively building a sports coupe that has a literal clone of itself on sale across the street, every tiny advantage suddenly becomes relevant.

While a couple of hundred bucks aren’t likely to sway someone holding any amount of brand loyalty, it could become the deciding factor for interested parties who see the Toyobaru Twins as otherwise identical. The problem is that they actually do have distinctive personalities, despite still being overwhelmingly similar at their core, and the price difference shrinks even more once you accounted for each manufacturer’s delivery fees.  Read More >

By on October 18, 2021

1980 Toyota Celica Supra in California junkyard, LH front view - ©2021 Murilee Martin - The Truth About CarsIn 1970, Toyota introduced the world to a pair of cars based on a new platform: The Carina sedan and the Celica sports coupe. The Carina was sold in the United States for just the 1972-73 model years and disappeared without a trace, but its Mustang-resembling Celica sibling proved to be a big sales hit on this side of the Pacific. With their truck-appropriate four-cylinder R engines, though, those U.S.-market Celicas of the 1970s were slow and tended to sound like a Hilux groaning up a mountain pass in Waziristan with a load of 15 Red Army-battling mujahideen fighters. So, Toyota widened and lengthened the second-generation Celica, yanked out the truck mill, and dropped in a straight-six. Thus was the Celica XX born in 1978, and when it arrived on our shores in the following year, it had a new name: Celica Supra! Read More >

By on October 12, 2021

In the beginning, someone created the buggy. Now the buggy was primitive and lacked more than a couple of horsepower, and darkness was over the surface of the automotive world because this buggy had leaf springs.

And some engineer said, “Let there be a functional suspension,” and there was a coil spring – and, if you liked Mopars, maybe a torsion bar. And this engineer called the coil spring good and the leaf spring crap. And so, there was day and night, buggy suspensions and a reasonable ride, and the engineer created cars in his own image, and old trucks were the serpent.

And so, trucks from time immemorial have been infested by poor-riding leaf springs because they could handle great loads. But these trucks, they did handle like the Leviathan, so some have moved to the proper coil spring, good and true, to hold up their cargo. The 2022 Toyota Tundra has been so blessed with coil springs, among many other improvements. But is it good?

Read More >

By on October 4, 2021

GM/ChevroletNinety years. That’s the amount of time that General Motors has led the sales charts in the U.S.

That may change this year, according to industry bible Automotive News, because of the ongoing microchip shortage.

Read More >

By on September 30, 2021

Trucks were simpler when today’s Rare Ride was new. No giant grilles, no Ranch Platinum 1764 Embroidery Edition, and no ridiculous styling (I see you, Tundra.) The T100 was a reliable essence of truck, even if it wasn’t what the American market wanted.

Read More >

By on September 29, 2021

Toyota was very focused on youthful consumer appeal at the turn of the millennium. Around the same time the WiLL sub-brand launched in the Japanese home market with its multitude of different products, a similar project was just getting underway at Toyota Motor Sales USA.

It was called Project Genesis, and like WiLL, it didn’t go well.

Read More >

By on September 27, 2021

2017 Toyota Mirai Fuel Cell in Colorado junkyard, RH front view - ©2021 Murilee Martin - The Truth About CarsI have become accustomed to running into the unexpected during my junkyard travels, finding everything from a JDM Nissan Fairlady Z to a bullet-riddled Cadillac from a Mythbusters episode to a British tank. That said, I never expected to find a four-year-old hydrogen fuel-cell car, more than a thousand miles from the only state in which they were sold that year. This becomes the newest junkyard car I’ve documented, taking the top spot from the now-second-place 2015 Mitsubishi Mirage. Read More >

By on September 24, 2021

The WiLL branding project in early 2000s Japan was intended to excite and interest younger consumers with stylish products, all of which were marketed as WiLL. At the pinnacle of unique WiLL offerings were three different small Toyotas: The first two were the unpopular and unsuccessful retro-French themed Vi, and the modern-looking, popular, and unsuccessful VS.

Around the middle of VS production, Toyota just knew there had to be a part of the market they hadn’t reached yet and reintroduced the idea of the Vi with a polar opposite stylistic direction. This is the Cypha. Read More >

By on September 23, 2021

Several Japanese companies embarked on the WiLL sub-brand exercise at the dawn of the new millennium. Miscellaneous WiLL-branded products were introduced alongside a funky new car offering from Toyota, the WiLL Vi.

The baguette-themed retro sedan was an immediate failure amongst the youthful consumers WiLL was supposed to attract, so Toyota had a very quick rethink. Meet VS.

Read More >

By on September 21, 2021

Tim Healey/TTAC

PONTIAC, MICH. — I noticed a couple of you commenters wondering why we hadn’t covered the 2022 Toyota Tundra yet.

One of you joked that we hadn’t done so because the grille is so ugly that we’d be charged with a crime.

Read More >

By on September 21, 2021

The WiLL project was a short-lived collaborative marketing effort by several Japanese brands, intended to capture the interest and money of youthful buyers. Using emotional engineering, seven companies launched new products in the early 2000s wearing WiLL sub-branding. Included in the myriad of offerings were three different subcompact Toyotas.

And here’s the first one, the WiLL Vi.

Read More >

By on September 20, 2021

Today’s Abandoned History story is one of targeted marketing. In the early 2000s, an amalgam of Japanese corporations combined efforts to reach out to younger consumers via unified branding. Cars, food, appliances – all across Japan new, youth-focused products all wore the same sub-brand: WiLL.

Collectively WiLL asked, “How do you do, fellow kids?”

Read More >

By on September 17, 2021

Today’s Buy/Drive/Burn trio are the 2008 versions of the same Japanese compacts from last time. Many of you were split on the relative goodness of 1998’s Civic versus Corolla, but agreed Sentra should burn. Do those views change when the cars are from 2008?

Read More >

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