Jaguar’s U.S. outlets are benefiting not just from last year’s introduction of a new XE entry-level sedan and the brand’s top-selling F-Pace SUV but also the broad availability of diesel powerplants.
In the shadows of Volkswagen’s diesel emissions scandal that broke in late 2015, Jaguar began offering diesel engines in the United States for the first time in 2016. Through the first eight months of 2017, 13 percent of the vehicles sold by the Jaguar brand in America were powered by the company’s 2.0-liter turbodiesel.
It’s not surprising then that Jaguar told TTAC’s own Adam Tonge at the North American unveiling of the new E-Pace crossover that diesel will continue to be a focus for Jaguar Land Rover in the United States. The company sees a niche for diesel vehicles in the premium space, particularly now with the complete absence of Mercedes-Benz, Audi, and Porsche in the sphere.
And yet you won’t really be hearing about Jaguar’s diesel offerings.
Jaguar introduced its newly expanded 2018 model year lineup for North America last week, with the British automaker adding the subcompact E-Pace SUV, XF Sportbrake wagon, and XJR575 flagship sedan to its roster. With these new models, Jaguar hopes to continue the sales momentum that made it the fastest-growing automotive brand in the US market in 2016.
The 2016 model-year addition of the F-Pace SUV and XE sedan led to a doubling of the brand’s annual sales, and its best showing since 2004. For the coming year, Jaguar aims to cover more bases and lure in the buyers it missed.
Think of the words “Jaguar” and “sports car” and the mind instantly conjures up images of the flowing XK120 and #NSFW E-Type roadsters of yesteryear, each sporting a properly British straight-six engine under a kilometer-long hood. Okay, okay — the final E-Type variant doubled the cylinder count, but you get the idea.
The tradition of open-top two-seaters continues to this day with the F-Type, albeit with a much more diverse array of engine offerings. As the tech press talks up a future of autonomous people pods, and as crossovers threaten to overwhelm every longstanding brand, Jaguar wants automotive puritans to fear not: the Jaguar sports car isn’t going anywhere.
But that doesn’t mean it won’t change with the times.
You don’t need to suffer from metathesiophobia to be uncomfortable with the wide variety of changes in the modern automotive industry.
Monostable shifters provide no firm detent when you’ve selected Drive, and often require a separate button for Park. Handbrakes that offer a level of modulation are quickly disappearing, replaced by electronic parking brakes. Touchscreens that require multiple menu steps — and seconds in which eyes are diverted from the road — are increasingly part and parcel of new car purchases at high and low price points.
Change is happening so fast and so often and in such unnecessary ways that there was much rejoicing when Honda revealed the 2018 Accord with both a volume and tuning knob, as if that was a bigger story than the dead V6, the discontinued coupe, and the seats being moved closer together to create an aura of space.
Fortunately, Jaguar will remain among the puritanical ranks. Jaguar will stick with the spartans. Jaguar will forego flashy transformations for the sake of primitive positioning. Jaguar’s climate controls will be operated via knobs for the foreseeable future. For old times’ sake.
Fortunately, premium automakers have not adopted a One Size Fits All approach. We have choices. Plenty of choices.
Increasingly, however, we are seeing a One Look Fits All Sizes methodology, limiting our ability to distinguish between a 3 Series, 5 Series, and 7 Series at BMW; between A4s, A6s, and A8s at Audi; or between C, E, and S-Class sedans at Mercedes-Benz.
With the second-generation XF appearing all but identical to the first XF, and the subsequent launch of the entry-level XE closely resembling an abbreviated XF, Jaguar’s guilty of the same crime against differentiation.
Fortunately, famed Jaguar design director Ian Callum says future Jaguar designs won’t be revealed merely as S, M, and L versions of the same t-shirt.
Not to be confused with the electric Jaguar I-Pace crossover, the 2018 Jaguar E-Pace was unveiled July 13 with a blend of F-Type and F-Pace styling cues.
Set to challenge the BMW X1, Mercedes-Benz GLA, Audi Q3, and Infiniti QX30 when it goes on sale in the United States in January 2018, the Jaguar E-Pace will be marketed with standard all-wheel drive, a nine-speed automatic, and turbocharged 2.0-liter four-cylinder powerplants generating either 246 or 296 horsepower.
Globally, the E-Pace will quickly become Jaguar’s best-selling model. In the United States, Jaguar expects the E-Pace to, at the very least, sell just as often as the larger F-Pace, which has generated 19,575 U.S. sales for the previously struggling Jaguar brand since going on sale in May 2016.
Jaguar’s U.S. sales averaged 3,400 units per month over the last year, a huge turnaround after a decade in which Jaguar’s U.S. dealers sold roughly 1,200 cars per month.
Most of the credit for Jaguar’s U.S. resurgence belongs to the brand’s first-ever utility vehicle, the F-Pace.
A fair chunk of the credit also belongs to the XE, the first entry-level sedan in Jaguar’s lineup since the X-Type disappeared after the 2008 model year.
And some of the credit belongs to an engine formula that’s earned more than its fair share of negative press over the last two years: diesel.
Jaguar is doing another run of its extremely limited production SVO cars. We haven’t seen a new one since the decked-out Project 7 F-Type arrived in 2014, adorned with its conspicuous spoiler and upgraded internals. The British automaker is now doing the same for the XE SV Project 8, resulting in the most powerful sedan in its long history.
In addition to some extremely loud bodywork, Project 8 is equipped with a 592 horsepower, 5.0-liter supercharged V8, connected to an eight-speed automatic transmission delivering power to all four of its wheels. Jaguar claims it can hit 60 mph in a scant 3.3 seconds and possesses a top speed of 200 mph, which also makes it the quickest accelerating model Jag has ever produced. It’s one hell of a refresh for the subdued XE.
The engineers at Jaguar have crafted a new engine for the automaker, essentially filling in the last power gap in the brand’s lineup. Carrying the Ingenium name and a 30t badge, the automaker’s latest in-house mill is a turbocharged 2.0-liter four-cylinder designed to fill the space between the automaker’s 2.0-liter turbodiesel and 3.0-liter supercharged V6.
What kind of power, speed and fuel economy will this bring to the 2018 XE, XF and F-Pace, you asl? Jaguar has provided us with the answers.
It’s always nice to see a station wagon in North America. Crossovers may have caught on faster than fidget spinners in a wildfire, but they’ll never be able to offer the same diving dynamics of a lower-slug automobile — leaving room for wagons to persist.
Likewise, rebranding estate cars as shooting brakes or “sportbrakes” is helping give the niche segment some much-needed panache, extending its appeal beyond the true believers. Wagons have long since become an endangered species in certain parts of the world but, thanks to conservation efforts from several carmakers, we might not lose them entirely.
One of those companies is Jaguar. It has yet to abandon the cargo-happy bodystyle and has even seen fit to bring the XF Sportbrake to the United States for the very first time — possibly because it realizes wagon lovers are now one of the most underserved demographics in autodom.
Ian Callum, the director of design at Jaguar, spoke recently at Coventry University’s National Transport Design Centre on various subjects related to the auto industry.
Callum, a Coventry University alumnus, touched on automotive history, autonomous vehicles, the buying process, even Jaguar itself.
Ian Callum also had something to say about the V8 engine, according to CAR Magazine.
Long live the Queen.
Long live the V8.
Ralf Speth isn’t having it. Across Europe governments are cracking down on the use of diesel vehicles in a bid to lower air pollution, especially in the Jaguar Land Rover CEO’s own country. London has announced plans to levy stiff charges on anyone driving a diesel-powered vehicle through central areas of the capital starting in early 2019, adding fuel to the anti-diesel fire. Paris, Berlin and Athens also plan to ban the technology.
With compression ignition still a significant part of the automaker’s engine lineup — both in Europe and North America — Speth recently defended the technology’s importance in a finger-pointing spiel. The world needs diesel, he claimed, and the media (and Volkswagen) haven’t done anything to help the situation.
Jaguar announced at the New York Auto Show a refresh for its F-Type sports coupe that lops two cylinders off the base model V6. It won’t be quite that indelicate of a procedure and the supercharged 3.0-liter V6 will likely remain the most popular choice.
For 2018, the F-Type will provide six individual engine options. The F-Type will persist with its 340 horsepower six-cylinder mill, or 380 horsepower if you option for the R-Dynamic model. Next year’s Jags will also see the return or the previous 5.0-liter V8 trims — including the 550 hp R and 575 hp SVR. However, if you’re more into the F-Type for its charming looks than its bonkers performance, Jaguar will soon offer a 2.0-liter turbo for under $60,000.
Jaguar’s U.S. volume more than doubled in 2016, rising to a 12-year high thanks to the launch of an all-new entry-level sedan and the brand’s first-ever SUV.
The XE and F-Pace, which now account for nearly three-quarters of Jaguar’s U.S. volume, have taken the brand to a high-volume place (relatively speaking) Jaguar hasn’t visited since the X-Type roamed dealer forecourts.
One year ago, those models didn’t exist, and Jaguar was selling fewer than 50 cars per day in America.
Now Jaguar’s on fire. Year-over-year growth is explosive, with Jaguar’s U.S. volume more than doubling in each of the last ten months and more than tripling in each of 2016’s final three months.
That level of growth can’t be sustained. Jaguar Land Rover North America’s CEO Joachim Eberhardt told Wards Auto, “We have to continue to grow, but we are not looking to grow at the pace we have been.”
All that growth “still does not make us a giant luxury brand,” Eberhardt says. “It makes us a bigger luxury brand that now has scale but is still special and exclusive.”
There’s the key word. Exclusive. “I think that is part of our appeal and something to focus on maintaining,” claims Eberhardt.
What a revolutionary approach for a premium auto brand.
Jaguar Land Rover unleashed a volley of trademarks over past month, offering a glimpse of some of the names it might use on upcoming models. However, JLR took something of shock-and-awe approach while filing, so it would be unlikely to see all of these affixed to the side of a new model.
One of the more standout monikers is XJS, Jaguar’s former luxury grand tourer. Absent for two decades, Jag could commit sacrilege and bring it back as something other than a large two-door without much blowback from the general public. Those who remember the original would no doubt be appalled. The company also trademarked Westminster, which likely denotes a particular blue paint Jaguar was fond of during nineties and not a specific model. JLR also slipped in a filing for Freestyle —sharing a title with a crossover utility vehicle that sold incredibly well before Ford changed its name.
It smells like a proper Jaguar.
That’s what came to mind after climbing into the XE’s driver’s seat for the first time. Jaguars tend to play on the senses – and consequently the heart – more than other cars, which has surely helped many owners look past some of the brand’s idiosyncrasies (and, let’s face it, quality woes) in the past. This one seems to have its sensory appeal in check.
Several years ago I drove a then-new XJ, a supercharged V8 model that somehow dazzled me despite a clunky transmission and sagging suede headliner. It was a car that’d be hard to recommend a friend or loved one spend a hundred large on, but somehow still appealed to the irrational side of me. The sound of the exhaust note, the sensual styling and yes, the smell of those cattle hides swathing the interior all conspire to blur one’s vision toward the (ahem) occasional quality lapse.
Since then I’ve logged seat time in several other Jaguars, including a 2,200-mile journey in a flawless XF a few years ago. The modern-day Jaguar – now ruled by Tata Motors – seems to be wringing out the English from the electrics and producing competitive and wholly contemporary luxury cars, for better or worse.
The new compact XE sedan has generated positive buzz in the automotive media for being an engaging drive, and as a past owner of three different BMW 3 Series sedans, I was keen to see how the Jaguar’s first compact since the lamentable X-Type stacks up.
New advancements at Jaguar keep on coming. In addition to the new Ingenium engine we reported on earlier today, Jaguar has also announced an in-car payment system for use exclusively at Shell stations.
Gassing up will soon be such a breeze for Jag owners, they’ll want to do it all the time. Shell no doubt encourages this behavior.
Another relic of Jaguar’s ill-fated relationship with Ford has been kicked to the curb.
For 2018, Jaguar ditches its old 2.0-liter turbo and adds a new base four-cylinder engine to its lineup, bringing more power and efficiency to the XE sedan and a new starting point for its XF and F-Pace.
It wasn’t exactly the Great Train Robbery, but it was daring and ballsy nonetheless. And quite expensive for the victim — in this case, quintessential British automaker Jaguar Land Rover.
The company has egg on its face and no shortage of missing engines after thieves made off with a parked trailer full of high-end motors from the Solihull, UK assembly plant on Tuesday night. Two hours later, they returned for more.
Jaguar is giving the F-Pace a baby brother and, unfortunately, it is going to continue the company’s terrible SUV-naming trend and dub it the E-Pace — a moniker it probably should have reserved for the all-electric I-Pace concept. Sized as a compact crossover, its existence meshes with Jaguar’s current modus operandi and brand manager Steven de Ploey’s promise to expect “ a family of SUVs.”
Destined to be a direct competitor for the Audi Q3 and BMW X1, the E-Pace is Britain’s attempt to get a piece of the freshly-baked pie that is the compact crossover segment.
Jaguar Land Rover North America LLC sold its first 10,016 Jaguar SUVs in the United States in the final eight months of 2016. The new F-Pace was a major factor contributing to Jaguar’s 116-percent year-over-year growth last year.
Jaguar also reported a 47-percent jump in passenger car sales — yes, car sales — in 2016.
As a result, no auto brand operating in the United States posted more significant sales growth in 2016.
So, Jaguar’s back? Not quite.
First, it was Fiat Chrysler Automobiles products with a tendency to roll away, even after owners placed them in park. Then, Ford decided to make sure vehicles with rotary shift knobs didn’t do the same thing, offering a “Return to Park” feature on the 2017 Fusion.
Two weeks ago, it was FCA’s turn again. The automaker found itself the focus of a National Highway Traffic Safety Administration investigation after more reported rollaways, this time with rotary-shift Rams and Dodges.
Well, NHTSA now has Jaguar Land Rover in its crosshairs. Care to guess why?
Jaguar Land Rover’s technical design director Wolfgang Ziebart is decidedly not a proponent of hydrogen-fueled vehicles.
Due to the amount of energy required to produce, cool, and then compress hydrogen for transportation and subsequent usage within a fuel cell vehicle, Ziebart is highly critical of its role as a practical automotive energy source.
Still, a minority of automakers disagree.
Sometimes a manufacturer churns out a base trim that — all things considered — might just be the primo choice for that particular model. Here’s an example.
The Jaguar F-Type has been around since 2013 creating leagues of bug-eyed gearheads whose jaws invariably hit the ground when they finally see one in person. It’s one of those rare cars that looks a gazillion times better in the metal than on paper. The slinky Coupe version showed up in dealers a year later, with Jaguar periodically adjusting trim levels and feature content.
An alert reader (thanks for writing in!) hinted we should use the F-Type for this series, and I was buoyed by the suggestion. Why? It’s well-known I tend to choose the largest engine and loudest colour available when spending my own hard-earned dollars on a vehicle. Yet, the base V6 F-Type appears to make a compelling case for itself.
Does one need to pop for the F-Type’s optional bellowing V8? Let’s find out.
If you haven’t noticed, Series I Jaguar E-Types have gotten very pricey. There were only about 75,000 Es made and not all have survived for a half century. The E-Type had one of the early monocoque unibodies and it was almost as if it was designed to trap water and rust. Also, quite a few were roadsters and open cars don’t do well when exposed to the elements. That’s made all E-Types rare enough to become valuable (well, that and things like a supple suspension, the outstanding Jaguar XK DOHC inline-six, and a body that even Enzo said was sexier than his Ferraris).
They’re so valuable that at this point it may well be that there is no such thing as an unrestorable example. A number of restoration shops around the world specialize in bringing back E-Types. Every body component is available, and it’s no exaggeration to say that as long as there is a number plate, they can probably rebuild an E around it. There’s even a chance, what with the E’s insane appreciation, that you might not even be underwater after the restoration is done.
I thought about that when I saw this heavily patinated ’64 E-Type coupe for sale on eBay for $47,000.
Jaguar has pulled the wraps off its I-Pace Concept SUV ahead of the Los Angeles Auto Show, but this prototype isn’t just a one-off piece of vaporware, never to be seen again.
The automaker’s first electric vehicle is a go, and is expected to hit the road in 2018 to challenge Tesla’s Model X in the fledgling premium electric SUV segment.
You don’t traditionally associate fuel economy with high-end luxury brands, but Jaguar currently sells three of the most fuel-efficient vehicles on the market, with no electric motors in sight.
The one-time fuel economy laggard is now greener than ever, and it has an engine family with a stupid name to thank for it.
There’s some weird stuff out there today, but let’s get to the pop culture stuff first.
One of the world’s ugliest and most unappealing cars is going on the auction block by way of Barrett-Jackson next week — and it could fetch a ridiculous price.
Yes, it’s the Wayne’s World car.
Call it a longshot, but two wagon revelations in one week have us wondering if a long-ignored vehicle segment is about to see a resurgence in the SUV-loving U.S.
The latest news comes by way of Motor Trend, which confirms the upcoming Jaguar XF Sportbrake — British newspeak for “wagon” — is bound for these shores.
Ford Motor Company stuck a “for sale” sign on Jaguar Land Rover as the world spiraled into the 2008 financial crisis, but its engines still beat within many of the British automaker’s models.
That will soon change, as the Tata Motors-owned company continues its rollout of in-house engines designed to reduce its dependence on other companies.
It worked for Porsche. Now, another luxury automaker is reaping the rewards of catering to the utility crowd.
Jaguar’s decision to market an SUV raised the ire of purists, but it also turbocharged the brand’s U.S. comeback, Bloomberg reports. The British automaker is now the fastest-growing brand in the U.S., with sales propelled by the new F-Pace SUV and entry-level XE sedan.
After ridding itself of the limp carcass once known as Rover over 15 years ago, BMW — the former parent of Land Rover — looks like it might provide V8 motivation to future Land Rover and Jaguar models.
According to Automobile, BMW wants an engine partner in order to amortize development of an upcoming 4.0-liter twin-turbo V8, and Jaguar Land Rover could be that partner.
Jaguar Land Rover’s brands are as British as crumpets and the Union Jack (ignore the fact that it’s owned by India’s Tata Motors), so concerns over Britain’s vote to leave the European Union should fall squarely on its tweed-covered shoulders.
The automaker is keeping a stiff upper lip, at least in public, with a spokesperson saying the company doesn’t plan to make changes to its strategy, Reuters reports.
A $1.34 billion assembly plant in Slovakia is going ahead as planned, said Jaguar Land Rover strategy director Adrian Hallmark, who called the Brexit a “short-term issue” during a news conference.
Jaguar’s design chief just broke the hearts of that tiny, tiny group of enthusiasts who were holding out for a new Jaguar wagon.
Ian Callum threw an ice cold pot of tea onto speculation that the British automaker would offer a wagon version of one of its new sedans, telling a group of auto journos in London that they were done with estate cars, Automotive News Europe has reported.
The reason for this has a lot to do with why Callum and the journalists were in the same room. The event concerned the 2017 Jaguar F-Pace, the automaker’s first crossover SUV.
Nissan’s product pipeline has all the flow of a crusted-over faucet, and that’s not good for business.
That, automation is insidiously infiltrating cars all around you, Mercedes-Benz goes all in on AMG, Jaguar teases China with something special, and foreigners flee the Russian automotive landscape … after the break!
When fire destroyed Jaguar’s Browns Lane plant on Feb. 12, 1957, nine of the 25 existing XKSS models were consumed by flames. The spartan roadster — a road going version of the famous D-type race car — went on to become a legend and the remaining 16 examples are among the most valuable collector cars on the market.
Now, the lost nine are going to rise from the ashes, as Jaguar plans to use their serial numbers on a limited run of exact replicas, mirroring last year’s E-type Lightweight.
Luxury car companies are practiced at the art of completely redesigning a car, yet styling those new models so much like their predecessors that you’d need an illustrated guide to tell them apart. Jaguar was the king of this design exercise in the ’90s and 2000s. My personal 2005 Jaguar Super V8 may look like Jags of yore inside and out, but under the wood and leather is a thoroughly modern aluminum luxury chassis that — with updates — underpins the modern XJ.
On the other side of the equation we have the XF. The 2008 model signaled a major shift for Jaguar’s styling, but under the sleek and modern exterior sat a reworked Jaguar S-Type chassis. The first generation XF won praise for the M5-chasing XFR and a design that came to define the modern Jaguar.
For the second generation of the XF, Jaguar played it safe with an image retaining the bulk of the styling from the previous generation. Under the familiar styling is Jaguar’s all new, aluminum-intensive iQ platform that’ll be the basis for the XF, XE, F-Pace and two other mysterious Jaguar Land Rover products in the next few years.
TTAC News Round-up: Honda Separates the Kids, Toyota Funks It Up, and the Costs Are Too Damn High at FCA
The CEO of Honda is pulling the car over and giving a stern lecture to the kids in the backseat.
That, a Scion gets a corporate makeover, Google goes in for autonomous feng shui, Fiat Chrysler Automobiles is drowning in modules and a famous British racetrack could get even Britisher … after the break!
There’s something unique about Jaguars. For some people it’s the aristocratically British character, sporty pedigree and classic, elegant style of Jaguars that make them special. For others it’s the strange technical solutions, uncomfortable compromises and utter lack of reliability that make Jaguars a non-option.
These two groups aren’t likely to agree about much when it comes to Britain’s luxury marque, but both camps will likely be of the opinion that a four-cylinder diesel engine doesn’t fit the driving experience emoted by Jaguar’s iconic Leaper.
Will the upcoming Jaguar XF 2.0-liter diesel still be a proper Jag? Or will its stops at oily diesel pumps also frequented by Ford Super Duty pickups and NOx-belching Volkswagens cover the brand’s grand sporting image in a thin layer of soot?
We already have it in Europe, so I took the opportunity to find out.
Undeterred by industry trends that are currently making oil-burners unattractive, Jaguar will release a 2-liter turbodiesel in the XF sedan for North America, coupled with optional all-wheel drive. Additionally, Jaguar’s “Configurable Dynamics” tech will be available on the diesel, allowing for customized suspension and steering tuning, as well as dynamic throttle mapping and shift behavior.
One of my CCS Design professors had a saying: it’s all about Proportion, Proportion, Proportion. Just typing that makes me cringe. Perhaps it’s a popular phrase for car design wonks, or a riff from the restaurant business.
However, the theory is valid: Imagine if the Pontiac Aztek was proportioned a la Range Rover Evoque. It’s a fair notion. If that were the case, the Aztek may not have been bound for every “Top 100 Ugliest Cars” list since 2000.
Proving the theory is this 1988 Jaguar XJS. It’s a beautiful grand touring coupe because the proportions are right.
When Jaguar’s latest-and-greatest sedan arrives on American shores next spring, it will do so with an extra option on the order sheet — a manual transmission.
According to Car & Driver, the Jaguar XE will get a third pedal and a stick in the middle of the center console that does things. Apparently, there are still enough people out there that know what to do with that thing in the center console that Jaguar believes it will make up between 10 and 20 percent of overall sales.
“It is enough to be worth the investment, and we are happy with our decision,” North American CEO Joe Eberhardt told C&D.
Jaguar Land Rover will trim $6.8 billion from its expenses by 2020, in part, because of slowing auto sales in China, Reuters reported.
The automaker will consolidate models to common lines, overhaul its supply chain and build 1 million cars by 2020, according to sources familiar with the plan.
The plan, which is called Leap 4.5 (presumably because the plan cuts £4.5 billion), will also help the automaker afford increasingly difficult emissions standards.
Self-titled automotive manipulator Theophilus Chin has rendered up a coupe version of the latest model born in Whitley.
The Jaguar F-PACE shown here sans its two rear passenger doors looks equally sharp and useless like the three-door Land Rover Evoque. Therefore, good ol’ Theo also gave it the best name you could possible give such a creation — F-Utility Coupe, or F-UC.
The head of Jaguar Land Rover’s operations in the U.S. said the automaker will stick with its plans to rollout diesel engines for its cars, including the Jaguar F-Pace next year.
Automotive News reported that CEO Joe Eberhardt said at a Detroit luncheon the automaker was “very confident” in the technology for its diesel cars.
“We are convinced of the benefits of diesels from a fuel economy and from an all-wheel drivability perspective, and that hasn’t changed,” Eberhardt said, according to Automotive News.
2016 Jaguar F-Type S 6-Speed Manual
3.0-liter AJ126 DOHC V-6, supercharged (380 horsepower @ 6,500 rpm; 339 lbs-ft @ 3,500-5,000 rpm)
6-speed ZF Manual
16 city / 24 highway / 19 combined (EPA Rating, MPG)
20.1 (Observed, MPG)
* Prices include $995 destination charge.
Jaguar has long occupied an interesting niche in the luxury segment due to not being a full-line brand. With a few exceptions, the English brand’s primary targets have been the E-Class/5-Series, the S-Class/7-Series and whatever high-end coupe and convertible the Germans are selling at the moment. That is changing now that Jaguar has decided to expand their portfolio with the 3-Series fighting XE and the brand’s first crossover, the F-Pace. (Yes, I know that Jaguar has had SUVs for decades called Land Rovers, but I digress.)
Part of Jaguar’s renaissance has been product based, and part has been returning to Jaguar’s sporting roots. While many folks still think of Jaguar as the brand that makes the “English Town Car” (yes, that is a Lincoln reference) like the 2005 Super V8 that sits in my driveway, my “stuffily” styled Jag was actually the start of the modern Jaguar we’re seeing today. You see, the X350 generation XJ was all-aluminium and as a result it could actually be described as “light and nimble” compared to an S-Class of the era. The F-Type harkens back to the old E-Type Jaguars of yesteryear, but this time Jag skipped ye olde styling and created one of the sexiest looking Jags ever. For 2016, Jaguar has re-tweaked the coupé and convertible adding AWD and a manual transmission.
You heard that right manual lovers: this kitty has a stick.
Jaguar showed us Tuesday what we’ve seen mostly already — the 2017 Jaguar F-Pace fully undressed — and clued us into all the juicy details.
The company’s mid-sized crossover will start from $40,990 plus $995 destination, at some point, but will go on sale next year with a duo of potent V-6 engines in the U.S. that will likely start closer to $45,000 at launch. When the car goes on sale in Spring 2016, a 340-horsepower supercharged V-6 and a 380-horsepower supercharged V-6 will be our only options stateside. Both mills will be mated to all-wheel drive and a ZF 8-speed automatic transmission. A 2-liter, I-4 diesel that produces 180 horsepower will arrive in the States later in 2016.
And then Jaguar took the car on a giant-sized Hot Wheels track. Well played.
Jaguar-Land Rover might be looking to expand their manufacturing operations, but it isn’t because the car side of the business is booming.
Out of the 36 brands sold in the United States, Jaguar is seeded 32nd year-to-date with 10,221 units sold, ahead of Maserati (7,506), Smart (4,682), Bentley (1,685) and Alfa Romeo (443), and behind Fiat (28,421), Scion (32,691) and Porsche (34,876).
(Holy crap, Porsche is selling more vehicles than Scion and Fiat!)
To stem the tide, Jaguar is cutting prices and introducing free maintenance in the United States, addressing the two main concerns prospective buyers have with the brand — high purchase pricing and maintenance costs — according to Automotive News.
Earlier this year, I got a weekend job doing what I always thought was a dream job — driving brand new cars around; almost all makes and models.
It turns out that even a “dream job” can quickly turn into “Oh great, I have to go to work again”. But forget that. The cool part is still cool and I still get to drive brand new VWs, Audis, BMW’s, Porsches, Hondas, everything. Everything except Cadillacs. I don’t think I’ve driven a new Caddy yet. That part is great!
There’s one catch to this job of mine. I have to stick to a speed limit. “Who doesn’t?” you may ask. Well, this speed limit is a little lower than most. I’m stuck doing 15 miles per hour. 15 mph. Oh, and no radio and rarely A/C.
Here’s what I’ve noticed: Driving slowly gives you a chance to learn the vehicle more. How’s the ride? How’s the interior? When you’re in traffic or on a back road, you’re busy worrying about deer, the guy on his cell phone, and what the road is doing ahead of you. I’m not worried about those things. It’s just me and the car. So what I’m trying out here is a unique spin on the car review. You’re not going to get handling at the limit. You’re not going to get maximum acceleration. You’re going to get what I notice while driving 2-5 miles at 15 miles per hour — a Slo-Mo Review.
Let’s start with a good one. The Jaguar F-TYPE V6.
Jaguar’s coming crossover, dubbed F-Pace, was sent all over the world to test in various climates, and the automaker is sharing its photo album from the trip.
The F-Pace pictured here is only slightly camouflaged ahead of its official unveiling in Frankfurt later this year. The pictures show a crossover that’s expected to take on the likes of the BMW X4 and Porsche Macan when it goes on sale next year — if the automaker is to be taken seriously.
So I’m reading through Autoblog (Motto: All the recall stories that are fit to print!), and I come across an article about how Jaguar is now developing an even higher performance version of the F-Type sports car.
That’s right, folks: soon, Jaguar dealers across the country will be graced with yet another six-figure car that nobody wants to buy.
If you’re an F-Type fan ( who isn’t?), then you might be surprised to hear me say this — but it’s true. Cars.com does a monthly list of the slowest selling cars on the market — not by sales volume, but by actual days each car spends on the lot — and some version the F-Type is always near the top. It’s often stopped from being the true number one vehicle by only more overpriced cars, like the BMW 6 Series and the Kia K900.
So why are they developing a high-performance version? Because Jaguar remains convinced that this is the way to attract younger, hipper car shoppers: by offering the same old thing with more power at an even higher price tag. The main problem with the F-Type, Jaguar apparently believes, is that it isn’t expensive enough.
I know the experience is inauthentic. I know the sounds are manufactured somewhat. I know the marketing telling me about this car’s “soul” and “passion” is wholly disingenuous.
I don’t particularly care.
The 2016 Jaguar F-Type R AWD is one of those genetically engineered chocolate-flavored bananas. It’s a trick; I get it. I just don’t care. Perhaps the Jaguar’s greatest trick is reminding you that your experience in the car is less organic than a Twinkie, then making you completely forget it.
In February of 2013, when speaking to the opening breakfast of the Chicago Auto Show, Andy Goss, the head of Jaguar Land Rover of North America, made a couple of comments about the luxury market in the United States. He said that 90 percent of vehicles with luxury nameplates are sold with V6 engines and you can’t sell a luxury car north of the Mason-Dixon line if you don’t at least offer all-wheel drive. The 2015 Jaguar XJL AWD Portfolio is the result of Goss’ perception of the lay of the luxury land.
It seems that whenever you read a review of a Jaguar, it’s never of a model that most people buy. It generally has a supercharged V-8 which is powerful enough for law enforcement to be on a first name basis with the driver. Its exhaust is loud enough to force the homeowners’ association to call an emergency meeting. The price tag is enough to send someone to a private college for a year and a half. It would be lucky to make less trips to the gas station than Nordstrom. The maintenance costs will come to rival its owner’s property taxes. Jaguar will probably make less than 10,000 units of that model during its lifespan for the entire world.
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- MelanieRichardson GOOD
- El scotto @jwee; Sir, a great many of us believe that Musk is somewhere (pretty high) on the spectrum and move on.I work on the fringes of IT. Most of my presentations get picked over extensively and intensely at meetings. I'm smart enough to know I'm not that smart and willingly take advice from the IT crew. I bring them Duck Doughnuts too. We also keep a box of Crayolas in the meeting room.At one meeting an IT guy got way into the details of my presentation, the meeting went long as we discussed my target audience. Same IT guy insisted it was a disaster and would fail miserable and that I was stupid. Yeah, F-boms get dropped at our meetings. I finally had enough and asked if he was such an expert, did he want to stand up in front of 30 senior executives and give the presentation? His response was a flat "NO". He got the box of Crayolas. For you non-military types that means shut up and color. Musk is the same as that IT guy, lots of gyrations but not much on follow-through. Someone just needs to hand him a box of Crayolas.
- FreedMike The FJ Cruiser would be a better comeback candidate. The gang back at Toyota HQ must be looking at all those Broncos flying off Ford lots and kicking themselves.
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- Sean Ohsee Bring back the 100 series and its I6 diesel.