Ian Callum Wants Another Jaguar XK, Seems Rather Unhappy the Jaguar XK Was Killed Off

Timothy Cain
by Timothy Cain
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ian callum wants another jaguar xk seems rather unhappy the jaguar xk was killed off

“The XK being dropped was much to my frustration.”

– Jaguar design director Ian Callum

The Jaguar XK ended its 19-year-long run after the 2015 model year, undone by disappearing demand and the success of the smaller, more affordable Jaguar F-Type. But it wasn’t supposed to be this way, Jaguar design director Ian Callum says. The XK was supposed to roll along in third-gen form alongside the first-gen F-Type.

“The F-Type was never meant to kill the XK,” Callum tells Autocar.

In fact, despite the design work that had already begun on the next Jaguar XK — a car that never materialized — the marketing execs at Jaguar didn’t see the need for two coupes. The third-gen XK never enjoyed any engineering development.

Yet Callum’s outsized influence at Jaguar appears to be producing XK-shaped fruit in Jaguar’s product planning department. While there’ll likely be a new Jaguar F-Type first, you can begin inspecting your local Jaguar showroom for the next Jaguar XK in 2021.

By the end of just its second full year, Jaguar USA had already sold nearly 11,000 copies of the F-Type. Jaguar hadn’t sold that many XKs in the 2+2’s final seven years on the market. XK sales, meanwhile, had plunged from an annual U.S. average of more than 4,200 units a decade ago to fewer than 1,700 annually coming out of the recession.

Nevertheless, Ian Callum says, “I want a two-seater [the F-Type] and a 2+2.” Design work is underway. If the XK makes it back into Jaguar’s lineup, it will need to be properly distanced from the F-Type, Callum says. That means actual space for four people (not just four seatbelts) and their luggage.

Autocar says a 2021/2022 Jaguar XK would use the next F-Type’s architecture, which is expected to be a redeveloped version of the current F-Type’s platform, which was redeveloped from the departed XK.

With no partnerships on the horizon to make F-Type production more economically viable — Callum says, “We will be doing our own thing with the F-Type,” — a partnership inside the Jaguar lineup seems prudent. But sourcing volume for the XK won’t be easy. Prime competitors such as the Mercedes-Benz SL-Class (which has lost roughly 80 percent of its U.S. sales since the turn of the century) and BMW 6 Series (down 70 percent over the last five years) are fading.

Is Jaguar really the brand that can reignite interest in the segment?

[Image: Jaguar Land Rover]

Timothy Cain is a contributing analyst at The Truth About Cars and Autofocus.ca and the founder and former editor of GoodCarBadCar.net. Follow on Twitter @timcaincars and Instagram.

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  • MRF 95 T-Bird MRF 95 T-Bird on Oct 19, 2017

    The XK has a 50 plus year heritage behind it. When people mention Jaguar the first model they think of is the XK or XKE. I can see them bringing it back as a halo competitor to the Benz SL and BMW 8-series.

  • John Rosevear John Rosevear on Oct 19, 2017

    Jaguar isn't quite Jaguar without a big GT in the lineup. I realize that's not enough to justify a new model here in 2017, but... damn it, it should be.

  • Ernesto Perez There's a line in the movie Armageddon where Bruce Willis says " is this the best idea NASA came up with?". Don't quote me. I'm asking is this the best idea NY came up with? What's next? Charging pedestrians to walk in certain parts of the city? Every year the price for everything gets more expensive and most of the services we pay for gets worse. Obviously more money is not the solution. What we need are better ideas, strategies and inventions. You want to charge drivers in the city - then put tolls on the free bridges like the Brooklyn, Manhattan and Williamsburg bridges. There's always a better way or product. It's just the idiots on top think they know best.
  • Carsofchaos The bike lanes aren't even close to carrying "more than the car lanes replaced". You clearly don't drive in Midtown Manhattan on a daily like I do.
  • Carsofchaos The problem with congestion, dear friends, is not the cars per se. I drive into the city daily and the problem is this:Your average street in the area used to be 4 lanes. Now it is a bus lane, a bike lane (now you're down to two lanes), then you have delivery trucks double parking, along with the Uber and Lyft drivers also double parking. So your 4 lane avenue is now a 1.5 lane avenue. Do you now see the problem? Congestion pricing will fix none of these things....what it WILL do is fund persion plans.
  • FreedMike Many F150s I encounter are autonomously driven...and by that I mean they're driving themselves because the dips**ts at the wheel are paying attention to everything else but the road.
  • Tassos A "small car", TIM????????????This is the GLE. Have you even ever SEEN the huge thing at a dealer's??? NOT even the GLC,and Merc has TWO classes even SMALLER than the C (The A and the B, you guessed it? You must be a GENIUS!).THe E is a "MIDSIZED" crossover, NOT A SMALL ONE BY ANY STRETCH OF THE IMAGINATION, oh CLUELESS one.I AM SICK AND TIRED OF THE NONSENSE you post here every god damned day.And I BET you will never even CORRECT your NONSENSE, much less APOLOGIZE for your cluelessness and unprofessionalism.