Jaguar Land Rover Trademarks a Bunch of Potential Car Names, Including One From Ford

jaguar land rover trademarks a bunch of potential car names including one from ford

Jaguar Land Rover unleashed a volley of trademarks over past month, offering a glimpse of some of the names it might use on upcoming models. However, JLR took something of shock-and-awe approach while filing, so it would be unlikely to see all of these affixed to the side of a new model.

One of the more standout monikers is XJS, Jaguar’s former luxury grand tourer. Absent for two decades, Jag could commit sacrilege and bring it back as something other than a large two-door without much blowback from the general public. Those who remember the original would no doubt be appalled. The company also trademarked Westminster, which likely denotes a particular blue paint Jaguar was fond of during nineties and not a specific model. JLR also slipped in a filing for Freestyle —sharing a title with a crossover utility vehicle that sold incredibly well before Ford changed its name.

Perhaps trademarking the Freestyle moniker is payback on behalf of Jaguar’s current design head, Ian Callum, for Ford usurping his Aston Martin styling cues for the Fusion. Although, if he really wanted to stick it to the Blue Oval, JLR would have also filed for Taurus X name, too.

Other noteworthy trademarks, initially spotted by AutoGuide, include Landy, Range Rover Classic, P-Type, T-Type, C-XE, iXE, diXE, XEdi, XEi, CXF, CXJ, Sawtooth, Stormer and Landmark. Say “Land Rover Landy” and “Land Rover Landmark” aloud if you are absolutely sure no one else will hear you. Those names don’t exactly roll off the tongue and you sound daft pushing the words clumsily out of your mouth. Landy is the name for an obnoxious company mascot, not a car.

The remaining names are a jumble of letters, hinting at multiple variants of current production models or entirely new ones — some of which would definitely be electric. The only exception is the Range Rover Classic, which harkens back to the British Leyland days (the company had to come up with some way to distinguishing the original 4×4 from its successor).

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  • Jagboi Jagboi on Mar 21, 2017

    Landy is a very common nickname for Land Rover in the UK. Typically applied to a Defender or the older Land Rovers (109 etc).

  • Tstag Tstag on Mar 21, 2017

    Landie may Ben used on a baby Defender as it's often an affectionate nickname for smaller Defenders. The XJS may be an alternative to CXJ. The Westminster could just be a variant for an existing model.

  • DenverMike When was it ever a mystery? The Fairmont maybe, but only the 4-door "Futura" trim, that was distinctively upscale. The Citation and Volare didn't have competing trims, nor was there a base stripper Maxima at the time, if ever, crank windows, vinyl seats, 2-doors, etc. So it wasn't a "massacre", not even in spirit, just different market segments. It could be that the Maxima was intended to compete with those, but everything coming from Japan at the time had to take it up a notch, if not two.Thanks to the Japanese "voluntary" trade restriction, everything had extra options, if not hard loaded. The restriction limited how many vehicles were shipped, not what they retailed at. So Japanese automakers naturally raised the "price" (or stakes) without raising MSRP. What the dealers charged (gouged) was a different story.Realistically, the Maxima was going up against entry luxury sedans (except Cimarron lol), especially Euro/German, same as the Cressida. It definitely worked in Japanese automaker's favor, not to mention inspiring Lexus, Acura and Infiniti.
  • Ronnie Schreiber Hydrocarbon based fuels have become unreliable? More expensive at the moment but I haven't seen any lines gathering around gas stations lately, have you? I'm old enough to remember actual gasoline shortages in 1973 and 1979 (of course, since then there have been many recoverable oil deposits discovered around the world plus the introduction of fracking). Consumers Power is still supplying me with natural gas. I recently went camping and had no problem buying propane.Texas had grid problems last winter because they replaced fossil fueled power plants with wind and solar, which didn't work in the cold weather. That's the definition of unreliable.I'm an "all of the above" guy when it comes to energy: fossil fuels, hydro, wind (where it makes sense), nuclear (including funding for fusion research), and possibly solar.Environmental activists, it seems to me, have no interest in energy diversity. Based on what's happened in Sri Lanka and the push against agriculture in Europe and Canada, I think it's safe to say that some folks want most of us to live like medieval peasants to save the planet for their own private jets.
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  • MaintenanceCosts There's no mystery anymore about how the Japanese took over the prestige spot in the US mass market (especially on the west coast) when you realize that this thing was up against the likes of the Fairmont, Citation, and Volaré. A massacre.