Rumors of Jaguar’s demise have floated for decades, really, but we’re now learning it’s the British automaker’s sister company that will be seeing the most dramatic changes. Jaguar Land Rover recently announced that it would rebrand itself as JLR and that Land Rover as we know it is going away.
Auto-show parties sometimes get out of hand. Most of the shenanigans don’t reach you, the car-buying public, for one reason or another. One major reason is lack of newsworthiness: It’s one thing if a lubricated PR rep confirms some new product that’s supposed to be secret. It’s another if a PR rep sings karaoke poorly.
One thing would make it to the pages of TTAC and maybe a rival site like Jalopnik. The other would not. No matter how bad some PR chief is at warbling “Sweet Caroline.”
Then again, if TMZ is in the house, all bets are off.
Jaguar Land Rover unveiled its all-electric SUV to the Indian market this week, proving that it’s dead serious about expanding the I-Pace’s customer base. While parent company Tata Motors undoubtedly has a fondness for its home region, we cannot help but wonder if its a market worthy of pursuit considering the model’s starting price.
The manufacturer has the (90-kWh) I-Pace stickered at 105.91 lakh rupees, which translates to about $147,000 USD. Considering the unique way India writes out denominations and often transitions between crore and lakh as a way to avoid listing high-value items in the millions of rupees, we were initially convinced we’d messed up the conversion. The sum would not only eclipse the $70,000 MSRP Jaguar has affixed to the I-Pace in the United States, it makes it highly uncompetitive against the luxury EVs already on a market that’s not known for its wealthy consumer base. How could this be JLR and Tata’s preferred strategy?
Jaguar Land Rover has canceled several planned vehicles and opted to reassess its Modular Longitudinal Architecture (MLA) after the company started fretting about the probability of unmet emissions requirements. Chief Financial Officer Adrian Mardell addressed investors on Friday to explain that all subsequent development of the platform would be postponed indefinitely. Ironic, considering MLA was supposed to be flexible enough to facilitate electrification and putting a lid on it means canceling the planned all-electric Jaguar XJ sedan and at least one unnamed Land Rover.
Rather than its intended purpose of underpinning all JLR products by 2025, the MLA platform is now said to be used exclusively on Land Rover’s larger SUVs. Meanwhile, the manufacturer has decided to prioritize its battery-focused Electrified Modular Architecture (EMA) as it tries to place a greater emphasis on electrification moving forward. Sadly, that means the $1.4 billion it spent in service of advancing MLA and finding a new partner that can help make Jaguar all-electric by 2025.
Jaguar Land Rover (JLR) has announced that it plans to have transitioned the Jaguar side of the business entirely to electric vehicles by 2025. Meanwhile, the more profitable Land Rover brand will be receiving its very first EV sometime in 2024. The plan is backed by a £2.5 billion (roughly $3.5 billion USD) investment.
As usual, take these promises with a grain of salt. Practically every manufacturer has underdelivered when it comes to electrification and features existing under the catch-all mobility tag. Jaguar’s current battery-electric vehicle, the I-Pace, hasn’t exactly been a smash hit and its construction is actually contracted out to Magna Steyr in Graz, Austria. Jag also recently abandoned the new XJ model, which has been in development for years. Ironically, the car was supposed to become the brand’s first all-electric sedan.
Zero to sixty in 3.8 seconds, or 0.3 seconds faster than the outgoing version, the 2021 Jaguar F-PACE SVR is also said to be 2 mph faster, with a top speed of 178 mph. The real question is where outside of Iredell County, North Carolina, scene of NASCAR racer Kyle Busch’s infamous 2011 speeding ticket (128 mph in a 45 mph zone), could you get anywhere near those limits?
With the Los Angeles Auto Show rescheduled for May before its likely cancellation, manufacturers have been issuing bundled press releases for products that presumably would have been there had society bothered to maintain a shred of normalcy. On Wednesday, Land Rover announced a series of updates for the 2021 Range Rover Evoque, Range Rover Velar, and Discovery Sport. But improvements appear largely limited infotainment tweaks, save for the Velar’s upcoming hybrid powertrain.
North American customers may also be disappointed to learn that 2021 MY cars likely won’t arrive until after Christmas. The pandemic has placed Jaguar Land Rover behind schedule already and European officials are pushing for another extended lockdown over flu season. That’s enough for us to recommend you save any comically oversized red bows for next year because government health restrictions basically guarantee production slowdowns.
Jaguar Land Rover is putting 90 million pounds ($118 million) into its rainy day fund in case it’s fined by the European Union for failing to meet CO2 emission-reduction targets. Delays in launching plug-in hybrid models, stalled by WLTP efficiency estimates that didn’t quite reach a best-case scenario, have left the automaker above the allotted EU fleet average of 95 grams per kilometer.
“We are not happy that we will not be compliant in 2020, but a lot of that has been taken out of our hands,” JLR CFO Adrian Mardell said during Tuesday’s quarterly earnings call with investors.
Land Rover lit up my inbox this morning with more news about the reborn Defender. It seems there’s just always more to talk about with the new version of the iconic SUV.
The news for the 2021 model year is that there will be a three-door 90 model. Another piece of news is the X-Dynamic trim, which is meant to slot in between lower and upper trims. Jaguar Land Rover’s materials say the X-Dynamic is meant to have a “tough” exterior look and “unique” interior “fittings” but what does this corporate-speak really mean?
Following a failed bid to secure a helping hand from the UK government, rumors arose that Jaguar Land Rover owner Tata Group was considering selling its controlling stake in the British automaker.
The so-called rescue package didn’t see the light of day because the government felt Tata wasn’t exactly in dire financial straits. If it wanted to rustle up some dough, it would have to look elsewhere. On Monday, Tata made it clear: Jaguar Land Rover will not become an orphan again.
Imitation, as the saying goes, is the sincerest form of flattery, but Jaguar Land Rover’s been burned in the past, what with a certain Chinese automaker rolling out near carbon copies of its Range Rover Evoque crossover.
In the Defender lies far more heritage, but JLR just lost a bid to keep the visual rights to the boxy off-road beast in the UK, paving the way for British sales of a model that looks very similar to the much-loved previous-generation model.
Jaguar Land Rover has increased its savings target for the year to $3.3 billion (£2.5 billion) following a $540 million (£413 million) pre-tax loss for the quarter ending in June. Losses are hardly uncommon within an industry shaken by the pandemic, but JLR went into this year already confronting an uphill battle.
In 2019, the company was deep in the midst of a restructuring plan aiming at $2.5 billion in life-sustaining savings. Unfortunately, the move required the elimination of thousands of positions as it tried to imagine the effects of Brexit and contend with falling sales in its largest markets. That includes China, which the firm assumed would offer continued growth in the months leading up to coronavirus’ big debut and increasing political tensions between the Communist Party of China and United Kingdom.
An Indian-owned British automaker is about to land a French boss.
On Tuesday, Jaguar Land Rover parent Tata Motors announced the hiring of Thierry Bolloré, former CEO of Groupe Renault, as the automaker’s new CEO, replacing the retiring Sir Ralf Speth. The new boss arrives on September 10th.
Tata Motors has been hunting for a new CEO at Jaguar Land Rover (JLR), and new reports claim the search is narrowing in scope. At the start of 2020, the company announced that Ralf Speth would step down as chief executive in September, and that the quest for his replacement had begun — though it technically began in 2019.
We’ve since learned he will stick around as non-executive vice-chairman of JLR and supervise the transition of leadership, with details now emerging about his likely successor. It’s a clever way of keeping him around as he ages into retirement at 65 years, as per the parent company’s corporate policy.
According to the Financial Times, Tata has narrowed it down to three candidates. Internally, JLR seems as though it would like to promote its engineering lead, Nick Rogers. But former Audi CEO Bram Schot and BMW development boss Klaus Fröhlich are also under consideration, in addition to Fred Schulze — Audi’s product line manager at the Ingolstadt plant.
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