#JaguarLandRover

For a builder of sexy vehicles with an enviable heritage, Jaguar always seems to be in a state of semi-crisis. From past reliability issues to a combination of aging and lackluster products under Ford’s oversight, the storied British brand was then cast off like a pair of trousers at Lover’s Lane, only to see its fortunes rise after its purchase by India’s Tata Motors. Cash poured in and product development ramped up.

When the sport/luxury F-Pace SUV arrived in 2016, Jaguar’s volume saw a corresponding boost, helping squash another threat: the rapidly growing hatred of sedans by a voraciously pro-utility American public. But you know what they say about things that go up…

The benign mental illness that is pet ownership leaves those affected by it perpetually concerned with the well-being of non-human animals. Creatures are fed, groomed, and spoken to in pleasant tones as frequently as possible to ensure their existence is as stress free and safe as possible. Knowing that pets cannot reside in your lap while you’re driving — no matter how much you’d like for them to — Land Rover figures they can still ride in the lap of luxury and is offering a series of dog-focused accessories.

This is a one-two punch from the brand, as it allows for Land Rover to sell marked-up items to dog owners (which account for roughly half its customers) while also including those lovable little scamps in their marketing materials. Subaru has been working the dog angle for some time now and it has resulted in some of the most viral car-ads of the 21st century while simultaneously helping to solidify its friendly persona.

Clearly aware of this, Land Rover created a one-minute advertisement featuring the products and encouraged viewers to share it. In the clip, two dogs arrive in the back of a Discovery and attempt to impress a third dog they’d both like to have sex with. Don’t worry, the only action they show are of the new products being used.

Whenever I see a Range Rover — the true Range Rover — I always assume there’s someone connected to the music industry behind the wheel. Just like Lambos and hockey players, we associate a type of person with a type of vehicle. And, given its origin as a vehicle designed to crush vegetation beneath its wheels while coddling its occupants with the supple hide of dead livestock, “environmentalist” is not the persona we associate with Land Rover’s Range Rover stable.

We’ll have to change our assumptions. For 2019, Range Rover’s glitziest nameplate adds a plug-in hybrid variant, allowing drivers to spew zero tailpipe emissions while taming nature in classic Victorian fashion.

Jaguar Land Rover’s mysterious Road Rover name, now trademarked, has been the subject of speculation ever since the British automaker began tossing it around in internal communications. As the company prepares a slew of new or redesigned models based largely around a versatile new architecture, the name has cropped up again.

It seems “Road Rover” won’t appear on the flanks of the mystery vehicle, even if it is built.

The Discovery Sport serves as an entry point to the Land Rover lineup, retailing in the U.S. for $37,795 before delivery and offering a similarly sized, cheaper alternative to its Range Rover Evoque platform mate.

Two flavors of four-cylinder power is your only option in this model, but that might not be the case for long. Land Rover apparently has big changes in store for its lowest-rung model.

It might be just Land Rover looking to keep prospective or like-sounding names in the corporate fold, but a moniker rumored to herald a new Land Rover model line has shown up in a trademark application.

Spotted by Autocar, the “Road Rover” trademark is the best sign yet that the British utility vehicle maker is planning a range of vehicles that aren’t quite as ballsy and rugged as its other famous offerings. Previously, the name showed up only in internal communications.

Volvo wanted to bring the sometimes terrifying concept of an electric car out of the shadows and into the mainstream, so it promised fully electric versions of new models launched after 2019. These vehicles will supplement the brand’s hybrid and mild-hybrid offerings.

No longer will the electric car be a standalone model (or model line) with unfamiliar, oddball styling. Mercedes-Benz and BMW agree with this approach, to some degree. Others, like Volkswagen, do not.

Now, Jaguar Land Rover’s joined the fray. The British automaker just announced plans to boost investment by 26 percent over the next three years — an extra $18 billion — to create EV versions of its existing vehicles. That doesn’t mean you’ll get the clean, green vehicle of your dreams, though.

Jaguar’s I-Pace seems to be Tesla’s greatest threat, if pre-orders in Europe (and glowing reviews) are anything to go on. The electric SUV, which arrives in the U.S. later this year, features twin motors and a combined output of 394 horsepower and 512 lb-ft of torque funnelled to all four wheels.

This is the only way to build a sporty electric car, Jaguar claims. Speaking at the model’s recent global launch, Jaguar Land Rover’s head of vehicle development, Wolfgang Zeibart, said the company threw out any ideas for a two-wheel drive version.

“If you really want a lame duck then you can do it,” he said. This mantra applies to future Jaguar electrics, which will almost certainly appear with the I-Pace’s platform underneath.

The most attainable Range Rover, and easily the least desirable, will no longer be offered sans rear doors. While the five-door Evoque soldiers on for the 2019 model year alongside its ridiculous convertible sibling, the automaker says there will no longer be a three-door available anywhere on the planet.

It’s just the latest evidence that automakers aren’t interested in shelling out for seldom bought body styles just to satisfy a handful of nonconformist buyers.

Teen car culture is dying a swift death, The Atlantic claims, but Jaguar Land Rover’s head of product strategy feels the youngsters of today will eventually outgrow their desire for hassle-free autonomous commute pods.

As a great Jaguar print ad in the 1990s once stated, “Live Vicariously Through Yourself.”

In Hanno Kirner’s mind, this mantra will guide more than a few Millennials to take over the driving duties and indulge their innermost desires. It had better.

Jaguar is apparently considering bringing the XK out of retirement. Discontinued for the 2015 model year, the automaker didn’t see much reason to keep it around with the F-Type being such a success.

Hanno Kirner, Jaguar Land Rover’s director of corporate strategy, now claims the time has come to commence work on a 2+2 F-Type. However, the brand wants to further re-establish itself as a sports car manufacturer. The F-Type was a good start, and the spiritual successor to the XK will further that goal. But Kirner, along with design head Ian Callum, wants to see a whole family of new sporting vehicles populating Jaguar’s stable within the next decade.

Jaguar is offering a new appearance package for the XE, although it’s marketing it as a wholly unique trim. The new “Landmark Edition” retains all of the features you’d expect to see on the sport sedan, while adding a handful of visual upgrades that provide a sportier look without crossing into teenage-tuner territory.

The exterior features a unique sport front bumper and body-colored side sills. Jaguar also mentioned a trunk-mounted spoiler but it’s extremely difficult to distinguish any differences from the standard R-Sport. Meanwhile, side window surrounds, door mirror caps, and grille surrounds have been given the ever-popular black treatment. Although Jaguar appears to have done a more tasteful job with its de-chroming than some other European carmakers.

In today’s automotive naming culture, “300 Sport” cannot possible mean there’s a 3.0-liter engine under the hood. Too obvious. No, much like the Mercedes-Benz C300, the 2019 Jaguar XE 300 Sport will not budge above two liters of displacement.

It will, however, budge well above the priciest 2.0-liter XE’s MSRP. Luckily, you’ll probably never need to know about this, as the XE’s lacklustre U.S. sales suggest this introduced-in-Europe trim will remain on the east side of the Atlantic.

Jaguar Land Rover says it’s totally stoked at the idea of establishing a production facility in the United States, but claims Americans will probably need to buy a few more cars before that vision can become a reality. This might not be a problem, as U.S. buyers have been all about JLR lately. Group sales were the best in over fifteen years in 2016 and last year saw the company achieve a record high of 114,333 deliveries.

While the majority of those sales come from Land Rover, Jaguar has also seen impressive growth over the last three years. More North American sales are definitely coming, especially with Rover already looking to have one of its best years on record in just the first three months of 2018. So why won’t the manufacture pull the trigger and start laying the groundwork on a new factory?

It’s odd that distinctly British popular music dried up around the time the last vestiges of British Leyland disappeared from the nation. Rover Group bit the dust at the turn of the century, with its associated nameplates finding new homes in unlikely places.

Perhaps we have cumbersome, money-losing car conglomerates to thank for New Wave and Britpop. Maybe the Spice Girls killed everything. Who knows.

Jaguar and Land Rover, having once shared the same BL umbrella, were already orphans by that time, ultimately finding each other again thanks to the temporary love of foster parent Ford. Now owned by India’s Tata Motors and nowhere near as financially dodgy, Jaguar Land Rover is on a product tear. It’s these new models you can thank for the automaker’s record sales year in 2017 — both globally and in the United States.

Don’t thank traditional sedans.