Tag: Road Rover

By on August 6, 2018

2016 Land Rover Range Rover fording - Image: Land Rover

Jaguar Land Rover’s mysterious Road Rover name, now trademarked, has been the subject of speculation ever since the British automaker began tossing it around in internal communications. As the company prepares a slew of new or redesigned models based largely around a versatile new architecture, the name has cropped up again.

It seems “Road Rover” won’t appear on the flanks of the mystery vehicle, even if it is built. (Read More…)

By on July 25, 2018

2017 Land Rover Discovery, Image: © 2017 Matthew Guy

It might be just Land Rover looking to keep prospective or like-sounding names in the corporate fold, but a moniker rumored to herald a new Land Rover model line has shown up in a trademark application.

Spotted by Autocar, the “Road Rover” trademark is the best sign yet that the British utility vehicle maker is planning a range of vehicles that aren’t quite as ballsy and rugged as its other famous offerings. Previously, the name showed up only in internal communications. (Read More…)

By on September 26, 2017

1990 Land Rover Range Rover in Denver wrecking yard, grille badge - ©2017 Murilee Martin - The Truth About Cars

Maybe one day we’ll all look back and wonder how we could have been so wrong. “Of course,” we’ll say over drinks at the back of the pub, “it was all so simple. People wanted cars. Land Rover cars. And we were too stuck in our ways to see it.”

“Crossovers were king back then. Buyers couldn’t get enough of ’em,” we’ll recall, growing agitated over our past myopia. “Harley-Davidson could have put a pup tent on the back of a Tri Glide and sold 50,000 a year. Foolishly, we didn’t notice the simmering desire for a car — a regular car, dammit! — from an automaker that sold SUVs and nothing but since 1948.”

As Rod Serling used to say, this isn’t a future that will be, but one that might be. Yesterday we brought you a report detailing Land Rover’s plans to reveal a high-end luxury car, not an SUV, in 2019, all part of a plan to capitalize on decades of accumulated brand cachet and plunge into a wholly untapped segment. Road Rover is the vehicle’s rumored name, Autocar claims.

Suppose they’re right? (Read More…)

By on September 25, 2017

2016 Land Rover Range Rover fording - Image: Land RoverThink along the lines of a Mercedes-Benz S-Class CC. A BMW 7 Series Allroad. A Jaguar XJ Activ. A Lexus LS SUS.

It will be Land Rover’s Road Rover, Autocar reports. And it’s no joke. Targeted at China and California in particular, Land Rover’s Road Rover may appear at the 2019 Los Angeles Auto Show in advance of a 2020 on-sale date. Intended to wage war against the aforementioned full-size luxury cars, the Road Rover is believed to be equipped with a measure of “all-terrain” capability, Autocar says.

While the Range Rover Sport of 2005 was the original move toward more car-like Range Rovers, Land Rover extended its reach with the Range Rover Evoque in 2011 and this summer’s Range Rover Velar. Perhaps we shouldn’t be surprised at the development of a Road Rover.

The brand’s trajectory was obvious. (Read More…)

Recent Comments

  • jh26036: Who is paying $55k for a CTR? Plenty are going before the $35k sticker.
  • JimZ: Since that’s not going to happen, why should I waste any time on your nonsensical what-if?
  • JimZ: Funny, Jim Hackett said basically the same thing yesterday and people were flinging crap left and right.
  • JimZ: That and the fact that they could run on gasoline, which was considered a useless waste product back in the...
  • JimZ: Gas turbines are less efficient (more so the smaller you make them,) only like being run at 100% load, and have...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Timothy Cain, Canada
  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States