Aston Martin Considers Rugged 4x4

Matthew Guy
by Matthew Guy

The current trend to ‘Safari all the things’ has ensnared numerous luxury automotive brands, birthing machines like the Porsche 911 Dakar and the Lamborghini Huracan Sterrato. Now, it seems like Aston Martin wants in on the theme – though it sadly isn’t considering anything like a lifted V12 Vanquish.

What could be in the hopper, as reported across the pond by  Autocar, is some sort of ‘super 4x4’ which could be a high-riding competitor to gear like the Land Rover Defender and Mercedes-Benz G-Class. Apparently called ‘Project Rambo’, the vehicle would likely deploy architecture from the DBX and also have a Merc-built V8 shoved up its nose. At present, the company has access to a 4.0-liter twin-turbo unit good for 577 horsepower, a mill which would be ably suited to dune bashing when accompanied by a lifted suspension and knobby tires.


One can be all but assured this type of vehicle would be a very exclusive model, a notion Autocar confirms by saying only 2,500 copies would be made if the plans all come together. The vehicle would likely be crafted at the DBX factory in St Athan, probably including shavings of moonbeams and myrrh for maximum exclusivity and profits. Still, it is said the project has yet to be given a green light by top brass.


Reading further into the Autocar story, it is revealed that Aston boss man Lawrence Stroll conceded demand for electric vehicles “is not what we thought it was two years ago,” an uncomfortable truth from product planning perspectives. With most of the early adopters getting their fill of EVs, electrics are proving to be a harder sell to some swaths of John Q. Public for a few very valid reasons. Why manufacturers expected the segment to continue growing at its exponential pace will surely be examined by business schools in the years to come. 


As for the Aston, it’d be an entertaining sight to see a ‘roided out DBX roaring across the sand alongside a built G-Class. Memo to Aston Martin: Do it.


[Image: Aston Martin]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • 3-On-The-Tree I don’t think Toyotas going down.
  • ToolGuy Random thoughts (bulleted list because it should work on this page):• Carlos Tavares is a very smart individual.• I get the sense that the western hemisphere portion of Stellantis was even more messed up than he originally believed (I have no data), which is why the plan (old plan, original plan) has taken longer than expected (longer than I expected).• All the OEMs who have taken a serious look at what is happening with EVs in China have had to take a step back and reassess (oversimplification: they were thinking mostly business-as-usual with some tweaks here and there, and now realize they have bigger issues, much bigger, really big).• You (dear TTAC reader) aren't ready to hear this yet, but the EV thing is a tsunami (the thing has already done the thing, just hasn't reached you yet). I hesitate to even tell you, but it is the truth.
  • ToolGuy ¶ I have kicked around doing an engine rebuild at some point (I never have on an automobile); right now my interest level in that is pretty low, say 2/5.¶ It could be interesting to do an engine swap at some point (also haven't done that), call that 2/5 as well.¶ Building a kit car would be interesting but a big commitment, let's say 1/5 realistically.¶ Frame-up restoration, very little interest, 1/5.¶ I have repainted a vehicle (down to bare metal) and that was interesting/engaging (didn't have the right facilities, but made it work, sort of lol).¶ Taking a vehicle which I like where the ICE has given out and converting it to EV sounds engaging and appealing. Would not do it anytime soon, maybe 3 to 5 years out. Current interest level 4/5.¶ Building my own car (from scratch) would have some significant hurdles. Unless I started my own car company, which might involve other hurdles. 😉
  • Rover Sig "Value" is what people perceive as its worth. What is the worth or value of an EV somebody creates out of a used car? People value different things, but for a vehicle, people generally ascribe worth in terms of reliability, maintainability, safety, appearance and style, utility (payload, range, etc.), convenience, operating cost, projected life, support network, etc. "Value for money" means how much worth would people think it had compared to competing vehicles on the market, in other words, would it be a good deal to buy one, compared to other vehicles one could get? Consider what price you would have to ask for it, including the parts and labor you put into it, because that would affect the “for the money” part of the “value for money” calculation. An indicator of whether people think an EV-built-in-a-used-car would provide "value for money" is the current level of demand for used cars turned into EVs. Are there a lot of people looking for these on the market? Or would building one just be a hobby? Repairing an existing EV, bringing it back into spec, might create better value for the money. Although demand for EVs is reportedly down recently.
  • ToolGuy Those of you who aren't listening to the TTAC Podcast, you really don't know what you are missing.
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