Jaguar Land Rover in U.S. Sticking With Diesel Despite Total Hatred

Aaron Cole
by Aaron Cole

The head of Jaguar Land Rover’s operations in the U.S. said the automaker will stick with its plans to rollout diesel engines for its cars, including the Jaguar F-Pace next year.

Automotive News reported that CEO Joe Eberhardt said at a Detroit luncheon the automaker was “very confident” in the technology for its diesel cars.

“We are convinced of the benefits of diesels from a fuel economy and from an all-wheel drivability perspective, and that hasn’t changed,” Eberhardt said, according to Automotive News.

JLR plans to rollout diesels in most of its cars in the U.S., including the newly released diesel Range Rover and Range Rover Sport models.

According to the automaker, diesel car sales will comprise 15 to 20 percent of overall sales.

Roughly 22 percent of Volkswagen sales were diesel models before the Environmental Protection Agency notified the automaker that its cars used an illegal “defeat device” to cheat emissions tests. Volkswagen issued a stop-sale for its cars equipped with the non-compliant engine.

Aaron Cole
Aaron Cole

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4 of 31 comments
  • BrunoT BrunoT on Oct 02, 2015

    Hatred? Really? Is the public so easily moved by emotion or is this just a media canard? Seems like one company played games to save $350/unit. Why damn all the others?

  • Detroit-Iron Detroit-Iron on Oct 02, 2015

    In the US at least, Jaguar is a veblen good. The only way the diesel will help them here is if it costs significantly more than the other engine choices-and even then only if everyone (at the country club) knows it.

  • ZCD2.7T ZCD2.7T on Oct 02, 2015

    Mr. Cole seems to be "trolling" his host site to generate clicks - otherwise there's no reason for such a ridiculous/inflammatory/short-sighted article title. The site's founder used to do that, too, but he actually had valid points to make.... That said, in response to the actual topic, most recent diesel SUV reviews conclude with the author declaring the diesel to be the pick of the litter. This RR is no different...

  • Kmars2009 Kmars2009 on Oct 02, 2015

    Reminds me of a time, not long ago, when GM was putting bad diesel engines in many of it's products. (80's) Unfortunately, the whole fiasco turned many Americans away from all diesels, for many decades to come. A shame really. Diesel technology has come a long way....lets hope this VW Diesel-gate doesn't do the same thing.