By on September 26, 2017


Jaguar introduced its newly expanded 2018 model year lineup for North America last week, with the British automaker adding the subcompact E-Pace SUV, XF Sportbrake wagon, and XJR575 flagship sedan to its roster. With these new models, Jaguar hopes to continue the sales momentum that made it the fastest-growing automotive brand in the US market in 2016.

The 2016 model-year addition of the F-Pace SUV and XE sedan led to a doubling of the brand’s annual sales, and its best showing since 2004. For the coming year, Jaguar aims to cover more bases and lure in the buyers it missed.The first new model, the stunning XF Sportbrake, marks the Jaguar brand’s return to the premium station wagon segment in the United States. The last Jag wagon available in the U.S. was the decidedly less attractive X-Type Estate. On sale in late 2017, the XF Sportbrake offers generous interior space and a near-perfect 50/50 weight distribution for buyers who demand such balanced handling from a wagon.

2018 Jaguar XF Sportbrake

Initially, the XF Sportbrake will draw its power from a 380-horsepower V6 and will be limited to the S trim level. Pricing for the XF Sportbrake S starts from $70,450 before delivery. Yes, it will have all-wheel drive — so now’s the time for all the auto enthusiasts to put their money where their mouth is. The last time Jaguar sold a wagon, U.S. buyers only took home 1,600 of them over a four-year run. Don’t disappoint Ian Callum again.

Next up is the latest version of Jaguar’s venerable XJ sedan, the XJR575. A full-size super sedan, the 2018 XJR575 continues a heritage of luxurious refinement and interior comfort. With a top speed of 186 mph, this range-topper boasts more power than any previous XJ. The model features a specially tuned 5.0-liter supercharged V8 generating, you guessed it, 575 horsepower. Pricing for the 2018 XJR575 starts from $122,400.


The final, but most notable, addition to the North American Jaguar lineup is the E-Pace SUV. The 2018 Jaguar E-Pace is a five-seat subcompact performance SUV that supposedly packs typical Jaguar design and performance into a more practical bodystyle. Competitors include the Mercedes-Benz GLA and BMW X1. The E-Pace joins a growing Jaguar SUV family that includes the all-electric (and confusingly named) I-Pace Concept and the F-Pace. Smaller than the hot-selling F-Pace, the E-Pace is an important vehicle targeting a growing segment.

According to Jaguar design director Ian Callum, “The Jaguar E-Pace offers the perfect balance between performance, luxury and playfulness, bringing a unique sense of expression to the compact SUV market.”

While the E-Pace shares some styling similarities with the larger F-Pace, Callum claims one of its most significant styling influences is the F-Type sports coupe. This is especially noticeable in the headlights, front wheel arches, and lower portion of the doors.

The E-Pace arrives with two powertrains – the 246-hp “P250” and the 296-hp “P300,” both turbocharged 2.0-liter four-cylinders. Each engine is matched with a nine-speed transmission and standard AWD. Pricing starts at $38,600. The more powerful E-Pace P300 starts from $47,250.

Of the three new models, only the E-Pace will have a significant impact on global Jaguar sales, especially in North America. Jaguar officials claim the E-Pace should become the second most popular Jaguar model in the U.S., behind the frontrunner F-Pace. (Currently, almost half of Jaguar’s U.S. volume come from F-Pace sales.)

With the introduction of a smaller SUV, Jaguar’s continued, torrid sales growth seems a certainty. The E-Pace goes on sale in early 2018.

[Images: © Adam Tonge/The Truth About Cars]

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15 Comments on “Jaguar Drops the Curtain on E-Pace at North American Reveal...”

  • avatar

    F-Pace, E-Pace, I-Pace, X-Pace, wheres the Pace-R?

    XJR575 Wouldnt be a bad model designation for a fax machine.

  • avatar

    To my eyes, trying to fit the F-Pace styling onto the FWD Evoque platform has created a really unfortunate “Jellybean” aesthetic for the E-Pace.

  • avatar

    Had a nice long post about how that wagon was a loser, and building a good shooting brake out of the F-type, nicely speced out, using only existing Jag parts, except for a good six-speed. Browser dumped the whole thing.

    Jaguar? If this wagon is the best you can do, just go back to building sedans and slowly morphing them into crossovers. Stop pretending you care, and we can let you fade into the white noise with all the other formerly great marques that have sacrificed their dignity in favor of the latest hot trend. Your C-level execs can get rich pillaging the history of Jaguar; I don’t mind.

    Just don’t build fake enthusiast cars to get out attention and then disappoint us when we see what’s under the hood.

  • avatar

    “With a top speed of 186 mph….” Didn’t Britain leave the EU? The speed limiter needs more freedom! Make super saloons great again!

  • avatar

    Love it all*

    *Loving this because more sales = more sports cars and GTs

  • avatar

    Very disappointed that the upcoming E-Pace is available only with AWD. I was hoping that a RWD version would be offered for those that don’t live up north and have no reason for AWD. Handling might be improved and a more affordable cost would result having RWD.

  • avatar

    As per C&D, more affordable Sportbrake versions (probably with the turbo 4) will be coming soon, so it won’t have a 70k base price for long.

  • avatar

    Yet another vehicle likely to be ruined by that abominable ZF 9 speed transmission, as per the Evoque which is what this E-Pace is underneath anyway.

  • avatar

    “Pricing for the XF Sportbrake S starts from $70,450 before delivery”

    “so now’s the time for all the auto enthusiasts to put their money where their mouth is.”

    Jeez, bball, we don’t all make auto writer money.

    • 0 avatar
      Adam Tonge

      Ha. Neither do I.

      There will be lower priced trims eventually.

      Ian Callum specifically talked about how auto enthusiasts and auto writers like wagons/estates/sportbrakes, and that they need to buy them.

  • avatar

    Honda has overloaded me with black honeycomb to the point of hating it. Surely there has to be another styling cliche’ around the corner that can actually, or simulate, air intake or exhaust.

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