Category: Generation Why

By on July 15, 2016

hipster lyft millennials

Automakers are turning up the wick on drive-sharing investments and slowly transitioning from car manufacturing to providing mobility. That’s likely a good bet, too, considering a recent report from McKinsey Global Institute.

The report, titled “Poorer than their parents? A new perspective on income inequality,” is a stark reminder that the economic situation isn’t as good as it was 10 years ago, let alone compared to the highs of the postwar West.

For starters, 65 or 70 percent of households in the advanced nations studied were “in income segments whose incomes in 2014 were flat or down compared with 2005,” states the report. The United States is one of the countries pulling up that average with 80-percent of households in income segments either flat or falling.

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By on September 22, 2015

Hagerty PDX 02

Last Wednesday morning, I received an email about an upcoming event in Portland, Ore. held by classic car insurer Hagerty. Fifty teens and young adults between the ages of 15 and 25 would get to drive a handful of classic and vintage cars and trucks around a marked course. All of the vehicles available would have one thing in common: a manual transmission.

Furthermore, I, too, could participate in learning the art of the manual transmission, having acquired my permit the day before the press release entered my inbox.

All I had to do was head down to Portland Meadows — where thoroughbreds are the dominant form of horsepower between October and February — on Saturday.

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By on August 12, 2015

Buick-Regal-GS_17

We tend to armchair quarterback what’s wrong with specific automotive brands quite a bit in the TTAC comments. Meanwhile, there are people in the real world who get caught up in what’s actually wrong with some of these brands’ products by buying them — for example: the Buick Regal GS.

Jeremy writes:

I owned a 2013 Regal GS manual, bought brand new in Jan 2014 and sold (at a loss) on December 31 2014.

This should be good.

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By on May 20, 2015

2015 Honda Civic

Ladies and gentlemen, it’s time to bring an end to an automotive segment that simply needs to die: the non-sporty coupe.

For those of you who aren’t sure what I mean when I say “non sporty coupe,” allow me to describe the two types of coupes that currently exist today. One is the sporty coupe. This is a car with sleek styling, and a cool interior, and a lot of power, and some modicum of performance suspension, or performance brakes, or something performancey, like a faux carbon fiber door panel.

Examples of the sporty coupe include the Porsche 911, the Ford Mustang, the Subaru BRZ, and – if you ask the Germans – the BMW 6 Series Gran Coupe, though the rest of us just consider that to be an overpriced sedan.

And then you have the other type of coupe. The non-sporty coupe. This is a car that was a sedan, until some auto industry geniuses got ahold of it and decided they could create an entirely new segment by just throwing on a new, two-door body and marketing it as “sporty.” Examples include the Honda Civic, the Honda Accord, and, well, that’s about it.

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By on February 11, 2015

2015-ford-Mustang-coty-nominee

Driving a rear-drive, turbocharged car in the winter is usually an exercise in gentle throttle control coupled with self-restraint. And it’s tough when you lack both of those traits.

Past experiences with this kind of car tend to follow a typical pattern. Enter a turn, lift the throttle to unsettle the rear of the car, get back on the gas. Wait, wait, wait for the turbo to spool up (if you’re in something like a Volvo 700 or 900-Series wagon) and then *BAM*, get hit with a fist-full of boost. No wonder Gordon Murray always championed the naturally aspirated engine.

But it looks like things have changed.

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By on August 13, 2014

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Try as they might, auto makers aren’t reaching Generation Y with their online social media properties. A new study by AutoTrader shows that just 5 percent of  Millennials used social media to shop for vehicles.

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By on August 1, 2014

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Generation Y has just edged out Generation X in the new car market. A study by J.D. Power shows that, year-to-date, Gen Y buyers (defined as being born in 1977-1994) are buying 26 percent of new vehicles, versus Gen X (1965-1976), which bought 24 percent of new vehicles in the same period.

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By on July 31, 2014

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Mercedes and Audi all have a sub-$30,000 entry in their American model ranges. BMW’s cheapest model is just a few hundred dollars above that price point. Infiniti will likely have their own model in that space. So why not Lexus?

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By on March 21, 2014

citroen-c4-cactus-30

The new Citroen C4 Cactus is delivering on its promise to offer a C-Segment car for a B-Segment prices, with base versions starting at just under 14,000 euros – by comparison, its sibling, the C4 hatchback (which is more like a Volkswagen Golf, as opposed to the quirky, pseudo-crossover Cactus) starts at 18,850 euros. But the low price of the Cactus isn’t even the big story here. Instead, Citroen appears to be aping the mobile phone industry with two new innovative pricing plans for the Cactus.

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By on March 11, 2014

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News of Audi’s marketing efforts for the upcoming A3 has been making the rounds on the auto blogosphere for all the wrong reasons. As Automotive News reports, the 60-odd page launch guide given to dealers is supposed to be a codex for appealing to Millenial buyers with “farm-to-table” food, craft beer and Spotify playlists. Since the goodwill towards my angry-young-millennial shtick has evaporated over the past two years, I’ll say that this whole thing sounds like Audi trying to copy GM’s ham-handed youth marketing efforts. For now, let’s bring it back to the product.

The A3, as we know, is a front-drive Audi 4-door that only comes with a two-pedal transmission and is based on the same MQB platform as the Golf. And I’m really looking forward to it.

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By on March 4, 2014

Civic-Type-R-Concept-04

Back in September, I wrote a piece lamenting the death of Honda’s high-perofrmance hallmark, the twin-cam VTEC 4-cylinder engine. It was just the sort of article many of you are fed up with: a lengthy piece filled with flowery prose and Honda fanboy-ism sprinkled with a condescending explanation of the auto industry’s inner workings. Miraculously, it was fairly well-received. But I’ve had a change of heart.

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By on January 27, 2014

soul-hamsters-thisorthat-large-2

Just a quick note – tomorrow, Tuesday, January 28th at noon, I’ll be part of a panel discussion with the The Globe and Mail, a major newspaper in Canada, about the chief topic of Generation Why: the relationship between millennials and the automobile.  I’ll be joined by Chris Travell of Maritz Research, who should be able to provide an interesting, data-driven outlook on the issue. For those who prefer excellent automotive reporting to the rantings of a 20-something malcontent, Greg Keenan, the Globe’s auto industry reporter, is a must-read.

By on January 17, 2014

deloittestudy

One of the main criticisms of Generation Why is the lack of hard data to support this column’s ongoing thesis: that the lack of interest in car ownership among millenials is related to economics, rather than any sort of anti-car/pro-environment/pro-urban ideological shift among young people. Now, a key study from Deloitte confirms our initial hunch: young people want cars, but cannot afford them, and the notion of a car-free future, with walking, cycling and transit replacing the automobile (whether privately owned or shared via a service like Zipcar) is an unrealistic fantasy that somehow continues to have currency.

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By on January 16, 2014

Rivaling Jack’s tales of his harem in the “Most Unpopular Subject Matter on TTAC” Sweepstakes is my constant references to rap music. What I perceived to be a wink-and-a-nod to younger readers who enjoy hip-hop was succinctly summed up by one commenter who wrote “It wouldn’t be a Kreindler piece without a [deleted perjorative for white wannabe rappers] reference”. Although I resolved to tone down the “shout-outs”, an recent piece by Bloomberg demonstrates that there is a time and a place for a knowledge of hip-hop music.

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By on November 8, 2013

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A study by Edmunds on the buying habits of millennials shows that 2013 was not a particularly good year for young car buyers. Despite making good headway in 2012, 2013 saw those gains practically eroded, as a weak job market and rising home prices helped stymie any growth in market share for automotive consumers aged 18-34.

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