A hot tip from a few friends in my generational cohort, the ones who don’t drive or have any interest in motoring. They all love this ad for the Dodge Dart and encouraged me to check it out.
At 1:33, it’s a good deal longer than most car commercials, but it seems to be resonating with people beyond the catchy use of a Jay-Z song. As one friend remarked “I have no interest in the process of creating a car, but it held my attention.” I’ve put advertisement critique to the TTAC readership before (here, here and here), and it turned out that we have some marketing professionals in our ranks. The floor is open again.