Category: Marketing

By on September 1, 2015

Peugeot-Fractal-Concept-19

Peugeot’s geometrically marvelous and electrically powered Fractal concept car will make its way to Frankfurt this year.

The 201-horsepower coupe is powered by two electric motors for each axle and has a 280-mile range, according to the automaker. Probably a wholly separate electric sub-station exists for its “9.1.2” surround sound system that sports woofers in the seats to acoustically relay information about what’s ahead like we’re all bats or something.

A heads up driver information system relays information via hologram, according to the automaker, and the rest is just the best.

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By on August 31, 2015

Bugatti Veyron Pur Sang

Bugatti’s successor to the Veyron, the Chiron (are those pronounced similarly?) will reportedly cost $2.5 million, according to Car.

The hyper car, which was shown to prospective owners in France, will be a quad turbo, W-16 that produces more than 1,400 horsepower. According to the report, the car will make its debut in Geneva next year.

The price hike is roughly $200,000 over the Veyron, which started at $1.7 million and eventually ballooned to $2.3 million by the end of its production. While the price difference is enough for your own personal fleet of Volkswagen GTIs, how big does your yacht need to be anyway?

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By on August 25, 2015

manual characteristics

J.D. Power and Associates on Tuesday released its study of in-car technology that showed many new car buyers either don’t use features available on their car or aren’t aware they exist.

According to the study, at least 20 percent of buyers haven’t used 16 of 33 features targeted by the study, including in-vehicle concierge services such as OnStar (43 percent); mobile Internet connectivity (38 percent); automatic parking aids (35 percent); heads-up displays (33 percent); and apps (32 percent).

Owners said their smartphones probably do all those things better, and who has time to learn systems when you have to text and drive anyway?

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By on August 24, 2015

"Both certified Toyota dealerships -- and those pending certification -- were built as part of the company's Eco-Image USA II initiative that puts an emphasis on environmental sensitivity when building new facilities or updating current facilities. For instance, under the program, panels used on the building's exterior are made up of 90 percent recycled aluminum and Toyota assists dealers with cutting edge green options, including different power sources such as solar, wind and geothermal."

At an upcoming dealer meeting in Las Vegas next month, Toyota will ask its dealers to stop advertising cars below invoice in an attempt to help keep residual values higher and keep dealers from competing in a “race to the bottom,” Automotive News is reporting.

If accepted, Toyota would join Honda in penalizing dealers who advertise cars below invoice. According to the report, after three reported violations in one year, Honda could withhold marketing money from a dealer — which could be $400 per vehicle. It’s unclear how Toyota may penalize its dealers who don’t comply with the proposed new rule.

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By on August 16, 2015

Audi R8 V10

You’d be forgiven if you thought Audi’s performance division was called “RS”. After all, the Germans have a history of using letters to describe their more powerful offerings, such as BMW M and Mercedes-AMG.

In Audi’s case, it’s a bit more complex. While the cars themselves wear S and RS badging, the performance division is actually called quattro GmbH (without the capital Q, because Audi), which is the name of the all-wheel drive system that made the brand so popular with Group B rally fans. It’s compounded by the fact normal Audi’s wear the quattro nameplate when they sport all-wheel drive, so it’s not that exclusive of a name.

In Australia, Audi is looking to fix this organizational and marketing nightmare. Enter Audi Sport.

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By on August 8, 2015

2016_Lexus_IS_300_AWD_F_SPORT_001_2AEF9F669D0BB0948BE16C125B5434AE04D64090

Taking a page from the old Saturn playbook, Lexus will test no-haggle pricing at a dozen dealerships this year, according to the Detroit Free Press.

The pricing strategy will apply to new and used cars, and service and maintenance at the dealers.

According to Lexus general manager Jeff Bracken, no-haggle pricing could be initially difficult.

“The dealer has to be willing to let the customer walk away or word gets out and the model falls apart,” Bracken told the Detroit Free Press.

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By on August 5, 2015

2015_NYIAS_Scion_iM_007

Scion — the youth focused, geriatric-coveted Toyota Junior Team brand — is looking to push sales in a different direction as it tries to shed its “retiree in an xB” image in favor of #millenials Snapchatting their road trips in Scion iMs.

According to The Detroit Bureau, Scion wants to offer their wares online in more markets in an effort to appeal to younger consumers who don’t want to take test drives, I guess.

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By on August 1, 2015

truecarprice

A lawsuit brought forward by a group of 100 auto dealerships are alleging car-buying service TrueCar of “deceptive business practices”, reports Automotive News.

The lawsuit claims TrueCar’s advertising, which proclaims transparency in vehicle transaction prices for customers, does not disclose the $299 and $399 dollar fees that are paid by dealers for new and used car sales brokered by TrueCar.

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By on August 1, 2015

2015BuickRegalGS-6

If you are looking for a new midsize car to add to your driveway and the Buick Regal is on your shortlist, you might want to wait a few months.

According to a dealer communique sent out by Buick head Duncan Aldred, the Regal will receive a massive price cut for 2016. Even the top-trim Regal GS will have its price slashed to make it more competitive as an older offering in a crowded segment.

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By on July 31, 2015

Tesla Model S Center Stage

Yesterday, we reported that in a sales call, Tesla Motors CEO Elon Musk announced a referral program that could, possibly, maybe net one free Model X for someone who referred 10 new buyers.

The qualifications for getting the free car: Refer 10 buyers by Oct. 31 and be the first in your “region” to do so.

Turns out “region” doesn’t mean what we think it does.

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