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His commercials were a sign of the times — desperate, struggling times that suddenly turned prosperous.
In the 1980s, Ronald DeLuca was the hidden face behind an instantly familiar one — Chrysler Corporation chairman Lee Iacocca, who walked into his company’s own commercials to personally pitch front-wheel-drive K-car platform products to a recession-weary America.
DeLuca, the advertising whiz hired by Iacocca to help turn around Chrysler’s late-1970s death plunge, died last week at 91, according to The New York Times. During his tenure DeLuca and Iacocca cranked out a slew of unusually frank, bold commercials that paid off in a big way. Read More >
Updated with details on all-wheel drive being standard equipment for Alltrack.
Volkswagen of America needs a winner as it reels from the ongoing diesel emissions scandal, and its forthcoming Alltrack — a jacked-up, all-wheel-drive version of the SportWagen — is hopefully just the ticket.
As Volkswagen prepares to launch the new model on American shores, it’s all hands on deck for the German automaker as it sends representatives from its internal training department to every single dealership in the United States.
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It makes sense that an advertising blitz during the year’s most-watched event will boost your brand, but that wasn’t the case for automakers during the Rio Olympics.
According to a brand interest study, automakers who spent the most money saw no improvement in consumer perception, Automotive News reports. Read More >
BMW has the plug-in sedan you want, no waiting.
That’s the message in Bimmer’s new ad for the 330e plug-in hybrid, which takes a not very subtle jab at would-be Tesla Model 3 buyers. Titled “Wait or Drive” (get it?), the television commercial plays the tiniest of violins for the 373,000 buyers who put $1,000 down on a car they might not see for a couple of years. Read More >
It’s hot, it’s the middle of summer, and the beach beckons from afar. But if stripping down around a bunch of muscle-bound surfer hunks causes bouts of anxiety and insecurity, fear not. Ford Motor Company has a solution.
The great thing about 1960s car commercials is the complete disregard for political correctness and subtlety when it comes to stroking a driver’s ego. It’s hard to imagine a world where manufacturers so nakedly sold a lifestyle by pumping out vast quantities of innuendo in a bid to lure buyers into dealerships. Trigger warning!
Hocking a menacing GTO or Charger is easy, but what if you had to sell a low-priced base model in the ’60s? Easy. Stick with the plan. Read More >
Volkswagen of America has a new head honcho in charge of product and marketing, and he’ll have his work cut out for him.
Today, Volkswagen named Dr. Hendrik Muth as the new vice-president of product marketing and strategy for its beleaguered U.S. division. His job? To sell vehicles. Ideally, lots of them. Read More >
The Cadillac ATS has a fever, and the only cure — according to Cadillac — is more value.
Hoping to reverse a sales slide that’s plagued the automaker’s smallest sedan since its debut, Cadillac plans to simplify the model’s configurations and pack each trim level with more goodies, according to a report in Automotive News. Read More >
When Tesla updated the front end styling of its Model S earlier this year, existing owners must have groaned, knowing that their ecologically sensitive status symbol would now look dated.
Well, an aftermarket parts company that specializes solely in Tesla add-ons has a solution. Unplugged Performance is offering an updated front fascia that can be mated to any 2012–2016 Model S, allowing older models to adopt the Model 3-esque looks of the current offering.
It’s literally plastic surgery for your car. Read More >
Horns, middle fingers and withering glares have worked well for generations of motorists, and we don’t see a reason to change.
Well, a startup company is now threatening this tradition, and they’re doing it with one of the world’s biggest scourges — emojis. MotorMood wants to insert smiley and winky face emojis into volatile vehicular traffic situations with their new product, the imaginatively named Carmoji.
Your neighbours, or maybe even a friend or relative, helped MotorMood crowdfund $117,000 for this product, which operates via a sun visor-mounted button. Read More >
There’s been much talk lately about the possibility of Czech automaker Škoda entering the American market, spurred by news of the brand trademarking some model names in the USA.
The idea is that Škoda could complement or even replace Volkswagen on American soil with its larger, cheaper cars. But can it make sense? Can Škoda offer something that VW can’t? Is it better suited to American tastes? And, is it cheap enough? Let’s look at all these question with the eyes of someone who’s familiar both with Škodas and with American cars and consumer tastes.
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