Category: Marketing

By on February 27, 2015

mila2015-34-rechts-1

Magna Steyr doesn’t build cars on its own, but the supplier always brings a concept to Geneva when it can, and the MILA Plus is no exception.

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By on February 25, 2015

Lincoln Dares Greater Than Cadillac In The SEO Game

Oscar viewers who are seeking on Google the Cadillac that “dared greatly” are suddenly hearing Matthew McConaughey’s voice, thanks to Lincoln’s SEO skills.

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By on February 24, 2015

honda-civic-type-r-concept

Though set to appear next month in Geneva, the Honda Civic Type R drifted through a video showing a few of the automaker’s latest and greatest.

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By on February 24, 2015

Porsche Classic GPS Unit 01

Happen to own a classic Porsche? Want a more elegant solution for GPS than a smartphone on your dash? Porsche Classic has the solution.

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By on February 20, 2015

2015 Ford Fusion Energi Titanium

Shopping for a Ford hybrid or PHEV? The 2016 Fusion Hybrid and Energi models won’t be as thirsty for your wallet as before.

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By on February 19, 2015

2014-rolls-royce-wraith-left-view

Rolls-Royce made it official Wednesday: The automaker is entering the premium SUV game with its own SUV, or, rather, “high-bodied car.”

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By on February 19, 2015

170662_Oscars_ALS_02

Melody Lee may or may not be on the red carpet Sunday, but Teddy Roosevelt’s essence will be felt in one of Cadillac’s Oscars 2015 adverts.

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By on February 18, 2015

tesla-china-charger-620x350

Tesla’s Apple aspirations may have its detractors, but the automaker’s ongoing problems in China are likely to do more harm than said detractors.

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By on February 16, 2015

Focus Ad 3After I purchased my S2000 and was about to drive off the lot, my salesperson regaled me with stories about the Honda’s previous owners – an elderly couple who loved the sports car, called it their “baby,” but traded it for a Mercedes-Benz E350 Coupe because they wanted more room. None of this history was noted in their website or internet ads for the S2000, but why wasn’t it?

It turns out that most franchised dealer’s new and pre-owned vehicle ads on AutoTrader and cars.com as well as their own websites do not tell such stories because they are composed by automated services. The fun part is that dealers sometimes never proofread them, like in the example above showcasing the ultimate in Additional Dealer Markup.  Even better is when dealers try to write the ads themselves. Let’s take a look.

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By on February 16, 2015

SONY DSC

Not about to let Google or Tesla tackle the automotive space without competition, Apple is rumored to be entering the game with its own EV project.

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  • Contributing Writers

  • Jack Baruth, United States
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