Category: Marketing

By on April 14, 2014

2014-honda-jazz-2015-honda-fit-photo-gallery-medium_17

In 2008, Honda sold nearly 80,000 Fit subcompacts to the United States, and is preparing to move 70,000 annually from the lot to the driveways of America thanks to its new Celaya, Mexico plant.

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By on April 7, 2014

2014-Chevy-Silverado _12_

Though Ram knocked Chevrolet off the monthly sales throne for the first time since August 1999, the brand is ready to reclaim their part of Truck Mountain by offering incentives and extending their annual Truck Month into April.

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By on March 27, 2014

Texas Governor Rick Perry circa January 2014

With the possibility of bringing Tesla’s Gigafactory — and its 6,500 jobs — to Texas, Governor Rick Perry is actively pushing for legislation which would do away with the direct-sales ban currently preventing the EV automaker from doing more than presenting their wares to local customers.

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By on March 26, 2014

tesla-model-s-logo

Even though the door on Tesla’s direct sales model appeared to be closed in New Jersey, the Garden State is reconsidering its position just as the automaker’s way of doing business could find itself a major talking point in the 2016 run for the White House.

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By on March 25, 2014

Perhaps you haven’t lived in a flyover state where brown leather gear dominates your town during Rodeo season.  While the Ford+King Ranch press release celebrating the 15th Anniversary of those famous brown leather pickups reached the autoblogosphere, only a local writer with an internationally known knack for automotive snark both finds the sweet mochalicious lede and refuses to bury it in the dirt.

And what does that mean?  You gotta click to find out. Read More >

By on March 24, 2014

Tesla Roadster and Model S

In the first edition of the Tesla Reader’s Digest, Washington state makes nice with Tesla’s business model as Arizona ponders doing the same — while fighting three other states for the right to host Tesla’s Gigafactory, no less. Meanwhile, General Motors pens a letter to Ohio asking the state to force the EV automaker to play by the same rules as they already do, pricing of the Model S falls in Europe, and Edward Niedemeyer offers his view on how Tesla can topple the auto dealer monopoly.

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By on March 21, 2014

citroen-c4-cactus-30

The new Citroen C4 Cactus is delivering on its promise to offer a C-Segment car for a B-Segment prices, with base versions starting at just under 14,000 euros – by comparison, its sibling, the C4 hatchback (which is more like a Volkswagen Golf, as opposed to the quirky, pseudo-crossover Cactus) starts at 18,850 euros. But the low price of the Cactus isn’t even the big story here. Instead, Citroen appears to be aping the mobile phone industry with two new innovative pricing plans for the Cactus.

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By on March 18, 2014

Saturn Outlook

As the recall of 1.76 million General Motors vehicles over a faulty ignition switch — a recall possibly prompted by a Georgia lawyer’s own dealings — continues to hammer away at the automaker’s “new” image, and with dealers doing all they can to mend fences between GM and its customers, three separate recalls have been issued to a total of 1.55 million vehicles.

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By on March 16, 2014
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1950 Muntz Jet. Full gallery here.

When Chrysler touts its well-performing 8.4 inch UConnect touchscreen, somewhere Earl “Madman” Muntz smiles. When drivers use UConnect and other manufacturers’ infotainment systems  to play their favorite music Muntz’s smile broadens. You see it was Muntz who started the convention of measuring video screens diagonally in the early days of television. He was also an important pioneer when it came to automotive audio systems, inventing and selling the first affordable car stereo systems. Muntz could also be attributed with selling the first modern personal luxury car, or even the first American sports car (though Crosley buffs would demur). Not only did he influence the way people entertained themselves behind the wheel and at home, perhaps more importantly he influenced the way mass consumer goods, including cars, are manufactured and marketed. Read More >

By on March 14, 2014

2015 Cadillac ATS Coupe

Sometime in the future, Cadillac global marketing boss Uwe Ellinghaus believes Cadillac could enter the Australian market, being able to “easily flourish” under the proper conditions established on top of the goodwill the brand already has in the country.

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By on March 13, 2014

tesla-model-s-10

In preparation to enter the Chinese market while battling state governments of direct sales, Tesla has hired Renault-Nissan communications director Simon Sproule to the role of vice president of communications and marketing for the EV automaker.

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By on March 10, 2014

2015 Ford F-650

With the Econoline passing the torch to the Transit Connect at the end of this year, Ford is in the process of moving production of the F-650 and F-750 from Mexico to Ohio in time for the medium-duty trucks’ redesign for 2015.

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By on March 9, 2014

lambowatch

Full disclosure: I’m a huge Lamborghini fan. Enough of a fan that I can get a little worked up about the brand’s directional wobbles over the past decade. Make no mistake, though: if my budget would stretch to a Murcielago, I’d have one. (About the Aventador, I’m a bit diffident.) Ferrari’s transformation from manufacturer of unreliable but pretty cars to merchandising machine and tyrannical allocation scheme has made Lamborghini seem much cooler by comparison. The clinical precision of the Gallardo makes the Dino-successor Ferraris look a bit try-hard and the big twelve-cylinder supercars have the swagger that the FF, 612, and F12berlinetta seem to be deliberately avoiding.

But there are times that one simply wants to turn one’s head away from the catastrophe that is Lambo’s Ferrari-aping merch scheme, and this is one of them.
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By on March 7, 2014

Holden Cruze

As Chevrolet slowly exits from the European market while Holden exits the production line altogether, General Motors is mulling over increasing exports to Australia out of South Korea.

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By on March 6, 2014

summer

Finish the following sentence: “The only General Motors product to consistently meet or beat the imported competition over the past twenty years has been the ______.”

No, not the Malibu Eco! The Corvette!

I was part of the team at Road&Track that chose the Corvette as the Performance Car Of The Year. Believe me, the C7 is a world-class product. And it’s selling like one. How could GM possibly screw this situation up?
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