Category: Marketing

By on February 9, 2012

Not content with being the best selling compact car and third best selling passenger car in the United States, the Honda Civic is not only Canada’s best selling car for 2012, but it absolutely crushed the competition – outselling the #2 Hyundai Elantra and #3 Toyota Corolla combined.

(Read More…)

By on February 7, 2012

Fisker Automotive has laid off a total of 66 people, including 20 at a former GM plant in Delaware, and another 40 contractors in California. The layoffs come as Fisker attempts to re-negotiate loans from the Department of Energy that were contingent on Fisker meeting sales targets for its Karma sedan, which Fisker failed to do.

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By on February 7, 2012

So what about Chrysler’s halftime ad? You know, the one with a Clint Eastwood who looked like he would die on the set? It did not show up in any of the Edmunds.com rankings. It is neither on the “that ad’s the bomb!” list. Nor is it on the list of ads that bombed. Maybe because Edmunds could not find the car. Car? What car? The ad tried really hard to repeat the “Imported from Detroit” success. Instead, the ad created a lot of controversy. Controversy? The [forbidden word] hit the fan! It might cost Obama the election! (Read More…)

By on February 7, 2012

Nah, not those dogs. We are not referring to the cute canines that populated many commercials aired during the Super Bowl last Sunday. We are referring to the dogs that didn’t hunt, we are talking bad ads, bad, bad, bad, baaaaad ones. The worst. Ads imported from Yucksville. Those we make you watch again today. (Read More…)

By on February 6, 2012

The small crossover segment is heating up, with the Honda CR-V, Ford Escape and Mazda CX-5 squaring off as this year’s new entrants in an already crowded field. Starting at $20,695, the CX-5 will get class leading fuel economy numbers of 26/35 mpg thanks to the SKYACTIV 2.0L 4-cylinder engine – and a 6-speed manual gearbox.

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By on February 6, 2012

The Honda Civic is moving up its planned refresh of the 2013 Civic to fall of 2012, after just over a year on the market. The confirmation came at a Honda dealer meeting, and the refresh will apparently go beyond just cosmetic changes inside and out.

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By on February 6, 2012

So what was the best Super Bowl ad yesterday? Edmunds has the answer: It’s the commercial for the Fiat 500.

The alluring advert must have touched the inner submissive in America’s men. They are shown an ad where a dork is slapped around by an (allegedly) Italian beauty with an Abarth tattoo (on her neck,) and they obligingly click it to the top of the charts, without even thinking of hissing: “On your knees, Ffffffffiat.”

Wimps.

Of course, it could also have been American females who had their inner dominatrix tickled. (Read More…)

By on February 3, 2012

How do you say “grace, pace and space” in Mandarin? Jaguar Land Rover is apparently partnering with Chinese automaker Chery to build cars in China. While an announcement wont come until April’s Beijing Auto Show, the two companies have applied for permission from China’s regulators.

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By on February 3, 2012

Sassenbach, BMW’s agency for Mini, had a killer idea: “Adopt a storm! When it hits, it will be all over the news! Free advertising! It costs only €299! How can you lose?” This (or words to that effect) is what the agency told the client.” Then, more than 100 people froze to death. (Read More…)

By on February 3, 2012

About a month and a half ago, a group calling itself “Consumer Watchdog” targeted Hyundai in what we indicated could be a shakedown operation. Their claim: Hyundai is gaming the EPA tests. Or faking them. I’m not sure, really. To get to the bottom of it, I set up a thinly veiled excuse to drive to another state and seduce a gorgeous single mother real-world test of the Elantra’s capabilities. I was satisfied by the results, but the folks at Consumer Watchdog, by contrast, were just getting started…

(Read More…)

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