Category: Marketing

By on April 23, 2014

Ford_C-Max

Sales of the Ford C-Max have down as of late, with lowered fuel economy figures cited as the reason.

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By on April 22, 2014

Used cars

Currently, around 2.13 million cars will come off-lease by the end of 2014, up from 1.7 million last year. By 2016 and beyond, however, over 3 million vehicles annually will turn up on many a CPO and used car lot, replacing a long drought with an El Niño-esque flooding of the U.S. used car market.

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By on April 21, 2014

File photo of General Motors logo outside its headquarters at the Renaissance Center in Detroit

Reuters reports a lawsuit related to the 2014 General Motors recall crisis filed in federal court in California has placed airbag supplier Continental Automotive Systems U.S. at-fault for its role in the recall. Attorney Adam Levitt of Grant & Eisenhoffer proclaimed the supplier knew about the out-of-spec ignition switch at the heart of the recall as early as 2005, yet “did nothing to redesign its airbags” to deploy even when electrical power was cut, “nor did it warn NHTSA or the public.” Continental joins Delphi Automotive as the second supplier to face a lawsuit linked to the ongoing recall crisis.

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By on April 21, 2014

autonation-inc-logo

In its pursuit of establishing an online store where shoppers can do (almost) everything related to the car-buying experience, AutoNation Inc. announced last week it would no longer use third-party lead providers, focusing instead on its own online plans.

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By on April 14, 2014

2014-honda-jazz-2015-honda-fit-photo-gallery-medium_17

In 2008, Honda sold nearly 80,000 Fit subcompacts to the United States, and is preparing to move 70,000 annually from the lot to the driveways of America thanks to its new Celaya, Mexico plant.

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By on April 7, 2014

2014-Chevy-Silverado _12_

Though Ram knocked Chevrolet off the monthly sales throne for the first time since August 1999, the brand is ready to reclaim their part of Truck Mountain by offering incentives and extending their annual Truck Month into April.

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By on March 27, 2014

Texas Governor Rick Perry circa January 2014

With the possibility of bringing Tesla’s Gigafactory — and its 6,500 jobs — to Texas, Governor Rick Perry is actively pushing for legislation which would do away with the direct-sales ban currently preventing the EV automaker from doing more than presenting their wares to local customers.

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By on March 26, 2014

tesla-model-s-logo

Even though the door on Tesla’s direct sales model appeared to be closed in New Jersey, the Garden State is reconsidering its position just as the automaker’s way of doing business could find itself a major talking point in the 2016 run for the White House.

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By on March 25, 2014

Perhaps you haven’t lived in a flyover state where brown leather gear dominates your town during Rodeo season.  While the Ford+King Ranch press release celebrating the 15th Anniversary of those famous brown leather pickups reached the autoblogosphere, only a local writer with an internationally known knack for automotive snark both finds the sweet mochalicious lede and refuses to bury it in the dirt.

And what does that mean?  You gotta click to find out. Read More >

By on March 24, 2014

Tesla Roadster and Model S

In the first edition of the Tesla Reader’s Digest, Washington state makes nice with Tesla’s business model as Arizona ponders doing the same — while fighting three other states for the right to host Tesla’s Gigafactory, no less. Meanwhile, General Motors pens a letter to Ohio asking the state to force the EV automaker to play by the same rules as they already do, pricing of the Model S falls in Europe, and Edward Niedemeyer offers his view on how Tesla can topple the auto dealer monopoly.

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By on March 21, 2014

citroen-c4-cactus-30

The new Citroen C4 Cactus is delivering on its promise to offer a C-Segment car for a B-Segment prices, with base versions starting at just under 14,000 euros – by comparison, its sibling, the C4 hatchback (which is more like a Volkswagen Golf, as opposed to the quirky, pseudo-crossover Cactus) starts at 18,850 euros. But the low price of the Cactus isn’t even the big story here. Instead, Citroen appears to be aping the mobile phone industry with two new innovative pricing plans for the Cactus.

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By on March 18, 2014

Saturn Outlook

As the recall of 1.76 million General Motors vehicles over a faulty ignition switch — a recall possibly prompted by a Georgia lawyer’s own dealings — continues to hammer away at the automaker’s “new” image, and with dealers doing all they can to mend fences between GM and its customers, three separate recalls have been issued to a total of 1.55 million vehicles.

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By on March 16, 2014
IMG_0973

1950 Muntz Jet. Full gallery here.

When Chrysler touts its well-performing 8.4 inch UConnect touchscreen, somewhere Earl “Madman” Muntz smiles. When drivers use UConnect and other manufacturers’ infotainment systems  to play their favorite music Muntz’s smile broadens. You see it was Muntz who started the convention of measuring video screens diagonally in the early days of television. He was also an important pioneer when it came to automotive audio systems, inventing and selling the first affordable car stereo systems. Muntz could also be attributed with selling the first modern personal luxury car, or even the first American sports car (though Crosley buffs would demur). Not only did he influence the way people entertained themselves behind the wheel and at home, perhaps more importantly he influenced the way mass consumer goods, including cars, are manufactured and marketed. Read More >

By on March 14, 2014

2015 Cadillac ATS Coupe

Sometime in the future, Cadillac global marketing boss Uwe Ellinghaus believes Cadillac could enter the Australian market, being able to “easily flourish” under the proper conditions established on top of the goodwill the brand already has in the country.

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By on March 13, 2014

tesla-model-s-10

In preparation to enter the Chinese market while battling state governments of direct sales, Tesla has hired Renault-Nissan communications director Simon Sproule to the role of vice president of communications and marketing for the EV automaker.

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