Category: Marketing

By on October 5, 2015

Interbrand’s annual survey of Top 100 Brands lists Toyota as the most valuable car company (No. 6) with BMW and Mercedes-Benz the next most-valuable brands at Nos. 11 and 12, respectively. Volkswagen’s brand declined 9 percent, according to the survey, down to No. 35.

Mini entered the list for the first time at No. 98. Nissan was among the list’s significant gainers, gaining 19 percent and moving up to No. 49 on the list.

Apple was listed No. 1, ahead of Google and Coca-Cola. Apple’s brand value was estimated by the survey at $170 million.

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By on September 27, 2015

Volkswagen Eos at University Volkswagen Circa August 2015

While some declare Volkswagen dead in their betrayed hearts over the recent emissions scandal, others see an opportunity for a discount on a diesel.

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By on September 27, 2015

Party with Volkswagen App Connect

If, while watching your team crush it this weekend, you see few Volkswagen ads, you’re not alone; VW of America is reining in advertising for two weeks.

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By on September 14, 2015


Bowing at the 2015 Frankfurt Auto Show, the 2016 Infiniti Q30 “active compact” aims to attract a new generation of buyers now flocking to GLAs and XT5s.

The first vehicle to leave Infiniti’s newly upgraded facility in Sunderland, United Kingdom, the Q30 also marks the first time the premium brand is playing in the compact crossover space. The main goal behind the Q30 is to attract Gen X and Millennial buyers who believe a car “is an expression of ‘self’ rather than ‘status,'” desire vehicles which defy traditional categorization, and offer a “made-for-me” approach to luxury.

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By on September 11, 2015

Nissan released Friday a video and a name to accompany the teaser image we were given last week and brace yourselves, it has the letter “z” in it.

The Nissan Gripz Concept will be shown in Frankfurt first this year. According to Nissan, the crossover “concept” follows desert racers such as the 240Z and road-racing bicycles, apparently.

Nissan cleverly slipped in a “z” in the name, perhaps as a smokescreen that the Gripz could be the next-generation Juke (which is due in 2017), or perhaps as a signal that nothing in this world is sacred anymore. Earlier this year, Nissan design chief Shiro Nakamura said that the next-generation Z car could be something that appealed to different, younger buyers aka a crossover.  Read More >

By on September 11, 2015


Long-defunct German automaker Borgward has a new life in China if you couldn’t already tell by the photos. The automaker released images of its first new car — since I dunno, the Eisenhower administration? — and it looks destined for the land where rules for intellectual property are much more relaxed than public demonstration.

Buick business up front, Porsche party in the back.

The Borgward BX 7 is a five- or seven-seater crossover with a 2-liter, turbocharged four that will be produced in China, according to German site AutoBild. The fledgling German automaker is backed by Chinese truck maker Foton who says the carmaker could eventually sell 500,000 cars annually.

The Borgward BX 7 will go on sale first in China, then in Germany by 2017, according to the report.

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By on September 9, 2015

Tesla Model S Center Stage

In a letter to Model S owners, Tesla CEO Elon Musk said that its referral “experiment” had gone well and that the company would be expanding the program, according to HybridCars.

Owners can refer as many people as they want, and although the “free” Model X cars have likely already been claimed in each of the three sales regions, the top referrer by Oct. 31 can trade in their Model S for a P85D with “ludicrous” speed mode. Referring 10 new buyers now means you can buy a fully loaded “Founder Series” Model X for the price of a base Model X (a $25,000 savings according to the company).

It’ll still probably be ugly for whomever wins at the end.

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By on September 9, 2015


This is a bit like a Tinker to Evans to Chance double play, but as part of a promotion for the upcoming “Star Wars: The Force Awakens” movie from Lucasfilm, folks in New York City on Friday were able to order up a free Uber ride in one of eight Dodge Chargers trimmed in Star Wars Stormtrooper white and black livery, with a few Hot Wheels stickers for good measure.

The cars, including SRT and Hellcat versions, were loaned to Uber and Mattel by FCA. The cross promotion involved four different companies: Lucasfilm, Uber, Mattel and FCA, and it was timed to coincide with “Force Friday”, a synchronized introduction of the licensed toys tied to the film, which opens just before Christmas. Read More >

By on September 7, 2015

Nissan Gripz

Nissan on Monday released a teaser of a new crossover concept car that will be unveiled this month at the Frankfurt Auto Show.

The crossover, which Autocar suggested could be the next Z, could also be its next-generation Juke, which should be updated by 2017.

According to the automaker, the concept could be a “new way to feel driving excitement” (Nissan left it open to the reader) because some of us get hot and bothered when we see a crossover.

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By on September 4, 2015


Jaguar-Land Rover might be looking to expand their manufacturing operations, but it isn’t because the car side of the business is booming.

Out of the 36 brands sold in the United States, Jaguar is seeded 32nd year-to-date with 10,221 units sold, ahead of Maserati (7,506), Smart (4,682), Bentley (1,685) and Alfa Romeo (443), and behind Fiat (28,421), Scion (32,691) and Porsche (34,876).

(Holy crap, Porsche is selling more vehicles than Scion and Fiat!)

To stem the tide, Jaguar is cutting prices and introducing free maintenance in the United States, addressing the two main concerns prospective buyers have with the brand — high purchase pricing and maintenance costs — according to Automotive News.

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  • Contributing Writers

  • Jack Baruth, United States
  • Bark M., United States
  • Chris Tonn, United States
  • Doug DeMuro, United States
  • Steven Lang, United States
  • Brendan McAleer, Canada
  • Vojta Dobes, Czech Republic
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, United States
  • Cameron Aubernon, United States