Category: Marketing

By on May 27, 2015

Riley B. King, a blues musician who starred in a commercial launching the 2015 Toyota Corolla last year, passed away at the age of 89 last week in Las Vegas.

Wouldn’t it be terrible if that’s the way car enthusiasts looked at the world, solely through headlight shaped lenses, with things outside the automotive sphere only mattering when they interact somehow with cars?

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By on May 26, 2015

2015 Hyundai Sonata Limited

A year ago, Google introduced Android Auto to the world. Now, the 2015 Hyundai Sonata is the first to offer the system directly from the showroom floor.

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By on May 26, 2015

2016 Nissan Maxima Front Three-Quarter

Though the 2016 Nissan Maxima will make its showroom debut June 2, there was a time when the Maxima was slated to meet the guillotine.

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By on May 26, 2015

Chrysler 300 (Aus)

The Chrysler 300, thought by many to be a modern day “gangster” car, has tons of power. But, as they say, absolute power corrupts absolutely, and for former FCA Australia CEO Clyde Campbell, it still may not be enough to escape accusations of misappropriation of funds.

Tomorrow, FCA will take Campbell to federal court in Australia claiming he funneled money to other companies owned by himself, his wife, co-workers, and his successor – Victoria Johns.

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By on May 25, 2015

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It’s not often a car company, or any group of people for the matter, will admit mistakes – particularly billion dollar mistakes. That’s why the launch of the all-new Tata GenX Nano is refreshing. Based on former CEO Ratan Tata’s dream of moving Indians who transport their entire families on scooters and motorcycles into safer – albeit, basic – four wheeled automobiles, the very fact the original 2009 Nano was the least expensive car on sale anywhere in the world proved to be an albatross around the Nano’s tiny neck. Even Indians aspiring to the middle class of a developing country, it turns out, aspire to be seen in something other than the cheapest car in the world. They’d rather buy a used Maruti Suzuki Alto 800, the hatchback that more or less defines India’s entry level car segment. In recognition of that reality, the new GenX Nano will now be positioned as an entry level hatchback to more directly compete with the Alto 800, Hyundai Eon and the newly announced Renault Kwid. Read More >

By on May 20, 2015

Hyundai_Santa_Cruz_Crossover_Truck_Concept

Remember the Hyundai Santa Cruz from the 2015 Detroit Auto Show? The trucklet may soon be coming to a showroom near you.

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By on May 20, 2015

Renault Kwid 01

As the Datsun brand stumbles in India, Renault-Nissan unveiled the Kwid Wednesday to take on the challenge of beating the best-selling Maruti Suzuki Alto.

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By on May 19, 2015

McLaren MP4-12C Circa January 2012

Those dealing in luxury vehicles and high-performance exotics may need to improve their relations with women soon, as more women seek such wares.

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By on May 15, 2015

Weld County Dodge Charger Retired Squad Car Set For Auction Circa May 2015

Five years after losing their father in the line of duty, Tanner and Chase Brownlee did their best to win his retired squad car at auction.

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By on May 15, 2015

2015 Ram ProMaster City Pursued By Ram 1500 Crew Cab

While old-school large vans are still kings in catering and flowers for now, more small business owners are opting instead for compact commercial vans.

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