Category: Marketing

By on March 23, 2017

Toyota Mirai Clean Billboard, [Image: Toyota North America]

Toyota is teaming up with Clear Channel Outdoor Americas to help clean California’s air with a billboard advertising its hydrogen-powered Mirai fuel cell sedan.

From April 3 to May 28, a total of 37 billboards in Los Angeles and San Francisco will filter smoggy air, thanks to the titanium dioxide-coated vinyl used in the sign.

While Toyota missed an opportunity to explicitly rub salt in a certain rival’s wounds, this is nonetheless a pleasant change of scenery in the automotive world, especially considering all of the Volkswagen emissions scandals of the past couple of years. Read More >

By on March 23, 2017

2018 Dodge Demon, [Image: Fiat chrysler Automotive]

The 2018 Dodge Challenger SRT Demon’s teasers continue, with this week’s spot showing yet another way the Demon will launch like a bat out of… well, hell.

The new Demon will sport a new feature that Fiat Chrysler Automobiles calls TransBrake. According to the automaker, TransBrake does exactly what it says: locks the output shaft of the automatic transmission to keep the vehicle stationary until launch.

Apparently, it does its job well.

Read More >

By on March 20, 2017

VW Luv Bug Ad

Volkswagen USA released an advertisement on YouTube today entitled “Luv Bug,” and it uses the ever-popular growing family angle to appeal to the customer.

Click through to watch this interesting take on in-car entertainment, and see if you spot what’s wrong. Read More >

By on March 8, 2017

2017 Buick LaCrosse - Image: Buick

In 2016, as General Motors launched an all-new Buick LaCrosse for the 2017 model year, sales of the LaCrosse fell to an all-time annual low.

But wait a second. Transition years are difficult for any model. Clearance of the outgoing model ends, production of the new model is ramping up, availability at dealers is limited, and the product mix is often skewed toward less affordable models.

Nevertheless, cognizant of the fact that 2016 wasn’t likely to be a great year for the Buick LaCrosse, it’s still easy to declare that 2016 was an awful year for the Buick LaCrosse. Sales were 70-percent lower last year than in 2005, when U.S. LaCrosse sales peaked. Even compared with 2014, U.S. LaCrosse sales were nearly chopped in half in 2016.

And at the current pace, 2017 will be much, much, much worse. Read More >

By on March 3, 2017

Chevrolet Tahoe overlooking a city

As urban populations grow and analysts continue to predict dwindling car ownership, alternatives have sprung up and automakers are gradually getting in on that sweet car-sharing action. Currently active in 17 North American cities, General Motors’ hourly ride-sharing unit Maven has been building slowly.

GM is now expanding Maven to include long-term rentals which, come to think of it, sounds identical to what it was doing with its Book by Cadillac premium subscription service. While the Caddy offering is intended to be a monthly subscription serving as an alternative to normal vehicle ownership, nothing is really stopping customers from using “Maven Reserve” in a similar manner.

Also similar is the pricing. While the special Maven Reserve vehicles don’t yet encompass all GM’s fleet, a Chevrolet Tahoe runs $1,500 for 28 days, which is identical to the subscription fee for Cadillac Book, which also includes curbside car delivery and mid-month vehicle swapping.

In essence, GM is allowing you to have simultaneous access to a CTS-V and Escalade or a Tahoe for the same amount of money.  Read More >

By on February 16, 2017

2018 Toyota RAV4 Adventure Trail - Image: Toyota USARidicule it if you must, but the 2017 Toyota RAV4 Adventure gives the people more of what the people want.

Yes, consumers are buying utility vehicles for reasons related to hatchback practicality, all-wheel-drive availability, and peer review equivalency. But they’re also buying SUVs and crossovers — more often than cars now — because they sit up high.

And the RAV4 Adventure sits up a little higher. Improved towing capacity, black wheels, more black cladding, and “dirt-inspired styling” have, however, led Toyota Canada to call the 2017 Toyota RAV4 Adventure the Toyota RAV4 Trail.

Yes, Trail — a name Toyota off-road enthusiasts will know well. Why isn’t Toyota using the Trail name in the United States?

Because the Trail, my friends, has ended. Read More >

By on February 8, 2017

2017 Chevrolet Colorado ZR2

Chevrolet gave many truck lovers what they wanted when it previewed the 2017 Colorado ZR2 last year. Sporting a cutaway front bumper, towering suspension travel and all the right components to turn a basic midsize pickup into a mini Ford Raptor, the ZR2 was General Motors’ way of saying, “Look, we’re listening!”

After releasing pricing for the ultimate Colorado today, GM really wants you to know that the $40,995 ZR2 is way cheaper than a model it won’t mention. Read More >

By on February 8, 2017

1997 Dodge Copperhead Concept/Ram 1500 Copper Sport - Images: FCA

As we reported in the middle of the night, Fiat Chrysler Automobiles will show two new Ram special edition pickup trucks at the 2017 Chicago Auto Show this week.

One truck brings the 1500 Night package to the 2500 Heavy Duty. The other is the Ram’s 1500 Copper Sport.

Or is it?

Hours after the embargo lifted and Matthew Guy’s story went live on TTAC, we received a press release from Fiat Chrysler Automobiles Canada’s PR department. Our eagle-eyed managing editor, Mark Stevenson, noticed something peculiar.

“New Limited Edition 2017 Ram 1500 Copperhead Sport Launched,” FCA Canada announced.

And why won’t the Copperhead Sport be the Copperhead Sport in the United States?

Don’t blame Steve Earle. Blame ZZ Top frontman Billy Gibbons. Read More >

By on February 3, 2017

BOOK by Cadillac Website

General Motors’ luxury division isn’t content with brewing coffee and showing off fashionable new threads at its new SoHo space — it also wants you to drive its cars.

Book by Cadillac, a monthly subscription lease service that launched one month ago, aims to get more people in the metal to the tune of $1,500 a month — and 24/7 Wall St. is already calling it a “major flop.”

According to the self-described “financial news and opinion” website, “[Uwe] Ellinghaus [Cadillac’s chief marketing officer] in particular has to be humiliated,” as there aren’t enough subscriptions available to supply the demand.

Say what now?

Read More >

By on January 25, 2017

Ford badge emblem logo

Ford Motor Co. has hired former Apple marketing guru Musa Tariq as part of its expanding need to make the case that it is a mobility company not simply an automaker. Taking the newly created position of vice president and chief brand officer, Tariq will help construct and differentiate the brand identify Ford is hoping to carefully curate for itself.

Cars were for your grandfather’s generation. We now have mobility solutionsRead More >

By on January 21, 2017

Image: Nissan 2017 Nissan Rogue One Star Wars

If compact crossovers were feature films, Nissan’s Rogue would be tapped for an Academy Award statuette. The surging model ended a record sales year with a truly boffo month, and Nissan can give partial thanks to the visibility heaped on it by the Rogue One marketing campaign.

You couldn’t escape it — simply, it was everywhere. No longer dodging monsters made out of ice, the Rogue spend the holiday season dodging lasers as it plowed across a Martian-like landscape. The automaker’s partnership with Lucasfilm took the vast marketing power of the Star Wars franchise and brought it to bear on a relative latecomer to the crossover game, cranking its exposure up to “11.”

That, coupled with a cringe-inducing (or lustworthy) limited-edition Rogue and an end-of-year sales push, made the Rogue the best-selling non-pickup vehicle in the U.S. for the month of December. Unfortunately for Nissan, nothing lasts forever. Rogue One won’t stay in theaters forever, and there’s no new partnership on the horizon.

What to do? Read More >

By on January 16, 2017

gmmansteptitle

General Motors loves to poke at its competitors, especially when it comes to trucks. We’re all familiar with its recent barrage of ads attacking Ford for using aluminum in the F-150’s bed, but another ad from 2009 may be coming back to bite them.

The ad in question made fun of a new feature that extended a step and handle from the tailgate of the F-150. Chevrolet didn’t have anything similar at the time, so it decided instead to make an ad mocking the step and making it seem like a feature for unmanly weaklings. Chevy resurrected a similar feature in the bumpers of some trucks a few years later, though a recent set of patents shows the automaker is almost replicating the step they ridiculed eight years ago. Read More >

By on January 3, 2017

Formula One USA

If you live in the United States, odds are that you prefer NASCAR over Formula One. However, if you occupy space anywhere else in the world, the opposite is likely true.

Liberty Media, the American company that purchased Formula One for $8 billion earlier this year, is planning to flip the script and revamp the motorsport to better appeal to everyone — especially Yankees.

The strategy revolves around stretching the traditional weekend of practice, qualifying, and actual race into a full week’s worth of events and coverage, aping the stock car strategy of turning a single competition into an automotive Burning Man.   Read More >

By on December 22, 2016

Truro Nissan storefront

There are certain inescapable truths in this world: bacon is delicious, man buns should be outlawed, and car dealerships endure a reputation of being a refuge for the ethically bankrupt.

I — like many others around here — am no stranger to witnessing the unscrupulous debauchery occurring on some showroom floors. However, there are exceptions to every rule, and a fledgling dealer in small-market rural Canada puts the lie to the claim that backwards thinking is a trait of all car dealerships. There are bright spots out there, as proven by the team at Truro Nissan.

Read More >

By on December 15, 2016

money (401(k) 2012/Flickr)

For a company that prides itself on clean performance, a massive lawsuit and public claims of less-than-advertised power wasn’t great PR.

Tesla just swept an annoying bit of litigation into the dustbin of history by promising a different kind of green to 126 Norwegian owners, all the while claiming it did nothing wrong. Read More >

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