Category: Marketing

By on July 23, 2015

miata-10

Feel bad for the guy whose brand-new car gets smashed less than a mile away from the dealership? We do. Apparently, so does Mazda.

Jalopnik has a great story about a new 2016 Mazda Miata owner whose car met an all-too-soon end less than a mile away from the dealership. The ends were smashed, the driver and passenger were bruised (but luckily not seriously) and one of the first new Miatas fell victim to an F-150.

You’ll never guess what Mazda did next.

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By on July 22, 2015

Cayenne Turbo S

For the 11th-consecutive year, Porsche topped J.D. Power and Associate’s Automotive Performance, Execution and Layout (APEAL) study, which measures owners’ satisfaction with their new car.

The study surveyed 84,000 new car owners 90 days after their purchase to determine their satisfaction with their purchase. Porsche topped the list, just ahead of Jaguar, BMW, Mercedes-Benz, Audi and Land Rover.

So in other words, “Owners Pumped About Paying A Lot for Really Nice Cars.”

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By on July 19, 2015

2015-buick-encore

Buick is tossing the keys to prospective customers for sleepovers in their driveways as part of a brand-building exercise the automaker says isn’t meant to sell cars immediately.

According to Automotive News, the program — dubbed “24 Hours of Happiness” — gives customers the chance to live with a Buick vehicle for 24 hours starting this coming Wednesday.

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By on July 17, 2015

2015 Ford F-150

A Ford spokesman said Friday that despite the automaker offering nearly $11,000 on particular F-150 models, their incentives are still under the segment average.

“It’s not like every F-150 customer walking into a Ford dealer today — whether they’re in L.A. or New York — is going to get $10,000 off of every single model,” Truck Communications Manager Mike Levine said.

“On average, we’re lower than the segment.”

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By on July 17, 2015

2015 Chevrolet Silverado

The Detroit chapter of the National Action Network says after meeting with officials from General Motors on Thursday they won’t protest the automaker for not cutting ties with singer Kid Rock, the Associated Press is reporting.

The group has criticized Kid Rock’s past use of the Confederate battle flag at his concerts and said the singer should publicly condemn the flag now. According to the singer’s publicist, the country singer hasn’t appeared on stage with the flag since 2011, when the entertainer was honored by the NAACP.

“They’re protesting something he’s not even doing,” Kid Rock’s publicist Nick Stern told the Detroit Free Press.

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By on July 15, 2015

Tesla Store

We have opined in these pages before about how for every Tesla sold in America, there are two or three glowing stories written about the electric automaker. There are days when over 50 percent of the pieces on auto industry news feeds are about Tesla, which is not bad for a company capturing 0.1 percent of the U.S. automobile market. Tesla Motors CEO Elon Musk is truly a marketing and public relations genius.

Given that, it is fascinating when a negative story surfaces about Tesla’s way of doing business and the slobbering media is strangely silent.  Read More >

By on July 10, 2015

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Pictures of the next-generation Mercedes-AMG C63 Coupe are making the rounds on the Internets after Mercedes teased the coupe previously in a video dubbed “Something Fast Is Coming.”

Mercedes revealed the new photos on its Facebook page, which most people believe will be the coupe to be shown at the Frankfurt auto show in September.

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By on July 10, 2015

truecar-screen-1

Details between the AutoNation and TrueCar split are becoming clear, Automotive News is reporting.

After yesterday’s announcement that the web service and nationwide dealership chain were splitting up — in which AutoNation laid most of the blame on unreasonable demands by TrueCar during contract negotiations — the company’s respective CEOs have been getting nasty.

“Our partnership with AutoNation just turned into, in a very real sense, a choice for the consumer,” TrueCar CEO Scott Painter told Automotive News. “It really makes them our competition.”

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By on July 8, 2015

Smart advertisement

Ahead of its new Fortwo and Forfour models, Smart is releasing an advertisement destined to live only on the Internet.

The ad — titled “Swearing Kids” — is completely self-explanatory and accurate. It is wholly uncensored and mostly funny and full of naughty language that’s definitely Not Smart For Work.

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By on June 30, 2015

Hyundai And The NFL - This Is Football, Oppa Gangham Style

Are you ready for some football? Along with some bulgogi and a pack of Hite? Hyundai is, as it is the new official automotive sponsor of the NFL.

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