Category: Marketing

By on November 30, 2015

Pirelli Tire Ladies

Playboy and the Pirelli Calendar had one thing in common (nudity), and as of the 2016 edition of the calendar, they still do (no nudity).

According to Bloomberg, the 2016 Pirelli Calendar has gone in a different direction for 2016, discarding its traditional theme of nude models and actresses for one focusing on 13 women who’ve made a huge impact on society and culture around them.

Shot by photographer Annie Liebovitz (who also has the 2000 calendar on her résumé), the subjects gracing the new year’s edition include musician/poet Patti Smith, tennis phenom Serena Williams, and commedienne Amy Schumer, the latter two posing topless while obscuring their breasts.

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By on November 24, 2015

Screen Shot 2015-11-24 at 12.19.20 PM

Or is it a 1991?

We could pore over the details of a Toyota pickup festooned with more weed than the University of Colorado Boulder campus, or we could just admire the grapes on “Mike” for selling his truck “not used for much than errands” with that kind of photo in Washington on Craigslist.

What would you say your business is, Mike?

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By on November 23, 2015

2015 Ford C-Max Energi

A court ruled Nov. 12 that a lawsuit may continue against Ford for misstating its mileage estimates of its C-MAX and Fusion hyrbid cars.

Ford attempted to dismiss the lawsuit based on its claim that the mileage estimates provided by the Environmental Protection Agency, were in part, an estimate and that “actual results may vary.” Car owners suing the automaker pointed to Ford’s media blitz that included Ryan Seacrest in Times Square with a bunch of billboards and T-shirts with the number 47 on them and “47 Challenges, 47 Days” marketing push and Facebook posts that the cars would achieve a “EPA-certified 47 mpg city and 47 mpg highway ratings for a 47-mpg combined rating” — among many other 47-branded things — when the cars didn’t come anywhere close.*

*Actual mileage did vary.

“Ford implicitly recognized that its advertising campaign was misleading,” U.S. District Judge Kenneth M. Karas wrote in the ruling. Read More >

By on November 16, 2015


After officially giving the Mazda2 its North America reveal in Montreal, Quebec, Canada in January, Mazda Canada announced, nearly 10 months later, it will not sell the subcompact hatchback in the country.

“Following a thorough evaluation of the B-car segment, Mazda Canada has decided not to launch the new generation Mazda2 in Canada,” Mazda Canada said in a statement released Monday.

Instead, the company will focus on its CX lineup, including the CX-3, CX-5 and new, upcoming CX-9 to be revealed for the first time this week in Los Angeles.

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By on November 12, 2015

Nissan IDS Concept

Nissan may soon be the next guest to arrive with its own take on semi- and fully autonomous driving, but the Leaf won’t be the one to carry the torch.

Though Nissan’s Intelligent Driving autonomous concept from this year’s Tokyo Auto Show resembles a future-forward Leaf, and while the automaker is using Leafs to test its form of semi- and fully autonomous driving, Green Car Reports says the first version of Nissan’s Piloted Driving will appear in a luxury model when the rollout begins next year in Japan.

For markets such as China and the United States, an Infiniti may be the first to bring the tech over to each country’s respective shores.

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By on November 10, 2015

2.0L TDI Customer Goodwill Package

Volkswagen’s Goodwill Program in the U.S., which may cost the company nearly half a billion dollars all told, may be a form of corporate apology that could insulate the automaker from further lawsuits.

Michael Siebecker, a professor of law at the University of Denver, says the company’s gift cards could be a form of “corporate apology” that studies have shown help shield some doctors from medical malpractice lawsuits.

“I believe that this is a type of watered-down apology. They may be saying ‘You must be hurting, here’s a little something to get by.’ I don’t know what exactly they think consumers need right now,” Siebecker said.

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By on October 22, 2015

Volkswagen Chattanooga Tower

Volkswagen is offering up to double the average amount of incentives on some of its cars to help dealers during its diesel crisis, Bloomberg reported (via Automotive News).

Dealers, who received no-strings-attached cash from Volkswagen at the beginning of this month, are offering up to 11 percent off their cars’ stickers to help weather the storm of its diesel cheating scandal. The industry average is roughly 6.2 percent according to TrueCar. Read More >

By on October 21, 2015


Toyota unleashed Wednesday its version of Marty McFly’s dream truck based on a 2016 Toyota Tacoma for one day only. The truck added a special paint scheme and … wait, one day only? 

The trucks went on display Oct. 21 in Los Angeles, New York and Dallas before presumably bursting into flames.

At least Toyota detailed how it built the 1985-esque truck for the one day we’ll ever get to see the truck.

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By on October 19, 2015

2016 BMW 7 Series

Because a lot of Uber riders are 7-Series buyers (maybe), BMW said Monday that it would make available its newest sedan for selected rides in Los Angeles, New York, Miami and Chicago before the sedan goes on sale to the public.

The drives will be offered by BMW product specialists, according to the company. Riders can request 7 Series cars by entering a promotional code for their respective city; i.e. for New York, riders need to enter “7seriesnyc” into the Uber app.

(Do the Uber riders still have to pay the fare? Update: According to a BMW spokeswoman, they do not.)

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By on October 15, 2015

TDI Clean Diesel

The Federal Trade Commission will join the U.S. Department of Justice and the Environmental Protection Agency in investigating claims that Volkswagen cheated consumers and regulators with bogus emissions claims of its diesel cars, Politico reported (via Bloomberg).

The FTC’s inquiry will focus on whether the German automaker lied to consumers about “clean diesel” claims in its advertisements when, in fact, the cars were engineered to deceive emissions tests.

The FTC, Justice Department and EPA’s investigations also joins an investigation by the U.S. Senate Finance committee on whether the automaker illegally obtained $50 million in federal subsidies through car buyers who purchased its cars and received the lean-burn technology motor vehicle credit.   Read More >

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