Category: Marketing

By on May 2, 2016

2017 Volkswagen Golf Alltrack

They’re on a little break right now, but Volkswagen plans to saunter back to America’s door, flowers and chocolates in hand.

As the diesel emissions scandal plods along to its buyback conclusion, the automaker plans to woo U.S. buyers with desirable products and a less confusing brand strategy, Automotive News reports.

Volkswagen brand chief Herbert Diess told reporters in Germany last week that the U.S. was still a target market primed for growth, but first the company must convince those buyers that it has changed its ways, and that it’s ready for commitment. Read More >

By on May 1, 2016

2016 Cadillac ELR, Image: Cadillac

American luxury car shoppers are driving right past Chevrolet/Buick/GMC/Cadillac dealerships it seems, according to 247WallSt.com.

The website collected a list of best- and worst-selling vehicles based on time spent on dealer lots, and all Cadillac’s cars — save the CT6 — are in the top 15 worst sellers based on that metric.

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By on April 22, 2016

leaf

Nissan is trying to play Tesla’s lengthy Model 3 waiting list to its advantage.

A print ad that landed in the country’s most-read newspapers this morning is playing up the Model 3’s wait times, according to Automotive News, and encouraging EV buyers to go the faster route by buying a Leaf.

There’s nothing subtle about the ad, which would have been green-lit by Nissan’s intimidating sales and marketing head Christian Meunier. Since taking on the role in January, Meunier has laid out an aggressive marketing strategy, meaning the Leaf spot could be the first of many cheeky ads. Read More >

By on April 19, 2016

lINCOLN-cONTINENTAL-pRESIDENTIAL-2

China’s thirst for American executive sedans knows no bounds, so Lincoln is rubbing its palms together and giving the red-hot luxury market exactly what it wants: piles and piles of prestige.

The Continental nameplate is already soaked in presidential history, but for the Chinese market, the company’s flagship model needed something a little more…obvious. These images from China’s Autohome (via Carscoops) reveals Lincoln’s elegant solution — the addition of a “Presidential” badge to the sedan’s rear. Read More >

By on April 13, 2016

CU-ICAR/Toyota uBox concept (Image: Toyota)

It’s a bit like Scooby-Doo meets A Clockwork Orange.

Graduate students at Clemson University’s International Center for Automotive Research (CU-ICAR) spent two years working with Toyota to create the ideal vehicle for the next age demographic to leap into the car-buying fray: Generation Z.

No, we’re not talking about some stodgy Millennial born in 1985, with his cardigans and Dodge Journey. Generation Z refers to the cohort born in the late 1990s (at the earliest) onward, and these are the people automakers are going to start targeting right … about … now.

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By on April 11, 2016

2015 Dodge Dart grey

After announcing earlier this year that it wanted someone else to take care of its problem patients, Fiat Chrysler Automobiles is performing surgery on the slow-selling Dodge Dart lineup.

The Fiat-based compact will be pared down from five offerings to three, outfitted to offer the features customers want at a strategic price, with no engine overlap between models. It also means the end of the “Obama Dart” — the high-mileage Aero edition produced to satisfy the U.S. government’s bailout conditions many years back. More on that later.

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By on April 7, 2016

Chip Perry

When TrueCar president and CEO Chip Perry announced a revamp of the car-shopping site, he failed to mention one big change: layoffs.

According to a source and confirmed by TrueCar, an undisclosed number of the company’s employees — mostly located at its headquarters in Santa Monica — received layoff notices yesterday.

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By on March 30, 2016

Honda HT3 Driving Shoe (Image: Honda North America)

Where do I start?

So, Honda unveiled a shoe yesterday, and it’s the next best thing to owning and driving a 2016 Civic.

At least, that’s what we’re led to believe. The limited edition…shoe…is a collaboration between Honda (maker of 3,000 pound vehicles that can drive places and are way pricier than pants), lifestyle-oriented digital media company Thrillist and menswear company JackThreads.

Yes, it’s called the HT3 Driving Shoe, and it premiered alongside the car that inspired it at a Thrillist-hosted Los Angeles shindig. We can’t confirm rumors that rioting broke out due to shoe anticipation.

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By on March 29, 2016

Christian Meunier, Image: Nissan

Nissan’s U.S. sales boss delivered some Glengarry Glen Ross-style “motivation” to its ad agencies in order to pump up the brand’s weak messaging via a new campaign.

Christian Meunier, who took control of Nissan’s U.S. sales and marketing in January, dressed down a roomful of agency reps a week into his new job, according to Automotive News (via Ad Age).

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By on March 29, 2016

2015 Volkswagen e-Golf

If you didn’t think an electric car could stall, Volkswagen has a Golf-sized dose of reality for you.

That, Jeep’s Compass/Patriot successor wants to woo south of the Equator, General Motors gets some good legal news, there’s money in them there charging stations, and Volvo gets a PR boost … after the break!

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  • Contributing Writers

  • Bark M., United States
  • Chris Tonn, United States
  • Bozi Tatarevic, United States
  • Vojta Dobes, Czech Republic

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