Category: Commercial Break

By on April 19, 2017

BMW CPO commercial Toyota Camry screenshot - Image: YouTube screenshot

Call them frenemies. BMW and Toyota are working together on a high-profile sports car project that will result in a long-awaited Supra successor and a replacement for the Z4. Two heads are better than one.

“The concept works, the platform can deliver and now we have two proud sets of engineers — one group German, one group Japanese — who are each fighting and arguing for the car they want,” BMW sales boss Ian Robertson said last year.

The fighting and arguing extends beyond the R&D facilities in Munich and Toyota City.

On a mission to exalt its 3 Series in a certified pre-owned commercial, BMW sought to make fun of a typically bland midsize sedan. 2001 Chevrolet Malibu? 2006 Kia Optima? 2017 Subaru Legacy?

No. BMW chose the most basic, beige, new Toyota Camry to make a point on behalf of a bright red pre-owned 3 Series.

Hardly the work of a BFF. Read More >

By on June 21, 2016

2016 Dacia Duster Commercial “Another one bites the dust.” Queen, 1980.
“Another one drives the Duster.” Dacia, 2016.

As the elites gaze at yet another Dacia Duster drive by, they adopt the 36-year-old words of Queen. Sort of.

“Another one drives the Duster,” Dacia’s latest ad repeatedly says.

“Relax, you can drive one too,” the commercial ends. And if you live in one of Dacia’s mostly European markets, you surely can. The Dacia is priced from only £9,495 in the United Kingdom, less than half the price of Nissan UK’s Rogue twin, the X-Trail. Read More >

By on February 20, 2013

Daewoo never had much of a presence in the United States, though I do see the occasional Nubira in the junkyard. That’s too bad, because Korean-market Daewoo ads of the 1970s and 1980s have some of the manliest/cheeziest voiceovers in car-advertising history. Let’s take a look at some examples of the genre. Read More >

By on September 10, 2012

A hot tip from a few friends in my generational cohort, the ones who don’t drive or have any interest in motoring. They all love this ad for the Dodge Dart and encouraged me to check it out.

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By on April 25, 2012

Here’s a quick example of Gen Y marketing done right, but this isn’t so much to do with the product.

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