It’s not just oil, water and other precious resources that we’re running out of here on planet earth. Apparently, we’re a little short on automotive nameplates too. If you believe the reports in industry trade pubs, we’ll eventually be overrun by obscure alphanumerics as the number of trademark-ready monikers gradually thins out. Scarcity isn’t the only factor behind it either. Frequently, nameplates get retired, and an all-new version of the previous car is re-introduced with another combination of numbers and letters – just like Nissan is planning to do with the Skyline after 56 years of production.
Members of the Playstation Generation that still care about cars (yes, we exist, we are legion and we are too saddled with debt to even think about buying a new car, thank you very much) revere the “Skyline” name like a person of faith reveres the Tetragrammaton. It is an ineffable, unknowable bit of four-wheeled technology that we were never privy to, and therefore, it’s reached iconic status among North American car enthusiasts, who were only exposed to the car via Gran Turismo or the Fast and Furious franchise.
Like most instances where the grass is greener on the other side, it turned out the grass was a little less lustrous and colorful once you got over the fence. Canada’s flexible importation laws meant that older Skyline GT-Rs have been flooding the nation’s streets for some time. Driven today, they aren’t terribly remarkable cars, neither particularly fast or involving. I found my friend’s Toyota Celica GT-FOUR (another piece of all-wheel drive turbocharged forbidden fruit, albeit one closer to a rally special than a Grand Tourer) to be a much more compelling way to spend $10,000 and inconvenience oneself with right-hand drive. The breathless Ray Hutton and Don Schroeder reports telex’d from Japan are not congruent with our current reality. I am sure that in the early 1990′s, this car was certainly something compared to the C4 ‘Vette, but there’s a reason why Nissan never sold them here.
The idea of paying between $60,000-$100,000 for a car with the interior from a B13 Sentra and the sex appeal of Meryl Streep in The French Lieutenant’s Woman is a recipe for commercial ruin. The 300ZX on the other hand, had the Z car heritage, as well as the rectum-puckering performance, plush interior and removable T-Tops demanded by mustachioed 1990′s sports car buyers. Besides, the Skyline name meant nothing to most consumers.
But it means something to me, and to most readers who got their licenses right around the time the Skyline ceased to exist as we knew it. The introduction of the V35 Skyline, aka our Infiniti G35, brought an end to the familiar Skyline formula, with its naturally aspirated and turbocharged straight-six engines and its rather anonymous salaryman packaging. The V6-powered V35 shared its underpinnings with the Z car – something true Skyline enthusiasts would regard as blasphemy.
The Skyline was originally a Prince product, and legend has it that when Nissan absorbed Prince in 1966, Prince’s products, Skyline included, were regarded as orphans. The Skyline’s racing pedigree was apparently considered both unremarkable and enough of a threat to the homegrown Fairlady Z that they were never imported to America. Within Nissan, the two cars were always regarded as distinct entities, with the Z being the sports car for Nissan. Only when the forces of industry economics were brought to bear on Nissan, in the form of Carlos Ghosn, did Nissan take advantage of any synergies between the two cars.
Now that Nissan is planning to sell the Infiniti brand in Japan, the assimilation is complete. The Skyline nameplate will die alongside the V36 Skyline/G sedan (no word on whether the current G Coupe will carry on the name), and the new Infiniti Q50 will carry that name in Japan as well.
The fatal blow to the Skyline nameplate was delivered when the R35 GT-R divorced itself from the Skyline range upon its 2009 introduction. Without the GT-R, the Skyline is just another anonymous commodity car in its home market, just as the Chevrolet Impala is a rather unremarkable car when the hot SS versions aren’t around. But the reality is that the conditions that helped foment the “golden age of Japanese sports cars” have been absent for a long time now, and we’re now feeling the hangover after years and years of non-stop good times. Combine that with the relentless pressure for greater profits derived via increasing economies of scale in a cutthroat global auto market, and the decision to axe the Skyline name in favor of promoting the “Infiniti Brand” and the Q50 shouldn’t surprise anyone. But it does leave me a little dewey-eyed.