Citroen C4 Cactus Ushers In A New Kind Of Low Cost Car
TTAC (well, mostly this writer) has been enthusiastic about low cost cars, which are sold in Europe and emerging markets as a kind of no-frills, back-to-basics type of motoring for people who might previously have been able to only afford a knackered used car or something with two wheels. But Citroen – whose parent company PSA has been conspicuously absent from this space – is about introduce a new kind of low-cost car: one that has more emphasis on style, and an even more intense focus on low cost of ownership.
The C4 Cactus, above, is based on the standard Citroen C4. But rather than attempting to compete with higher content C-Segment cars like the VW Golf, the new “C-Line” (of which the Cactus is part of) has been designed for the realities of motoring in urban areas and other less than ideal conditions. Those off-colored bumpy surfaces are actually rubber, and meant to prevent against door dings and scrapes, while the bumpers have what appear to be rubber surfaces as well. In cities like Paris, this is a huge deal – parking by touch is common, and cars get damaged as a result. The rubber surfaces aim to eliminate the need for pricey bodywork. Inside, the same ethos carries over, with stylish but hard-wearing surfaces and upholstery. Check out that gear selector too. Very simple, but very elegant. How French.
CUV critics, take note. The standard C4 has a regular ride height, but Europeans have become crossover crazy, and the raised ride height will pay dividends in traffic, allowing drivers a better perspective, while adding the requisite style quotient to compete with the Dacia Duster and more upscale rivals like the Rental Captur and Opel Mokka. Powertrains haven’t been announced, but there should be plenty of diesels.
With the Cactus, Citroen is hoping to create an automotive version of a “frugalista” product like Zara clothing – something with sufficient cachet that it can be considered cool, but at a price point that is attractive to mainstream buyers. Perhaps it will precipitate a swing away from the recent “premium” craze. Maybe not, but we can hope.
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- ToolGuy CXXVIII comments?!?
- ToolGuy I did truck things with my truck this past week, twenty-odd miles from home (farther than usual). Recall that the interior bed space of my (modified) truck is 98" x 74". On the ride home yesterday the bed carried a 20 foot extension ladder (10 feet long, flagged 14 inches past the rear bumper), two other ladders, a smallish air compressor, a largish shop vac, three large bins, some materials, some scrap, and a slew of tool cases/bags. It was pretty full, is what I'm saying.The range of the Cybertruck would have been just fine. Nothing I carried had any substantial weight to it, in truck terms. The frunk would have been extremely useful (lock the tool cases there, out of the way of the Bed Stuff, away from prying eyes and grasping fingers -- you say I can charge my cordless tools there? bonus). Stainless steel plus no paint is a plus.Apparently the Cybertruck bed will be 78" long (but over 96" with the tailgate folded down) and 60-65" wide. And then Tesla promises "100 cubic feet of exterior, lockable storage — including the under-bed, frunk and sail pillars." Underbed storage requires the bed to be clear of other stuff, but bottom line everything would have fit, especially when we consider the second row of seats (tools and some materials out of the weather).Some days I was hauling mostly air on one leg of the trip. There were several store runs involved, some for 8-foot stock. One day I bummed a ride in a Roush Mustang. Three separate times other drivers tried to run into my truck (stainless steel panels, yes please). The fuel savings would be large enough for me to notice and to care.TL;DR: This truck would work for me, as a truck. Sample size = 1.
- Art Vandelay Dodge should bring this back. They could sell it as the classic classic classic model
- Surferjoe Still have a 2013 RDX, naturally aspirated V6, just can't get behind a 4 banger turbo.Also gloriously absent, ESS, lane departure warnings, etc.
- ToolGuy Is it a genuine Top Hand? Oh, I forgot, I don't care. 🙂
I like this idea, and I think the styling is spot on. I highlighted my concerns with executing the rubber long-term above. Another thought is about the expansion/contraction in hot/cold which rubber does. Might make for some very rattl-y doors on bumpy roads. But I'd for sure drive a car that said CACTUS on the C-pillar and rear. I even like it in white/brown*. The wheels are awesome too. *Just like the C30 looked best in white/brown.
PSA has no problems designing exiting cars. What they need is volume. This C4 Cactus is one clever proposition, one that I would enjoy quite a lot.