Just when we thought that Chevrolet couldn’t do enough to alienate their coveted “millennials”, the press release for the Chevrolet Spark just provides further evidence that the brand is trying way too hard to the point where it’s embarassing.
A press release for the Spark touts the car’s various features that will appeal to young, urban buyers; its compact size, touchscreen infotainment system and safety systems geared towards urban driving. And then, at the very bottom, there’s this.
Never mind that the slang is incorrect (“dubs”, or “d’s” denote 20″ rims, not alloys) but the whole thing just sounds horribly contrived to the point of condescension. Nothing will turn buyers away faster than this sort of thing. Then again, based on GM’s utterly asinine attempts at trying to lure younger buyers (like hiring a 37 year old “poet” as a marketing consultant). What’s unfortunate is that the Spark is probably not a bad car, either. You don’t need to stoop this low. But it’s never going to be in a rap video. Please, stop this nonsense. We can tell you don’t get it.