Generation Why: Throw Some D's On That Spark!
Just when we thought that Chevrolet couldn’t do enough to alienate their coveted “millennials”, the press release for the Chevrolet Spark just provides further evidence that the brand is trying way too hard to the point where it’s embarassing.
A press release for the Spark touts the car’s various features that will appeal to young, urban buyers; its compact size, touchscreen infotainment system and safety systems geared towards urban driving. And then, at the very bottom, there’s this.
Hooking up the Spark with 15-inch dubs, making it the only vehicle in the segment to come standard with alloy wheels and increasing its performance and style street cred.
Never mind that the slang is incorrect (“dubs”, or “d’s” denote 20″ rims, not alloys) but the whole thing just sounds horribly contrived to the point of condescension. Nothing will turn buyers away faster than this sort of thing. Then again, based on GM’s utterly asinine attempts at trying to lure younger buyers ( like hiring a 37 year old “poet” as a marketing consultant). What’s unfortunate is that the Spark is probably not a bad car, either. You don’t need to stoop this low. But it’s never going to be in a rap video. Please, stop this nonsense. We can tell you don’t get it.
Thanks to Alex Nunez for the tip
I'm old fashioned, I know. But I like 15" wheels (or even 14" on a smaller car) on normal vehicles. And since I don't pretend I'm a Minimum Un-sprung Weight Track Warrior, I like them to be steel; because it's cheap and durable and alloys far too often look like ass or age poorly - not always, but too often...
"Hooking up the Spark with 15-inch dubs, making it the only vehicle in the segment to come standard with alloy wheels and increasing its performance and style street cred." I showed that b**ch my Spark, b**ch's love when you save gas, yo.
Price this thing at 10K and market it for its merits and it would sell. I've been checking their website for the EPA ratings on the Spark for a while and they haven't been released yet. Makes me think they aren't that great for the size of the car.
Given the small and narrow wheel wells, 15" fit almost as snugly as dubs would on a full sized car. Perhaps that's where the confusion begins...