Ford’s marketing for the Mach-E is getting truly bizarre. Rather than stick to the traditional method of buying up advertising space and bombarding consumers with commercials, the Blue Oval has been branching out by introducing automotive-themed fragrances. However, the gasoline-scented toilet water the company has cheekily named “Mach-Eau GT” and designed to remind customers of what they’ll be missing when they transition over to electric vehicles.
Introduced at England’s Goodwood Festival of Speed, the perfume carries notes of gasoline, rubber, and the pleasantly noxious off-gassing of interior adhesives that’s responsible for the new-car smell. But it’s exceptionally difficult to determine if this is a gag to highlight the olfactory superiority of electric vehicles or an earnest attempt to preserve the sensory experience of the traditional automobile. This is made worse by Ford’s Mach-E coming with synthetized exhaust notes designed to con the driver into thinking they’re driving something that’s burns gasoline. Are we fetishizing the past as we attempt to kill it or just mocking it?
Ford has been getting into trouble over “track-ready” Mustangs after a few customers formally accused the company of erroneous marketing in 2017. A class-action lawsuit was even filed in March of that year, stating that the Ford Mustang Shelby GT350 suffered from overheating problems that precluded it from being fully functional on a racetrack — specifically early examples of the car equipped with either the Technology Package or left in the base configuration.
Earlier this month, Federal Judge Federico A. Moreno certified statutory and common law fraud classes pertaining to the model in California, Florida, Illinois, New York, and Washington State. Additional approvals relating specifically to statutory fraud and/or implied warranty claims were made for Oregon, Missouri, Tennessee, and Texas.
Today’s Rare Ride is a one-of-one – a light gold metallic and roof-free speedster. Underneath its considerably revised bodywork is none other than a 2002 Ford Thunderbird, a car Rare Rides has covered previously.
This very special Chip Foose design won at least one award in its day, and now it’s for sale (though not in Florida as one might expect.) Let’s check it out.
Seeing the response to a Right Spec analysis to last week’s Wrangler, our fancy-pants Managing Ed rightly suggested we go ahead and examine the Bronco. Fresh off a couple of days wheeling it around the sagebrush of Texas, he was ready to declare the long-awaited Blue Oval bruiser lives up to all the hype.
But what the correct mix of options? What’s the Right Spec? Let’s crack open the configurator and find out.
A few weeks ago, Ford took the wraps off of a new, “right-sized” pickup for the 2022 model year called the Maverick. The truck is different. For one, it’s a unibody design with four doors and a bed that’s integrated into the cab, not separate. For another, it’s a hybrid — which, I dunno. That seemed kind of brave, for Ford. It seemed brave enough to me, at least, to inspire me to take a closer look at the little truck’s specs … and that’s when I noticed that the new Maverick isn’t that little after all.
In fact, at 199.7 inches long, the new “compact” Maverick is a full two inches longer than the 1992 Ford F-150 “full-size” half-ton pickup.
Few new-vehicle launches in recent years have generated as much hype or been as anticipated as that of the Ford Bronco.
Bronco has been a big story for us and our peers since last summer. We’ve ridden in one already, and now it was our turn to finally drive it. So I dutifully packed a bag and headed to the Texas Hill Country outside of Austin to see if the big Bronco would live up to the hype – and be a strong challenger to Jeep’s venerable Wrangler.
Ford returned the Mustang to its roots— an affordable, sporty-looking commuter based on a huge-selling economy car— for the 1974 model year when the Pinto-based Mustang II made its debut. While many now claim that the Mustang II has finally attained true respectability among American car freaks, I still see plenty of Mustang IIs en route to the cold steel jaws of The Crusher. Here’s a heavily-optioned ’78 Mustang II Ghia, complete with V8 engine and screaming orange Stirling cloth interior, found in a Denver self-service yard a couple of weeks ago.
Ford CEO Jim Farley was interviewed in a New York Times article apparently devoted to praising him and the company. It was reminiscent of those segments on Good Morning America where they have healthy cooking tips sponsored by the American Egg Board and — surprise, surprise — end up recommending people incorporate eggs into meals.
But it wasn’t entirely devoid of substance, either. While pretending that Farley had just taken the job and was somehow solely responsible for a gaggle of successful debuts planned ages before he took over, NYT did mange to convince him to open up about the future of the Maverick pickup and its potential family.
Ford’s latest addition has officially arrived, with the compact pickup showing off its surprise standard hybrid powertrain. While we knew there would be a hybrid motor, we weren’t anticipating it coming as default equipment — especially since it seemed important that the manufacturer keep it priced a healthy distance from the midsized Ranger.
However, the Maverick starts at $21,490, distancing itself from its bigger brother by a few grand and maintaining a healthy amount of financial space from the unibody Honda Ridgeline. We’re likewise dubious that Hyundai will be able to price the upcoming Santa Cruz low enough to match the Ford. Though we’re going to need to dig a little deeper before any serious assessments can be made as to whether or not that’s meaningful. It could turn out to be a complete dud, nullifying any value its price tag represents.
Ford has announced that it will be introducing a new pickup next week, effectively making this the pre-engagement ring of automotive commitments. Anticipated to be a compact truck priced to contend with tougher times, the model has fittingly been named the Maverick. The title harkens back to the 1970s and the 2-door coupe (later sedan) equipped with a lineup of “Thriftpower” motors that originally had the name emblazoned on the rear deck with a somewhat confusing cattle theme.
While designed in roughly the same spirit as the original, the modern Maverick is a different animal and unlikely to come with the optional Windsor V8 allotted to the coupe. We’ve been told it’s to be produced alongside the smaller Bronco Sport in Mexico and likely share a platform. That means powertrains will probably be limited to 1.5 or 2.0-liter Ecoboost motors with a maximum possible output of 245 horsepower.
Today’s Rare Ride will mark the third Jensen featured in this series. Both our prior Jensen examples were produced by the company in 1975, but for very different customers and at very different price points. The P66 seen here is one of just two prototypes ever produced, planned to launch an all-new line at Jensen. But what happened?
The Rare Rides series has touched on the Ford Escort a couple of times before, via the sporty EXP and extra sporty Mercury Tracer LTS. And we’re back with more Escort today! This one carries no sporting pretense whatsoever, and unlike the prior two actually wears an Escort badge.
It’s an early wagon with the seldom-selected Squire package.
Just this morning, our Slack discussion was about the truck’s sales potential. We came to the not-at-all surprising conclusion that yes, it will sell.
There are lots of pros to being the president of the United States. There are also many cons. To me, two of the biggest drawbacks would be the ever-present threat of assassination and having to give up driving forever.
Well, the current commander-in-chief is a car guy, and President Joe Biden reminded us of his automotive bona fides while giving Ford a nice PR boost. He did so by toolin’ around in a truck.
More specifically, the upcoming Ford F-150 Lightning.
In our last edition of Buy/Drive/Burn, we looked at some midsize V6 sedans of Japanese origin from 2007. In the comments most of you decided the Accord was worth a Buy, but complained that you’d rather spend $28,000 on a V6 Altima than the larger and nicer $28,000 V6 Maxima. Go figure.
Anyway, on to the American midsize sedan triumvirate of 2007!
Let’s say you’re in the market for a Ford Mustang. Let’s say you like to drive fast and like cars that handle well, so the venerable pony car is on your radar. Let’s also say that when you sit down at your laptop and start playing with the consumer website’s build and price feature and you see that a well-equipped GT quickly busts your budget, you trudge off to the fridge to drown your sorrows in adult beverages while you question every life decision you’ve ever made that left you in such a financial state that a V8 pony car is unattainable.
Well, you can cheer up, at least a little. The V8 experience is available to you for less money IF you can sacrifice the soundtrack and live with half the cylinders.
Ford debuted a new concept in Shanghai today, one that might hint at the vehicle that will be filling in for the Fusion (Mondeo in Europe) as the automaker continues removing all traces of the sedan from its lineup. While the Evos is intended to become the manufacturer’s default midsize for the Chinese market, it seems to possess many of the aspects promised on the long-awaited Fusion Active — the presumed successor of the venerable Fusion sedan.
Though the car itself resembles something closer to the Mach-E or perhaps a lowered version of the Chevrolet Blazer. The Evos’ general shape exists somewhere between a crossover and a traditional passenger car, much like the Subaru Outback the Fusion Active has been assumed to be targeting. But it’s not a perfect fit and Ford is keeping many of the details to itself, making it very clear that the concept will be the blueprint for future models and not necessarily a snapshot of something that’s production-ready.
We continue the Cheapest Of series today on Buy/Drive/Burn, and check out the least expensive full-size truck-based SUVs on sale in America in 2021. And we’ve been generous today and equipped each of them with four-wheel drive to avoid any usability concerns. Today’s trio is very close in price but diverges elsewhere. Let’s go.
Ford will be ignoring the typical two-week summer shutdown this year as a way to make up for production downtime caused by the semiconductor shortage. That’s undoubtedly going to complicate some vacation plans. But Blue Oval has already given loads of workers time off and has more downtime planned through April and now that the necessary factory maintenance can be accomplished while assembly lines are idled during supply chain issues, leaving employees to schedule any time off through their local union.
Ford squeezed an amazing amount of value out of the 1960 Falcon‘s chassis design, with everything from the 1964-1973 Mustang to the 1980 Granada rolling Falcon-style. The Falcon itself got replaced here by the Maverick starting in 1970 (with one year of overlap when both were available), but the Maverick still had the 1960 Falcon’s bones under its skin. Millions of Mavericks (and near-identical Mercury Comets) were sold here during the 1970-1977 period, and nearly all of these affordable commutemobiles got crushed decades ago. Still, I run across the occasional Maverick/ Comet during my junkyard journeys, and I found this optioned-up ’76 in a Denver-area yard last summer.
It’s been a year and a half or so since I first drove the current-gen Ford Escape down in Kentucky, before anyone heard the word, COVID, and I still don’t know what to make of it. That goes double for the hybrid.
I wasn’t enamored with its blob-like styling, but some of youse guys found it attractive, or at least acceptable. Certainly, Ford gets credit for taking a bit of risk in order to make the Escape stand out in the sea of anonymous compact crossovers.
I was running an errand earlier this week and spotted a Ford Bronco Sport street parked on Chicago’s famed State Street. Coincidentally, I had just tested one off-road a bit over a week prior.
The baby Bronco impressed me on our first drive, despite some flaws. And our own Adam Tonge has argued that the Escape-based Bronco Sport may spell the end of the line for the venerable crossover that lends it its platform.
Ford Motor Co. has reportedly issued a stop-sale on its electric vehicle home charging solution. The good news is that Mach-E buyers can use the included mobile charger to plug into any 120V outlet (or regular charging station) and still have the option to buy a third-party box that effectively does the same thing as the wall unit Ford has placed on a sales hiatus. But it’s not particularly heartening to learn that the automaker had to stop selling a $799 EV charging device that hasn’t been working properly when it only started manufacturing the Mach-E a few months ago.
Then again, traditional automakers haven’t had the best track record with EVs. The industry as a whole seems to be struggling with them and their peripheral equipment, likely due to the segment still being in its infancy. At least Ford seems to have learned how to roll with the punches.
And earlier today the Internets served up a random ad for a teal 10th-generation T-bird in fantastic condition. Seems like a perfect opportunity to add it to our coverage of the long-lived personal luxury nameplate.
Today’s B/D/B was suggested by commenter namesakeone, who posited that a couple of the cars featured in the worst halo cars article last week might make an interesting trio for this segment.
I needed to cover one more as a Rare Ride first, which is why we saw that Thunderbird yesterday. Requirement out of the way, it’s time to have our first multi-decade, Rare Rides-sourced Buy/Drive/Burn.
Today’s Rare Ride was a part of a very limited run of Thunderbirds that coincided with the release of the last Pierce Brosnan era Bond film, Die Another Day.
It’s a car so special it’s probably almost priceless, and should be stored in a heated garage next to a Plymouth Prowler and/or Chevy SSR.
Today’s Rare Ride was sort of off the radar as a present day vehicular category until your author was presented with one in an ad. It’s the sort of luxurious conversion van people bought to take their grandkids on vacation in the Nineties and early 2000s, but updated for today.
Presenting the Ford Transit Explorer Conversion. It’s quite large.
Ford has released the new Police Responder version of its ever-popular F-150 pickup. Intended for government use and timed ahead of the spring bid, the automaker is clearly hoping it’s something law enforcement will be interested in since it should be an ideal pick for rural police departments, government agencies concerned with wildlife/nature, and border control operations.
The manufacturer already sells the F-150 SSV (special service vehicle), making the Police Responder sort of a deluxe version. It comes with upgraded skid plates, Goodyear Wrangler Enforcer all-terrain tires, an electronic rear differential (found in the FX4 Off-Road bundle), and a new torque-on-demand transfer case that automatically swaps between rear- and four-wheel drive depending upon terrain. It also comes standard with the 3.5-liter EcoBoost V6’s 400 horsepower and 500 lb-ft of torque, 10-speed automatic, and a higher top speed, which Ford says makes the Responder pickup “pursuit rated.” But it’s a term we’ve grown skeptical of ever since the automaker applied it to the Police Responder Hybrid Sedan and F-Series Police Responder from the 2018 model year.
We’ve been on a cheapskate (or value, if you prefer) kick lately at Buy/Drive/Burn. We’ve covered the cheapest new sedans and trucks on sale in America for 2021, and today we tackle everyone’s favorite type of vehicle: vans. But these three aren’t just any plain cargo vans, they’re passenger vans you can use to haul around your whole family.
On Wednesday, Ford CEO Jim Farley told attendees of the Wolfe Research Auto Conference that the United States needs to start building batteries for the industry’s planned deluge of electric vehicles now that semiconductor shortages have revealed the dangers of needing to source essential components from the other side of the planet.
Farley is likely correct in stating that America really should be able to supply itself, and not just in regard to semiconductor chips. Pandemic-related lockdowns crippled countless industries by upsetting the balance of supply lines. Halfway through 2020, farmers were dumping millions of gallons of milk per day and plowing up fields of eatable vegetables as restaurants were shutdown; factories were idled as part shortages became commonplace; cleaning supplies and disinfectants became impossible to find.
But it’s hard to translate that into sympathy for Ford because, while all of the above was happening, the automaker’s leadership was saying that there was no good reason to manufacture its own batteries.
We closed out last week with a Buy/Drive/Burn entry that covered the three cheapest sedans available in America this year. Nearly all of you decided you’d buy the most expensive of the three, the Hyundai Accent.
Today’s trio are the least expensive trucks on sale today with plain paint, two driven wheels, and steelies. Think you’ll select the most expensive truck of today’s trio for the Buy? Let’s find out.
It’s 10 p.m. Do you know where your Ford with Takata airbags is?
Ford needs to recall just 45 Takata airbags from 2004-2006 Rangers, but it lost track of which trucks have them. So it’s recalled just over 153,000 old Rangers instead, hoping that casting such a wide net will allow the company to find and replace the faulty airbags.
I’ve been waiting to get my grubby mitts on the steering wheel of the Ford Mustang Mach-E for over a year now.
I spent a good chunk of a weekend learning all about it before the 2019 Los Angeles Auto Show. And I was all set to trek to Detroit to drive it last fall. But, well, COVID travel restrictions forced me to keep my FIB (if you know, you know) self out of Michigan. So we sent friend of the site Chad, since he was unencumbered by such things.
Finally, a scant few months later, the electric Mustang (yeah, I know. It’s on a different platform and I’m on record as not liking the use of the Mustang moniker) graced my garage.
While Americans were busy scratching their heads over how to manage a Very Covid Christmas, Ford was producing the final examples of the Mustang Bullitt. Modeled after the Mustang GT driven by Lt. Frank Bullitt (Steve McQueen) in the 1968 American action thriller that shares the lead character’s last name, the Bullitt tends to hit the market whenever Ford feels the itch.
For its third incarnation, the automaker decided the 2019-2020 model years were enough and had previously hinted that the model would be supplanted by an updated Mach 1. That unit has since been confirmed for 2021, taking the best components in the Mustang lineup to build a solid performer that’s economical to produce. But it didn’t leave any room for the Bullitt, with Mustang spokesperson Berj Alexanian confirming to Ford Authority that the final batch left Flat Rock Assembly right around the time we published our last review on the throwback coupe.
On Monday, Ford and Google jointly announced a strategic, six-year partnership to accelerate the automaker’s connected vehicle and data service programs. Framed as part of Ford’s natural evolution into an information focused mobility firm, the release was loaded with corporate buzz phrases that we had to clean up. But the gist is that Ford would like to leverage Google Cloud for its products, meaning all future Ford models will be running Android operating systems starting in 2023.
This clears a pathway for improved integration from Google Assistant, Maps, Play, or any third-party applications catering to the incredibly popular OS. Unfortunately, it also highlights how gaga automakers are getting about data for the umpteenth time.
Late last year we reported that thanks to the coronavirus and its impact on suppliers, Ford Bronco production would be delayed, saying “customers will receive a delivery window in May 2021. First customer deliveries will now begin in summer 2021 instead of spring 2021.”
I’d like to think the term wouldn’t need an explanation at this point, but for the sake of those just tuning in from parts of the country where vegan eateries outnumber personal automobiles, I’d like to offer a definition. A “brodozer” is a pejorative reference to a full-sized pickup truck, modified typically by the owner (either with traditional wrenches or the good old VISA wrench) with larger wheels and more ground clearance – among other mods.
Generally, one never sees a brodozer using that additional ground clearance for anything other than clearing curbs, but it’s nice to know that the ability to negotiate deeply rutted backwoods trails is there. The other advantage to the ground clearance is the gatekeeping function – old people without significant flexibility will struggle to ascend into the cab – making the brodozer the exclusive province of the young.
All brands of full-size trucks have been built into brodozers, but in my experience, the Blue Oval dominates the breed. Naturally, Dearborn has responded – first, with the F-150-based Raptor, and now with this 2020 Ford F-350 Tremor. It’s lifted, it’s huge, and it’s packing plenty of power. It’s a brodozer with a monthly payment.