QOTD: How to Succeed in China?

Tim Healey
by Tim Healey

Ford is scaling back in China. Yet, at the same time, General Motors' Buick brand survived the brand purges in 2008-2009 in part because of its success in China.

So, what is the best way for non-Chinese makes to succeed in that market?

The question is pretty self-explanatory and I don't really need much more preamble. Go ahead and speak your mind. Respectfully, of course.

Sound off below.

[Image: humphery/Shutterstock.com]

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Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

More by Tim Healey

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11 of 37 comments
  • Wolfwagen Wolfwagen on May 18, 2023

    In the words of WOPR "The only way to win is not to play"

  • Mike Beranek Mike Beranek on May 18, 2023

    Really, it's the Chinese people who are "scaling back" China itself. They're about to experience a demographic collapse the likes of which the world has never seen.

    Ford, and the other US automakers, should focus on India instead.

    • See 6 previous
    • Jeff S Jeff S on May 18, 2023

      Agree China is less Communist and more of a Fascist dictatorship. Russia is definitely a dictatorship as well. I hope the US doesn't follow in that path as well but one of our leading candidates for President says he would like to be President for life and that the Constitution should be suspended. I doubt he is joking.

  • Dukeisduke Dukeisduke on May 18, 2023

    How to Succeed in China? Be a Chinese company, duh.

  • Cprescott Cprescott on May 18, 2023

    Build ugly vehicles with weird names and have them have a propensity to catch fire!