The 2024 Ford Mustang Reaches Almost $80,000 All-In

Chris Teague
by Chris Teague

The Ford Mustang has long been considered a major performance bargain, but there have long been halo models with considerably higher price tags. That will continue to be the case in 2024, as Motor1 noticed that Ford’s new Mustang configurator shows prices ranging from mild to wild, as per tradition.

Mustang hopefuls can get behind the wheel of a base four-cylinder EcoBoost Fastback for $30,920 before destination, taxes, or options. The EcoBoost Premium starts at $36,445. Stepping up to the V8-powered Mustang GT pushes the prices to $41,495, while the GT Premium costs $46,015. Ford charges a $1,595 destination charge on top of those prices. 

At the top of the lineup, the Dark Horse starts at $59,270, and adding the Premium package drives the price to $61,865. With a few options, it’s easy to push the Dark Horse’s price tag close to $80,000, but that’s checking every single box. Ford notes limited availability for the two Dark Horse models, but we don’t know how limited it will really be. 

The previous-generation Mustang’s price tag climbed deep in the $70,000 range for the range-topping Shelby model, but that money bought a supercharged V8 and a host of performance goodies. While not that rowdy, the Dark Horse is an impressive car with a massaged V8 producing 500 horsepower. 

[Image: Ford]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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5 of 27 comments
  • Cprescott Cprescott on Mar 29, 2023

    I remember when Fords were affordable.

  • Lou_BC Lou_BC on Mar 29, 2023

    Chevy is killing the Camaro and the Challenger is on it's way out. Ford will have this market to themselves.

    • SCE to AUX SCE to AUX on Mar 30, 2023

      It's not much of a market anymore. Mustang sales have dropped almost 2/3 in 7 years:

      2015 = 122,349

      2016 = 105,932

      2017 = 81,866

      2018 = 75,842

      2019 = 72,489

      2020 = 61,090

      2021 = 52,414

      2022 = 44,332

  • Golden2husky Golden2husky on Mar 30, 2023

    You'd be way better off in a base Vette for that money.

  • Spectator Spectator on Mar 31, 2023

    Mustang at M4 money is a tough sell (and I owned an S550). That said, I like the GT mostly loaded in the high 50s over the M2.