DetN Lopez: WDAGD (What Did Al Gore Drive?)
Do We Encourage Dangerous Driving By Watching It?
OK, so Streetfire.net pulled the suburban sreet racing 'Vette video from their site, to which this post was originally linked. Fair enough. Commendable, really– if you adhere to the school of thought that presenting dangerous criminal activities to the general public may not be the best possible use of bandwidth. Rest assured I see the other side of this: first amendment and all that. Besides, there are plenty of illegal automobiling videos on Streetfire and YouTube. Do we really expect them to police every one?
Ticket Camera Flack Infiltrates Orlando Tribune
Infiniti Hybrid: "We Need to Make Some Adjustments Before 2010"
NYT Op Ed: Offshore Oil Drilling [is] for Dummies
"That's Right, I Said It. Ford Motor Co. Will Be the Quality Leader"
The Venza, in Toyota's Words
GM Hearts the Olympics (and All Its Commercial Possibilities)
The Olympics kicked off Friday in Beijing, with a bright beige, smog-filled sky, intense pyrotechnics, and some incredibly impressive artistic performances by the Chinese. I missed nearly all of it due to preparation for my upcoming Iraq deployment, so I ran into my apartment, threw my flight gear into the corner and flipped on the TV to grab what was left of the Opening Ceremonies, Instead, I watched a tribute to the GM brand in rabbit-eared-fuzzy glory. Brandi Carlile belted out "The Story" as the redundant seemingly endless range of GM vehicles paraded across the screen. I got choked up, not because of the truly good GM products they displayed (CTS, Enclave, Camaro), but because the Volt concept was shown, still with a debut date of 2010. As the tag line, "Something Shiny, Blue, and Beautiful" flashed across the screen under the GM logo, I wondered if GM still thinks a well-done commercial tugging our heartstrings and a vehicle powered by hope and pixie dust will actually restore faith destroyed by three decades of lousy products and service. Then immediately after, a local ad proclaiming $10k off new Suburbans blared out, blasting the Velcro patches off my flight suit. My sense of reality was restored. GM, you can do it. I've seen glimpses of it. I've driven it. But don't think you can erase all the bad times with sentimentality and soft-focus screen shots. Make it happen in cold, harsh daylight reality. But thanks anyways for supporting our Olympic athletes.
NYT: Let's Send Our Unwanted SUVs to Russia!
USA Today: Another MPD Chrysler Hybrid SUV Review
WSJ on Hyundai Genesis: "it Could Be Mistaken for a Lexus GS460"
"Is Anyone Dumber Than a GM Executive?"
Automotive News Letter Tells The Tale of Motown Myopia
"If We Have a Sense of Humor, I Expect Them to Have One as Well"
As a Jew with a pretty solid claim on owning a functional sense of humor, I have to say that Hadar Goldman, co-owner of the Zarmon Goldman advertising agency in Tel Aviv, is being disingenuous. His company's ad, depicting a wild-eyed Arab sheik wailing on a Nissan Tilda for its [theoretical] effect on his bank balance, is over-the-top, over-the-line and not-so-funny. What if an Arabian agency created an ad that portrayed Jews as money-grubbing shysters? "It's a humorous campaign that was loved by both the Jewish and Arab worlds," Nissan spinmeister Daniella Ribenbach told The Jerusalem Post. Uh, we'd like to see some data on that Danny. Meanwhile, "It's my opinion that Nissan made a huge error by igniting these [racist] instincts," official Hani al-Wafa told Saudi Arabian TV. "In order for Nissan to keep its interests in the region, it must apologize." And so it will.
GM's Million Mile Miracle Marketing Mishegos
Ford Press Release Roundup
News Flash: Camaro RS Tail Lights Will Have a Darker Appearance!
DetN Burgess: Aspen HEMI Hybrid "Is a Fine SUV." Or Not.
Nissan Borats the Cumquat. Is Nice? No.
Suppose you are British, work for an ad agency, and your client wants you to promote an inoffensive but generic soft-ute with a vegetably name, so that it (the Nissan Qashqai) seems interesting, even sexy. Why, you'd go for Viral Marketing, as one does, and maybe even poke some cheap fun at eastern Europeans, just like Borat did! This YouTube video is but one of several "quirky" attempts to make the car that Clarkson calls the Cumquat seem both competent (look how it scales walls!) and non-generic. Does it work? Maybe– the idea of a Polish Harry Houdini works better than it sounds. Does it hurt feelings? Probably. Note to Nissan: when your uncle tries to pull off some Polish jokes after three martoonies, you grin and bear it, because you love him. And SB Cohen is OK because he employs subversive humor to show the darker side of frat boys and antisemitic cowboys. But when a company portrays Poles as dumb hicks in an attempt to push more product, it's plain evil.
What Should We Call TTAC's Ten Best Award?
Midnight Club LA Videogame Festooned With Ads
I like in-game advertising about as much as I like dealer-pimping license plate holders and badges. In the same way I'm happy to advertise my car dealer if he's wiling to fork over some cash for my personal automotive real estate, I'm all for in-game ads if the electronic entertainment's free, or at least heavily discounted. But no. While Grand Theft Auto keeps it real (by keeping product placements unreal), Midnight Club LA reveals that Rockstar is a complete whore, ready to sell my eyeballs to corporate America and charge me full whack for the privilege. OK, the extra money [allegedly] helps the game's designers make a better product. And I don't have to buy Midnight Club LA if I don't want to. Yada X 3. But I'm pissed that I can't prise the ads from the videogame or swap it out for a revenue neutral version. And I figured you might want a heads-up that DUB, TIS Modular (Wheels), Pizza Hut, Zaxby's (more fast food), The Coffee Bean, Pioneer, Quiksilver and BVLGARI are all supporting Rockstar's unconscionable advocacy of anti-social behavior. And that's just in this clip. And yes, that last bit was a head fake. It's all in good fun! Until someone puts an e-eye out.
Ford Falls 14.7%
GM's ADD is A Gas
CNBC is "Saving GM"
"I'm Going to Miss the Hummer in the Same Way I'll Miss Dick Cheney"
J.D. Power Survey Shows Women Like Small Crossovers. Well, DUH!
Autoblog Reposts Tata Blog Without TTAC Diss, TTAC Pulls Tesla Death Watch Post
Autoblog Calls TTAC "Flame Throwers"
Vanity Fair Targets Gay Car Enthusiasts
You're Not Wrong Paul Mack; You're Just An Asshole
Bailout Watch 7: Will Ford Bailout Go Up In a Flash of Genius?
Ignorance is a bankable commodity. When Bear Stearns stepped-up to the federal begging bowl, the average U.S. taxpayer had no idea who the Hell they were, why they needed money, and whether or not they should get it. Still doesn't. But if/when Ford eventually asks Uncle Sam to open your purse, it may not have what you'd call a winning plot line. Ford's good will with the public has often gone up in smoke (Pinto) or rolled over and died (Explorer). There's another PR debacle looming over the horizon: Flash of Genius. The movie paints a bleak moral picture of the artist once known as the inventor of the working class hero-mobile. We'll be sure to explore whether or not it's accurate in future posts. Meanwhile, make no mistake: it doesn't matter. Except that it does. And will. [thanks to katiepuckrick for the tip]
GM CPO "Ambush" Ad's Casting Call
GM "Ambushes" Private Sellers To Hype CPO
NYT Op Ed All Kinds of Confused by Pickens' Gas Price Plan
Chevy Shifts Ad Priorities
It's Official: Toyota is #1
Ford's Cheerleaders Warming-Up for the Big Defeat
"Every Time Sen. John McCain Flip-flops on Automotive Industry Issues, He Lands on the Wrong Square"
Avenger Achieves Epic Fail In MT Comparo
Shock! Clarkson Hearts the 1mhp Nissan GT-R
I watched a video biography of Robert Duval this weekend. And then I caught the western flick Open Range, in which Bobby shares screen time with Kevin Costner. The great thing about Duval is that he always seems to be paying attention, Hell, thinking, whenever Kevin does his laconic integrity dialogue thing (i.e. speaks his lines). Nobody does listening better than Duval– even if he's probably thinking about shagging some young production assistant. Certainly not Top Gear's James May or Richard Hammond. (I mean pretending to think, not getting shagged by Robert Duval). As JC pontificates in front of hundreds of adoring fans, it's like Hammond and May are standing in front of the school principal, waiting for him to shut up so they can say something clever to get into even more trouble, Instead, anything they say can and will be used against them to make Clarkson seem even more bombastic than he already is– and that's saying something. Still, you've got to give The Great One and his production team credit. They really are… …. …. something else. As is, of course, the GT-R.
5 Reasons Why We Hate Top 10 Car Lists
Volt Birth Watch 67: NYT Says The Volt is IT
Sneak Preview of TTAC Jag XF Video Review
TTAC's Best and Brightest have spoken. They demand independent, truthful and snarky video content– in addition to the excellent prose they already enjoy. Being the Road Test Editor, I have listened,and heeded. Last month, while testing a Jaguar XF, I decided to record my roadtrip in the Jaguar to Shiprock, New Mexico with the 1.3 megapixel video camera on my cellphone, for my own sake. Most of the narration was done by Andrew Cleary, a Welsh-educated Canadian who will be moving to Syria. I have since spliced the clips together, in a small, and extremely low-budget preview of a semi-professional Jaguar XF Supercharged video shoot we wrapped last Sunday. Myself, and two of my Captain cohorts– one with a degree in film making, the other cast as an extra in the Transformer's movie (look closely, and you will see my crew onboard the AWACS, those were real Capt Mike's!). We spent an entire afternoon shooting scenes and even a car chase involving a Mustang GT around Lake Stanley Draper. So please enjoy this teaser while we get our very first TTAC Video Review together.
Car Advertisers Hang-up The Greenwashing (As If)
TTAC's Best and Brightest Profiled
Autoblog Has No Sense of Humor
Later today, we'll share the results of TTAC's readers' poll. It proves beyond a shadow of a doubt that you really are the autoblogosphere's Best and Brightest. One of the gems unearthed by this opt-in poll (yeah, I know) is that our hard-core surfs Autoblog and Jalopnik on a regular basis. This [non] revelation inspires us to continue following branding guru Al Reis advice: if you're not the market leader, define your brand against the other guys. Now no one can accuse Jalopnik of not having a sense of humor (or an anti-flaming policy). But Autoblog has just crossed into new dimensions of unfunny with this video. I mean, there I was thinking, fair enough, poke a little fun at the Ford Flex. Why not? And as I watched… nothing. Save some elliptical crack about Ford Thunderbird technology and the old FoMoCo logo at the end, this clip could have from come The Blue Oval Boys themselves. Lapdoggery never looked so… bland. Anyway, TTAC video will be coming to a screen near you soon. Expect the unexpected.
$3,200,000,000,000 for an Oil-Free Future
Well, you can't accuse either side of the political spectrum of hanging around while gas prices have opened-up the debate on America's energy policy, or lack thereof. While President Bush has removed the executive order against off-shore drilling (over to you congress), former Vice President Al Gore has asked Americans to help foot the bill for a ten-year, three trillion dollar "moon shot" effort to switch to "clean" electricity from solar, wind and geothermal power. While this is an extremely inconvenient solution for coal mining states that leaves pro-nuclear partisans in the cold, I mention Al's plan here because it's implicit that the transition would enable a nation of plug-in hybrids or pure EVs. Hey, what about hydrogen? Big Al made no mention of water vaporware. But The Boston Herald reports that a group of scientists have priced-out a U.S. switch to hydrogen-powered vehicles at $200b. No mention was made of the energy source for the fuel, but apparently the the Committee on Assessment of Resource Needs for Fuel Cell and Hydrogen Technologies have bigger fish to fry (deep freeze?). "The cost of platinum is approximately 57 percent of the fuel-cell stack costs and represents the greatest challenge to further cost reductions," the study said. "Future platinum supply is a critical issue in forward projections of fuel-cell costs." If it's not one thing, it's another.
Ask The Best And Brightest: Should GM Cut Motorsports?
New Ford Flex Almost as Slippery as Edmunds. But Not Quite.
You know it's a slow news day when a Ford press release touts a wheeled-brick's aerodynamics and the story (such as it is) is picked up by a blog. Granted, we've just done juts that. And Ford needs every little bit of help it can spin to launch their 2.25 ton, 6.5 foot wide Taurus X derivative— especially in this dismal economic climate. " Boxy is the New Swoopy" gushes Edmunds. Our pals quote Ford's press release liberally, "revealing" how squaring the Fairlane's roof and bumper (among other equally subtle changes) gives the Flex a 0.02 aerodynamic edge (so to speak) over the Toyota Highlander and GMC Acadia. FoMoCo claims a one mpg advantage over the competition. Fueleconomy.gov has the Flex FWD pegged at 17/24. As well as the 2009 Acadia FWD with its new DI 3.6L V6. Oops. Nowhere in Edmunds/Ford gusher is the Flex's pesky frontal area number. Nor is mention made of the 500lbs. weight gain over the Freestyle, or the Freestyle's EPA 18/25 rating (2008 corrected #'s). We expect selective stats from Ford. But Edmunds? Yeah, OK, Edmunds too.
Lutz: "We're Targeting Everything to Be High Volume"
USA Today: Lincoln MKS' "Just OK"
Autoweek's "Top 5 Fuel-Efficient Cars You Actually Want to Drive"
NYT: "Bankruptcy is Not Unthinkable for Detroit's Former King"
LA Times Kills Auto Section (Forced Relocation for Dan Neil)
BMW Launches 7-Series Film, Oscar on Notice
BMW International has posted a film, photo montage and downloadable soundtrack for its new 7-Series sedan. Yes, it's "The Dawn of a New Era." In watching the film and slideshow with its urbane classical soundtrack, I find myself crying. Whether it's tears of joy at this new marvelous vehicle or sadness at the human race, I cannot say. It might just be embarrassment that I care at all. Nevertheless, BMW calls the new 7er "A completely new interpretation on style, luxury, and driving dynamics." I suppose that when discussing a range-topping sedan, they might as well use-range topping ridiculous claims. Most importantly, from the films, it looks like the 7-Series looks far better in motion than it did in most of the still photos released last week (putting it in the context of lavish landscapes and palatial homes doesn't hurt either). Your thoughts?
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