Chevy Shifts Ad Priorities
When Rick Wagoner told us GM would be making "significant reductions in promotional and event budgets," you could well have taken his vow as a shift in GM's priorities towards building solid products. Yes and no. Automotive News [sub] reports that GM will cut Chevrolet's marketing budget. BUT The General's American Revolutionaries will still spend a fortune, albeit with a new emphasis. "We've spent a lot of money this year promoting cars versus trucks, more than we have in a long time, and we're going to continue to do that," assures Chevy brand VP Ed Peper. To that end, Chevy will be leading the General's charge into new media advertising. "We actually think it's a very good idea," Peper commits. "And when budgets do tighten up, it's something we'll have to take an even harder look at," he de-commits. Snarks aside, Chevrolet already spends a larger portion of its ad dollars online than any other GM brand. Look for a Volt ad on TTAC in the near future. Say… 2010.
More by Edward Niedermeyer
Comments
Join the conversation
They can cut back on truck advertising. Much of that will be published over in the Legal Notices section, under the heading "Public Auctions for Bankruptcy Trustees."
On a side note, thank you for removing the text link pop up ads in articles (which usually featured Chevy). Please, don't bring them back.
It's questionable to cut promotional budgets in a period of recession - the balance is usually to cut development not reduce methods of getting rid of vehicles on the lot.
The chick in that picture has a waist the same size as the dog's.