"That's Right, I Said It. Ford Motor Co. Will Be the Quality Leader"
Henry Ford said "You can't build a reputation on what you are going to do." Someone forgot to tell Bennie Fowler, Ford's group vice president of global quality. The Detroit News reports that Fowler stepped up to the microphone in front of his peers and started playing the dozens with the quality king. "In a direct challenge to Toyota… Fowler told industry leaders at the Center for Automotive Research's annual Management Briefing Seminars that new European- designed compacts and subcompacts such as the Fiesta and Focus will roll off the line with an average of 800 things gone wrong per 1,000 vehicles." If Fowler can meet that ambitious target, it would place Ford's quality above Toyota's– at least in this metric. Yes, well, apparently The Blue Oval Boyz are headed for one of those fist-pumping moments. "This time, we're playing for all the marbles — and we aim to win." Note to Bennie: must follow Crazy Henry's dictates. Such as, "Quality means doing it right when no one is looking."