The Venza, in Toyota's Words

Frank Williams
by Frank Williams
the venza in toyota s words

Press releases aren't supposed to be funny, but occasionally, one comes out that you can't help but laugh at, either for the product it's promoting, the way it attempts to make it sound unique, or both. Case in point: Toyota's release describing the "Design Ins and Outs of the 2009 Toyota Venza." Having seen pictures of this bastard child of a Camry and an Aztek, I think it would be better described as the "Design Do's and Don'ts," with emphasis on the don'ts. They struggle to find a way to describe it, settling on "not an SUV, not a wagon, not a coupe and not a sedan." So what the Hell is it? They say it "incorporates SUV utility and roominess, while maintaining passenger car essentials, such as ease of ingress/egress, performance, a lower, sleek

side profile with aerodynamic lines." Uh… doesn't that pretty much describe a station wagon? Anyway, the design incorporates "Toyota's design philosophy, ‘Vibrant Clarity'" (which sounds like a Honda FCX with a tire out of balance) to produce "look-at-me" styling. Inside, it has a "floating…60/60 center dashboard" that makes spatially-challenged drivers and passengers "feel as if 60 percent of the space is in their personal zone." There's more, but I'll let you read it for yourself.

Click here for PDF of press release.

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2 of 39 comments
  • Dave M. Dave M. on Aug 12, 2008

    I love wagons. Especially sport wagons. Sadly, the last decent affordable sport wagons (Mazda6, Legacy GT) were much unloved by people who actually paid for cars. This car (?) has been growing on me since I first saw the mock-up 5 months ago. If they keep the weight down and make a 4 cyl or hybrid available for a reasonable price, it'll be a hit.

  • Accs Accs on Aug 27, 2008

    Hmmm Have people figured out.. what this vehicle is made from?? CAMRY! CAMRY gave birth to: The Highlander The Avalon The ES The RX And now the Venza. That is.. 6 vehicles all of them are built with a car frame! Doesnt matter worth a damn, what the company's PR line is. It is, what it is. A glorified WAGON! Now me... This is a poor time to have this vehicle on the showroom. They are getting to be like the domestics in this reguard... OVERLAPPING VEHICLES! Ya got the RAV 4 who should have stayed compact. Ya got the Highlander that gained a few inches and now is as big as the 4Runner. Ya got the FJ, that is the Bronco reborn for Toyota. On the frame of the 4Runner. Ya got the 4Runner that is competition against the Exploder.. and is within inches of the Sequia. YA got the Seqouia that is as big as any dumb bastard ever thinks they need Few people can see the difference in construction as I point out so easily.. between the vehicles.. And to have this Venza slip in between... what and where?? To steal sales from the other for..? Bad move.. Bad Move. They got gaping holes, and faaar too much on one side. What ever happened to tacking on a nice rear hatch, keeping the weight down to 2800-3300lbs.. and dumpin the awd unit. Poor choice Toyota.. Poor choice!

  • Bullnuke Well, production cuts may be due to transport-to-market issues. The MV Fremantle Highway is in a Rotterdam shipyard undergoing repairs from the last shipment of VW products (along with BMW and others) and to adequately fireproof it. The word in the shipping community is that insurance necessary for ships moving EVs is under serious review.
  • Frank Wait until the gov't subsidies end, you aint seen nothing yet. Ive been "on the floor" when they pulled them for fuel efficient vehicles back during/after the recession and the sales of those cars stopped dead in their tracks
  • Vulpine The issue is really stupidly simple; both names can be taken the wrong way by those who enjoy abusing language. Implying a certain piece of anatomy is a sign of juvenile idiocy which is what triggered the original name-change. The problem was not caused by the company but rather by those who continuously ridiculed the original name for the purpose of VERY low-brow humor.
  • Sgeffe There's someone around where I live who has a recent WRX-STi, but the few times I've been behind this guy, he's always driving right at the underposted arbitrary numbers that some politician pulled out of their backside and slapped on a sign! With no gendarmes or schoolkids present! Haven't been behind this driver on the freeway, but my guess is that he does the left lane police thing with the best of 'em!What's the point of buying such a vehicle if you're never going to exceed a speed limit? (And I've pondered that whilst in line in the left lane at 63mph behind a couple of Accord V6s, as well as an AMG E-Klasse!)
  • Mebgardner I'm not the market for a malleable Tuner / Track model, so I dont know: If you are considering a purchase of one of these, do you consider the Insurance Cost Of Ownership aspect? Or just screw it, I'm gonna buy it no matter.The WRX is at the top of the Insurance Cost pole for tuner models, is why I ask.