Lotus Adds Lightness… To The Toyota Venza?

Edward Niedermeyer
by Edward Niedermeyer

In a study for the International Council on Clean Transportation [ full study in PDF format here], Lotus Engineering sought to prove that major reductions in the mass and fuel consumption of mass-market vehicles would be possible by 2020 through the use of new materials and architectures. Starting with a Toyota Venza crossover, Lotus was able to show that a 38 percent reduction in vehicle mass (not counting the powertrain, 33 percent reduction including powertrain) will be possible with a mere three percent increase in component costs. Based on DOE estimates, that means the Venza’s efficiency could be improved by 23 percent solely through changes in materials and design, with future powertrain efficiency gains adding cumulative benefits.

The study also considered a 2017 model-year concept, and found that a similar program of weight-saving could reduce vehicle mass by 21 percent (excluding powertrain) and actually reduce costs by two percent. Weight and cost reductions are summarized below.

The moral of the story? Reducing the weight of new vehicles remains an effective option for improving efficiency without huge cost increases. Lotus may have picked an easy target for weight reduction in the 5,000+ pound, five-passenger Venza, but it’s still an effective demonstration of Colin Chapman’s principles.



Edward Niedermeyer
Edward Niedermeyer

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  • Littlehulkster Littlehulkster on Apr 27, 2010

    Subaru beat everyone else to the punch with this, using smart manufacturing and new technologies to make the 05-09 Legacy a remarkably lightweight car (3200 with AWD, which is only a few hundred above the original Impreza) while still being the most refined, safest and best built car they've ever made. Then, in typical Subaru fashion, they totally undid it for the 2010 model and made it another bloated family sedan in a fatsuit. Bizarre engineering decisions. It's what makes a Subaru, a Subaru.

  • Retro1949 Retro1949 on Apr 27, 2010

    Just a point to clear up an error in the article. The Venza’s weight starts at 3760 lbs. Even with the V6 AWD, it’s just a tad over 4000 lbs. Heavy, yes, but not “5,000 +” lbs.

  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
  • ToolGuy Ford is good at drifting all right... 😉
  • Dave Holzman A design award for the Prius?!!! Yes, the Prius is a great looking car, but the visibility is terrible from what I've read, notably Consumer Reports. Bad visibility is a dangerous, and very annoying design flaw.
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