Category: France

By on September 18, 2017

Citroen DS, Image: Wikimedia Commons

For some, including TTAC’s in-house Francophile, Chris Tonn, the wait is simply unbearable. PSA Group, maker of Citroën, Peugeot and DS cars, plans to re-enter a market it hasn’t done business in since the last Peugeot left a U.S. dealer in 1991.

It’s a slow and steady comeback for the French automaker. Steamlined, flush with products, and no longer the fiscal basket case it was earlier in the decade, PSA plans to conquer untapped and underperforming markets, including the United States. The American arrival comes by way of an extremely cautious 10-year plan. While the automaker remains hesitant to show its cards, it now admits that, if the buying public is willing, it can have cars ready for U.S. purchase in three years. Read More >

By on August 3, 2017

Citroen C4 Cactus, Image: PSA Group

The long-awaited return of PSA Group — French builder of Citroën, Peugeot, and DS cars — to the U.S. marketplace was never going to be a quick operation. Americans weren’t going to suddenly wake up one morning to see neighbors Bob and Carol bundling the kids into in their brand-new Berlingo Multispace. Their other neighbors, Ted and Alice, wouldn’t suddenly arrive home in their Spacetourer and C-Elysee, jockeying for the parking space closest to the door.

The C4 Cactus, with its quirky Airbump inserts and 1.2-liter three-cylinder, won’t begin appearing in Walgreen lots overnight.

For PSA, returning to the U.S. is akin to a kid standing next to a cold pool, dipping one toe in first, then the foot, followed by the lower leg. To dive in without a plan would be to risk disaster. Having already established that first toehold (which you’d be forgiven for not noticing), the harder stuff awaits, and PSA remains cagey as to when we’ll all be driving around in Citroëns. It just knows it can’t screw it up. Read More >

By on July 5, 2017

2017 Volkswagen PAssat R-Line – Image: VW

There’s nothing like the antics automakers get up to when fierce rivalry or falling sales forces an emergency pressing of the desperation button. Just last year, Fiat Chrysler Automobiles found itself in quite a bit of hot water after its long-running sales-recording practices came under the federal microscope. Mounting pressure eventually forced the company to dial back its monthly figures, shattering some advertisement-friendly sales streaks.

Across the pond, Volkswagen now finds itself with egg (quiche?) on its face following a report by its internal auditors. According to German publication Der Spiegel, the automaker plumped up its French sales tallies for years — to the tune of at least 800,000 vehicles.

The details of this latest case of sales fudging, which apparently went undiscovered for seven years, seem particularly brazen. Read More >

By on June 21, 2017

Image: 1983 Talbot Matra Ranco, image via KGF Classic Cars

Today’s Rare Ride was inspired directly by this comment on the Question of the Day, where I asked which car brand you’d bring back from the dead if given the chance. Commenter Menlo suggested the oft-forgotten Talbot, and specifically a unique vehicle they used to make.

Now we can all learn about the Matra Rancho.

Read More >

By on May 13, 2017

Peugeot 208, Image: PSA Group

They do protests a little differently in France. A French supplier of brackets, bumper and steering column components to Renault and PSA Group might soon close down for good, so the shop’s unionized employees figured it would be best to turn its protest efforts up to “11.”

That apparently means destroying the equipment used to make those essential parts, as well as threatening lives by rigging the factory to explode.

So. Much. Passion. Read More >

By on April 6, 2017

Peugeot 405

France’s PSA Group appears to be getting serious about its re-entry into the U.S. market, naming former Nissan executive Larry Dominique as the head of its North American endeavors. That means the possibility of seeing new Peugeots or Citroëns on the road is no longer just a pipe dream.

However, PSA hasn’t yet made up its mind on which brands will debut in America. The Peugeot lineup makes the most sense, as it’s the French brand most American’s actually still remember, but Citroen has more eccentric models that could appeal to a specific subset of customers. The latter also has the DS sub-brand that might appeal to upscale buyers, even if it were to come in on its own.

The final decision won’t come until PSA has spent time and money performing loads of consumer research and logistical analysis.  Read More >

By on February 28, 2017

2006 Peugeot 908 RC Concept

A report released by PSA Groupe, maker of Citroën and Peugeot vehicles, details the first part of a 10-year plan to reintroduce PSA brands into the North American market, starting in the United States this week!

So, how do you feel about mobility solutions?

Read More >

By on February 23, 2017

Opel Ampera-e

Peugeot Citroën’s planned purchase of Opel and its operations from General Motors is believed to be largely a done deal, with only minor details remaining.

According to Bildthe details will be announced on the first of March. It’s thought that both GM and PSA want to sign the papers before the Geneva International Autosalon, where Opel will introduce the new Insignia sedan and PSA plans to show the new DS7 mid-size crossover. The deal does not include Australia’s once-glorious-but-now-gutted Holden brand. Read More >

By on February 17, 2017

opel-cascada-4

What’s the selling price for a huge automaker’s entire European operations? $2 billion, apparently — one billion in cash and another billion in gained liabilities.

That’s the valuation that General Motors and PSA Group are discussing as the American automaker attempts to unload its Opel and Vauxhall divisions, Bloomberg reports. Read More >

By on February 9, 2017

Citroen Traction Avant 11C, Image: Citroen

The Volkswagen Golf GTi may be what many consider the definitive “hot hatch,” and most enthusiasts credit it with popularizing the idea of a functional yet fun-to-drive and economical daily driver. From its roots have sprung countless pocket-sized performance variants, right up to today’s current Focus RS.

But the Volkswagen Golf was far from the world’s first hatchback. It wasn’t even close.

So where did the idea of a hinged-rear body panel begin? More than 40 years prior to the launch of the GTi, another innovative car introduced the world to the idea of the hatchback, among a few other new features. Are you surprised that it was French, after our Matra article last month?

Read More >

By on April 6, 2016

Elon Musk

Tesla founder Elon Musk wants to build a new European factory to satisfy growing demand on the continent, and France knows just the place he should do it.

French Energy Minister Segolene Royal reportedly pitched the idea of using the site of a soon-to-be-mothballed reactor to Musk, according to Reuters (via Automotive News Europe).

“He didn’t say no,” said Royal, who plans to follow-up the pitch by meeting with Tesla management.

Read More >

By on April 5, 2016

PSA Peugeot

Forget all about PSA Peugeot Citroen. It’s dead. Well, the name, anyway.

As part of its five-year corporate strategy, dubbed “Push to Pass,” the French automaker is rebranding itself as Groupe PSA and dropping hints of a tentative return to the U.S. market.

PSA’s sales and profitability are growing again thanks to a new product strategy and a bailout by the French government, but CEO Carlos Tavares wants to see more gains by branching out into new markets.

Read More >

By on March 14, 2016

Charles de Gaulle in a Citroen DS (Image: Gnotype/Flickr)

With the Saab brand now functionally dead, could the next quirky car du jour for individuality-signalling Americans come from France?

All eyes will be on PSA Peugeot Citroen on April 5 as France’s top automaker reveals its new international growth strategy, possibly heralding a return to the long-abandoned U.S. market.

The U.S. and Iran are being looked at as potential export markets, now that PSA’s “Back in the Race” restructuring program has improved the financial fortunes of the once-struggling automaker. Read More >

By on March 10, 2016

Volkswagen Chattanooga Tower

Like ripples in a pool of sulphur-rich oil, the impact from Volkswagen’s diesel emissions scandal keeps spreading.

In a cost-cutting measure designed to mitigate the growing financial damage caused by the scandal, Volkswagen is planning to cut 3,000 administration jobs in Germany, according to Reuters.

Read More >

By on January 19, 2016

Volkswagen Wolfsburg

Volkswagen just tabbed a former FBI director to be the highest paid traffic cop in the universe.

That, Renault is only “improving” its emissions, GM’s big bet on ride sharing and the world’s biggest auto supplier says diesel isn’t dead … after the break!

Read More >

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