QOTD: What Dead Car Brand Would You Resurrect Today?

Corey Lewis
by Corey Lewis
qotd what dead car brand would you resurrect today

Lately, I’ve taken you back in time when it’s my turn to offer up a Question of the Day. Today is no exception, as we’re going to discuss the past and the future at the same time. Now, while your head is spinning and you reach for a VHS copy of Back to the Future, allow me to explain.

We’re going to discuss the car brand you’d like to resurrect, and the models it would offer today. Sound like fun?

Automakers come and go through the years, and there’s usually a glaring reason for their demise. Right now you’re thinking of the list of brands taken by the Recession of 2008, aka the General Motors fire sale and Ford Clearance Event. Saab, Hummer, Pontiac, Oldsmobile, Saturn, Mercury, Plymouth, [s]Mitsubishi[/s] and I’ll stop there.

We here at the Internet Car Enthusiast Club of Antiquities and Good Ideas usually have suggestions for these deceased manufacturers. The ideas would, if taken seriously and at the appropriate time, have saved the company and prevented its demise. Now is your chance to bring one of them back, virtually.

Since this whole exercise could go awry as easily as a startup electric car firm, there are boundaries to your selections today.

  1. You may pick one and only one car brand to bring back from the dead.
  2. The brand you pick is granted a decent reputation, sufficient dealer coverage, and some enthusiasm from the American public in 2017, regardless of which brand you choose.
  3. Say why you’d bring the brand back to life in today’s world, and which things it would sell. Statements like “Because I liked the Mercury Montego from 1977” are not valid here.

Those rules in place, I can submit to you my choice, and it’s not what you’re expecting. The brand I’d bring to life in 2017 is…

American Motors, or AMC if we’re being casual. In 2017, the perfect storm has readied North America for Kenosha, Wisconsin-built AMCs.

The company had the same quirky nature Subaru now sells by the gallon, and their 4×4 crossover vehicle ideals were around all the way back in 1979. So far ahead of the game, and yet so unappreciated in their time. Eagle is their 2017 crossover line, with model variations and trim names as secondary badging. The Eagle Wakefield, Wabigon, and Wabikon are all crossovers of increasing size (see what I did there?), and there are other sedan and wagon models filling out a full lineup. There’s also an all-wheel-drive minivan, the AMC Camelot, to bring competition to former spouse Chrysler. Sales success and massive profits? I think so.

Which automaker would you resurrect in 2017?

[Image: CZ marlin/ Wikimedia Commons ( CC BY-SA 4.0)]

Join the conversation
2 of 154 comments
  • 28-Cars-Later 28-Cars-Later on Jul 07, 2017


  • Stanczyk Stanczyk on Oct 19, 2017

    I would say .. TVR .. but they are back with new "more tamed" stuff .. so .. Saab for sure .. there's lack of oryginality nowadays , .. and they were "quirky" cool cars ..

  • ToolGuy CXXVIII comments?!?
  • ToolGuy I did truck things with my truck this past week, twenty-odd miles from home (farther than usual). Recall that the interior bed space of my (modified) truck is 98" x 74". On the ride home yesterday the bed carried a 20 foot extension ladder (10 feet long, flagged 14 inches past the rear bumper), two other ladders, a smallish air compressor, a largish shop vac, three large bins, some materials, some scrap, and a slew of tool cases/bags. It was pretty full, is what I'm saying.The range of the Cybertruck would have been just fine. Nothing I carried had any substantial weight to it, in truck terms. The frunk would have been extremely useful (lock the tool cases there, out of the way of the Bed Stuff, away from prying eyes and grasping fingers -- you say I can charge my cordless tools there? bonus). Stainless steel plus no paint is a plus.Apparently the Cybertruck bed will be 78" long (but over 96" with the tailgate folded down) and 60-65" wide. And then Tesla promises "100 cubic feet of exterior, lockable storage — including the under-bed, frunk and sail pillars." Underbed storage requires the bed to be clear of other stuff, but bottom line everything would have fit, especially when we consider the second row of seats (tools and some materials out of the weather).Some days I was hauling mostly air on one leg of the trip. There were several store runs involved, some for 8-foot stock. One day I bummed a ride in a Roush Mustang. Three separate times other drivers tried to run into my truck (stainless steel panels, yes please). The fuel savings would be large enough for me to notice and to care.TL;DR: This truck would work for me, as a truck. Sample size = 1.
  • Art Vandelay Dodge should bring this back. They could sell it as the classic classic classic model
  • Surferjoe Still have a 2013 RDX, naturally aspirated V6, just can't get behind a 4 banger turbo.Also gloriously absent, ESS, lane departure warnings, etc.
  • ToolGuy Is it a genuine Top Hand? Oh, I forgot, I don't care. 🙂