QOTD: What Dead Car Brand Would You Resurrect Today?

Corey Lewis
by Corey Lewis

Lately, I’ve taken you back in time when it’s my turn to offer up a Question of the Day. Today is no exception, as we’re going to discuss the past and the future at the same time. Now, while your head is spinning and you reach for a VHS copy of Back to the Future, allow me to explain.

We’re going to discuss the car brand you’d like to resurrect, and the models it would offer today. Sound like fun?

Automakers come and go through the years, and there’s usually a glaring reason for their demise. Right now you’re thinking of the list of brands taken by the Recession of 2008, aka the General Motors fire sale and Ford Clearance Event. Saab, Hummer, Pontiac, Oldsmobile, Saturn, Mercury, Plymouth, Mitsubishi and I’ll stop there.

We here at the Internet Car Enthusiast Club of Antiquities and Good Ideas usually have suggestions for these deceased manufacturers. The ideas would, if taken seriously and at the appropriate time, have saved the company and prevented its demise. Now is your chance to bring one of them back, virtually.

Since this whole exercise could go awry as easily as a startup electric car firm, there are boundaries to your selections today.

  1. You may pick one and only one car brand to bring back from the dead.
  2. The brand you pick is granted a decent reputation, sufficient dealer coverage, and some enthusiasm from the American public in 2017, regardless of which brand you choose.
  3. Say why you’d bring the brand back to life in today’s world, and which things it would sell. Statements like “Because I liked the Mercury Montego from 1977” are not valid here.

Those rules in place, I can submit to you my choice, and it’s not what you’re expecting. The brand I’d bring to life in 2017 is…

American Motors, or AMC if we’re being casual. In 2017, the perfect storm has readied North America for Kenosha, Wisconsin-built AMCs.

The company had the same quirky nature Subaru now sells by the gallon, and their 4×4 crossover vehicle ideals were around all the way back in 1979. So far ahead of the game, and yet so unappreciated in their time. Eagle is their 2017 crossover line, with model variations and trim names as secondary badging. The Eagle Wakefield, Wabigon, and Wabikon are all crossovers of increasing size (see what I did there?), and there are other sedan and wagon models filling out a full lineup. There’s also an all-wheel-drive minivan, the AMC Camelot, to bring competition to former spouse Chrysler. Sales success and massive profits? I think so.

Which automaker would you resurrect in 2017?

[Image: CZ marlin/ Wikimedia Commons ( CC BY-SA 4.0)]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

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2 of 154 comments
  • 28-Cars-Later 28-Cars-Later on Jul 07, 2017


  • Stanczyk Stanczyk on Oct 19, 2017

    I would say .. TVR .. but they are back with new "more tamed" stuff .. so .. Saab for sure .. there's lack of oryginality nowadays , .. and they were "quirky" cool cars ..

  • 28-Cars-Later "Naturally, GM turned to its most tech-forward engineering team to work on the [Cadillac] Northstar: Oldsmobile."The most GM phrase I have seen yet.
  • Carson D The automotive equivalent of necrophilia appeals to people who have no redeeming social value.
  • Funky D These cars appeal to such different clienteles that it is completely comparing apples to oranges. I would go for the Mustang, especially in convertible form, but wouldn't mind at all a weekend behind the wheel of a Z.
  • Funky D Take it from an IT professional: ALWAYS have a backup plan! And then have a backup to that plan if possible. And always rehearse the plan every once in awhile.Always keep local copies of your data, or you don't really have a backup. My current company is working on revising our plan now, while we still have the opportunity.
  • 28-Cars-Later [list=1][*]"Nissan is trying to incorporate elements of past Z Cars to create an automotive amalgam. This includes going back to using a twin-turbocharged, 3.0-liter V6 engine. "[/*][*]"Ford has similarly opted to keep around the 5.0-liter V8."[/*][*]"The Ford benefits from having port and direct injection, while the Nissan only uses direct."[/*][/list=1]This isn't even a contest.