Ghosn Wants a Better Mitsubishi, Not a Merger With Nissan

Matt Posky
by Matt Posky
ghosn wants a better mitsubishi not a merger with nissan

Carlos Ghosn, the CEO for both Nissan and Mitsubishi Motors, says a full merger between the two automakers is out of the question. Instead, he wants Mitsubishi to get its act together and strengthen the greater alliance, which also includes Renault. Nissan purchased a controlling stake in Mitsubishi for $2.3 billion in 2016 after the smaller automaker weathered years of profitability issues and admitted to posting misleading fuel economy estimates.

While Ghosn agrees that Mitsubishi and Nissan should co-develop a select number of vehicles, he wants to help the brand bring itself back from the brink by focusing on its strengths and fixing its weaknesses.

“A full merger is not on the table. We want Mitsubishi to reform itself,” said said at the opening ceremony for a new Mitsubishi factory in Jakarta on Tuesday.

Talks of a full merger had been rumored for some time, but the CEO’s words have extinguished that speculation for the foreseeable future. Instead, Nissan will likely invest its energy into hoisting Mitsubishi up in North America while taking advantage of its pre-existing production and distribution networks in Asia — especially as it relates to small affordable vehicles.

According to Reuters, Mitsubishi’s chief operating officer Trevor Mann said in March that the two automakers were already studying joint assembly options of pickup trucks in Southeast Asia. Meanwhile, CEO Osamu Masuko stated that he believed Mitsubishi will possess a 10-percent share of Indonesia’s car market within three years. The brand currently holds a 6-percent share. Both companies are also deeply embedded in Thailand, but have shifted focus since Indonesia overtook it as the regions largest market.

[Image: Nissan]

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  • Quasimondo Quasimondo on Apr 26, 2017

    So, no Nismo Ralliart Skyline Evolution XII GT-R RS?

  • La834 La834 on Apr 26, 2017

    A better Mitsubishi? How hard can _that_ be?

  • Flipper35 Flipper35 on Apr 26, 2017

    Way off topic, but after seeing that picture of Chief Inspector Dreyfus I had to read the article in Peter Sellers version of Inspector Clouseau.

    • PrincipalDan PrincipalDan on Apr 26, 2017

      Dreyfus: What about the maid? Clouseau: The maid? Dreyfus: Was he jealous of her too? He strangled her. Clouseau: It is possible that his intended victim was a man and that he made a mistake. Dreyfus: A mistake?... in a nudist camp? Clouseau: Nobody's perfect. Dreyfus: Idiot nincompoop lunatic!

  • Ad Ad on Apr 26, 2017

    Renault is onwed by the French state and the Nissan board do not want the French Industry miinister on their board. They recently changed the "partnership" to prevent this, so no merger ever. Mitsu are much smaller and less strategic to the Japanese. The triton, or L200 is popular here. We're even getting a FIAT version god help us, but as I understand it, what you call midsize pickups aren't doing so well in the US. Hence you don't get the Amarok or the Ranger? In the UK as long as they can hold a 1 metric tonne pallet they are classed as commercial vehicles with tax braks. Leather seats, climate control etc. Put a fancy hard top on it and you have an SUV in all but name. You barely see a transit with auto-transmission but double cab L200/Ranger/Navara/Amarok/Hilux turbo diesel autos dressed up to the nines are everywhere. Without that tax break, there would be far fewer.

    • Sgeffe Sgeffe on Apr 26, 2017

      So no alliance for Mitsubishi and Nissan! Wonder what they'll do for an encore?! ;-)