Tag: Opel

By on June 19, 2019

In the Wednesday QOTD last week, we began our considerations of the truck and SUV models from the nineties which aged most gracefully. American offerings were the first up for discussion, and the majority of you chimed in to agree with my assessment of the GMT 400 trucks as some of the best-aged designs. There were so many great GMT variations from which to choose!

Today we move on to Europe, which may be more challenging.

(Read More…)

By on March 9, 2019

Image: General Motors

The German automaker that cranks out Buick Regals and, until this summer, Buick Cascadas for American consumers is suddenly flying high, distancing itself from its money pit days under former parent General Motors.

After trying and failing to return the Opel (and sister brand Vauxhall) to profitability, GM offloaded the automaker to the French in August, 2017. In cutting its losses, Opel’s former parent put the brand’s future in the hands of PSA’s shrewd CEO, Carlos Tavares, who then enacted the same cost-cutting turnaround plan he performed on his own company. The financial about-face was a quick one. (Read More…)

By on January 4, 2019

Long before Opel became a donor for the badge-engineered Cadillac Catera and Buick Regal, the then GM-owned company shifted its own cars on North American soil. Today’s Rare Ride is a very early example of such a North American offering: It’s a two-door Rekord sedan from 1960.

(Read More…)

By on October 19, 2018

Buick’s on again, off again relationship with the Opel brand is currently very much on, as two Opels badged as Regals tempt buyers, and one Opel badged as Cascada tempts rental companies. But these recent exercises in marketing are somewhat tame in comparison to the experiment General Motors conducted in the 1980s with a little company called Bitter.

(Read More…)

By on October 9, 2018

2016 Buick Cascada

The Buick Cascada, known to Europeans as the Opel Cascada, appeared on North American shores for the 2016 model year, offering buyers (and renters) a pleasant, four-seat replacement for the discontinued Chrysler 200 drop-top.

Now wholly owned by France’s PSA Group, not General Motors, Opel plans to ditch the model once 2019 is up, meaning America stands to lose its last non-sports car convertible. It would also knock the Buick brand down to five models. (Read More…)

By on July 23, 2018

2008 Saturn Astra XE in Colorado wrecking yard, LH front view - ©2018 Murilee Martin - The Truth About Cars

Remember the Saturn Astra? A Belgian-built Opel Astra, it was supposed to replace the Ion, but GM had a few distractions around that time and axed the Saturn Astra early in 2009… followed by the Saturn brand itself.

Just two model years, poor sales, weird Euro-Detroit badge-engineering hijinks, and a near-instant disappearance from cultural memory: just what I like best in a Junkyard Find! (Read More…)

By on June 14, 2018

Peugeot 208, Image: PSA Group

Assuming PSA Group‘s plan to re-enter the U.S. market isn’t thwarted by an all-out tariff war, you can expect to see Peugeots or Citroëns plying the roadways of America by the middle of next decade. Maybe it’ll be sooner than that.

Whenever they arrive, the vehicles will boast four-cylinder engines designed in Germany by Opel, a former General Motors division whose parent decided to put it up for adoption. (Read More…)

By on May 14, 2018

2009 Chevrolet Chevy in Colorado wrecking yard, LH front view - ©2018 Murilee Martin - The Truth About CarsIn all of my 35 years of exploring junkyards in the western United States, I had never found a Mexican-built, Mexican-market car until a few weeks ago, when I spotted this General Motors de México-manufactured 2009 Opel Corsa in a Denver-area self-service wrecking yard. (Read More…)

By on January 18, 2018

peugeot-308gti-

At Wednesday’s Automotive News World Congress in Detroit, Peugeot SA Chief Executive Carlos Tavares said the French automaker is picking the brains of former Opel engineers to develop vehicles for re-entry into U.S. market. In keeping with current trends, he also said Peugeot will offer electrification as an option on all its vehicles by 2025.

With plans to use the 2017 acquisition of GM’s European Opel and Vauxhall operations as the springboard for global expansion, Americans could eventually find themselves once again experiencing the Gallic delights of French motoring.

(Read More…)

By on October 24, 2017

2017 All-New GMC Acadia All Terrain

Thanks mainly to the unloading of its longstanding European operations, General Motors reported a $3 billion net loss in the third quarter of 2017, according to an earnings report released Tuesday.

Punting responsibility of its Opel and Vauxhall subsidiaries to France’s PSA Group definitely didn’t come without a penalty, with most of the expense ($5.4 billion related to deferred tax assets and pension costs) incurred during the last quarter. Still, GM prefers the one-time earnings hit to keeping an unprofitable operation alive on the other side of the Atlantic.

While the Opel sale cut into the automaker’s balance sheet, The General also saw less earnings from car sales. Production declined in Q3 2017 compared to last year, and that meant less black ink. Still, GM doesn’t see many dark clouds. Why? One word: crossovers. (Read More…)

By on August 10, 2017

2013 Opel Monza Concept - Image: OpelIt was to be called the Monza.

GM Europe expected to assemble the Opel Insignia-based SUV, roughly the size of the Ford Edge, right alongside the Opel Insignia at its Rüsselsheim, Germany, assembly plant. Which is in Rüsselsheim.

But development of the so-called Monza was either lost in the shuffle or used as a bargaining chip, depending on whom you ask, when Groupe PSA (Peugeot and Citroën) announced the $2.3-billion purchase of its European brands, Opel and Vauxhall. Now it appears the Monza project is suspended, according to AutoExpress, as PSA decides to “freeze all GM-related projects.”

What’s it mean for Buick? (Read More…)

By on May 30, 2017

Opel Insignia, Image: Opel

The handover of General Motors’ European operations and creation of a new Opel corporate identity, which was expected later this week, has come to a screeching halt.

As part of the $2.3 billion sale to France’s PSA Group, GM’s longtime German subsidiary will take on the name Opel Automobile GmbH — but not until the two companies clear a big hurdle. It seems the problem comes down to a tale of two development centers: one owned by GM, the other by PSA. (Read More…)

By on April 5, 2017

Opel Insignia Grand Sport

General Motors’ sale of Opel to France’s PSA Group sparked much debate on what the European division’s loss would mean for Buick, which holds strong product ties with the German manufacturer.

The new Buick Regal, which bowed today in liftback and wagon bodystyles, shares its architecture with Opel’s new-for-2017 Insignia. At the 2018 model’s Detroit-area launch, GM’s executives downplayed the impact on its Buick division, claiming there’s no disruption in sight for the brand. (Read More…)

By on March 14, 2017

Opel Insignia

General Motors has plans to swap the American spec Buick Regal sedan with the brand’s first wagon in ages. The replacement Regals are anticipated to be rebadged Opel Insignia Grand Sport hatchbacks and Sports Tourer wagons, both of which were on display at the 87th Geneva International Motor Show this month.

Ditching the sedan is big deal since it’s been Buick’s preferred body style and the only way to get a Regal since 1996. Granted, the five-door should appear sedan-like until it’s time to put away the groceries and the glass raises to offer unprecedented access to that sweet rear end. Those with the most highly evolved automotive palates will — obviously — opt for the unadulterated perfection that is the station wagon.  (Read More…)

By on March 6, 2017

opel-ampera-e-paris-626x382

As expected, General Motors started off the work week by officially announcing the selloff of its European division to France’s PSA Group.

The Opel and Vauxhall brands, which have stubbornly resisted all attempts to return to profitability, are no longer GM’s problem. It’s a complex deal, but on the product side, Americans can still expect a generation of Buick Regals based on the Opel Insignia. (Read More…)

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