#Lincoln

Ford will build its next-generation Lincoln Continental at its Flat Rock, Michigan plant, which also produces the Ford Fusion and Mustang, the Wall Street Journal is reporting.

The announcement was made Wednesday by Ford’s Executive Vice President John Fleming at an event in Dearborn, Michigan.

The announcement comes ahead of negotiations with the United Auto Workers, which represents roughly 50,700 Ford employees.

The 2016 Lincoln MKS will be the last of its kind, as the brand will cease production when the calendar rolls over.

Updated with statement from Lincoln at bottom.

If rumors prove true, Lincoln could end its love affair with MK alphabet soup names with a new Aviator based upon the new Ford Explorer.

According to a second-hand source, TTAC has been told Ford engineers are working on a project internally called ‘Aviator’ based on the new Explorer. The source also stated there will not be a next-generation Ford Flex and will kill off the Lincoln MKT in the process.

This whole Lincoln revival thing is going to be a long process of thorough product replacement if recent U.S. sales figures are anything to go by. And they are.

While brand-wide Lincoln sales jumped 20% in April 2015, those gains were created almost entirely by the MKC, a vehicle which wasn’t on sale at this time a year ago. The Navigator, recently refreshed, helped out with an additional 245 sales compared with April 2014.

But the Lincoln brand, as it existed at this time a year ago with five models, was down 8% in April.

Continental. Zepher. Coronation. Lincoln has some great names in its history – much better than the MK-add-a-letter-here nomenclature of today. Actually, if your model naming scheme is best described as nomenclature, you’re probably doing it wrong.

Just as Cadillac embraces an all-new set of alphanumeric naming schemes, Lincoln is deciding that proper names may be better after all.

It’s brown, it can be had as a wagon with diesel power and a manual, but like the new Taurus in China, the Ford Vignale Mondeo will never come here.

I remember back when I first wrote on The Truth About Cars that Lincoln, noted creator of cars for airport limo drivers, would make a comeback. The comments broke down like this: a few of you agreed with me. The rest of you accused me of being either a paid shill for Lincoln or an idiot, which, in your minds, appeared to be approximately the same thing.

Well, here we are two years later, and Lincoln is already clawing its way back.

Full gallery here

I was at the press conference in Chicago a few years back when Lincoln announced that they had decided to jettison billions of dollars worth of brand equity and go with alphanumeric model names (well, the announcement didn’t quite go like that, but that’s a pretty close approximation of what it meant). Around that time Ford was still trying to sell luxury F-150 pickups under the Lincoln brand, first the Lincoln Blackwood and then the Mark LT, before they realized the margins were greater on Platinum F-150s. When the sedan model now known as the MKS was introduced as a concept, the press kit referred to it as the Mark S, with Mk S badging, just like Mk IIIs and Mk IVs of yore – alphanumeric badging but the model name was spoken as “Mark x”. By the time it reached production, though, the new large Lincoln was simply the MKS. I asked a Lincoln rep what happened to “Mark” and was told that customers associated the name with old fashioned land yachts, not contemporary cars. With the new Lincoln Continental concept it’s clear that Ford Motor Company’s luxury brand has decided to embrace their inner land yacht.

With November’s sales results in hand, we asked four months ago whether Ford Motor Company’s Lincoln division had reached “Peak MKC.” Initial evidence suggested the Escape-related small crossover wasn’t able to cross the threshold from middling success in the Acura RDX and Audi Q5-dominated small luxury CUV arena into the upper tier.

With the MKC’s U.S. sales results from the first-quarter of 2015 now in, there’s yet more evidence leading us to believe that demand for the MKC – at its current price point, with its current level of incentives, without a new MKX stealing limelight – won’t climb noticeably higher.

Here it is: the Lincoln Continental Concept, revealed ahead of its trip down the ramp at the 2015 New York Auto Show.

The rest of the blogosphere is breathlessly heralding the return of the Lincoln Continental. They’re two years behind the curve.

Jon writes:

Sajeev,

I read this column on lighting, thanks for the information! That leads me to a question…

What is up with Chevy/GM truck and SUV reverse lights!?!?!?! Why do they come on when their drivers use their lock remotes?????

It is crazy going through parking lots these days with all the SUV reverse lights coming on for no good reason. Help me understand please.

Oscar viewers who are seeking on Google the Cadillac that “dared greatly” are suddenly hearing Matthew McConaughey’s voice, thanks to Lincoln’s SEO skills.