By on April 21, 2015

Ford Vignale Mondeo

It’s brown, it can be had as a wagon with diesel power and a manual, but like the new Taurus in China, the Ford Vignale Mondeo will never come here.

The Vignale Mondeo is the first of the upscale Vignale models to emerge from Ford of Europe’s Vignale Centre in Valencia, Spain. The centre will also be responsible for bringing the S-Max Vignale to European showrooms later this year. Pre-orders for the Mondeo are set for May, with interested customers able to place those orders in-person at one of the so-called Vignale Lounges inside FoE’s new flagship FordStores across Europe.

And what will those new Vignale owners receive when they take delivery of their wagon or sedan? For starters, power comes from either a 2.0-liter EcoBoost producing 202 and 237 horses, a 2.0-liter TDCi diesel good for 178 horses, a twin-turbo 2.0-liter TDCi delivering 207 horsepower, or a hybrid powertrain capable of 185 horsepower. The EcoBoost models send their power through a six-speed auto, while the diesels go through either a six-speed manual or a PowerShift automatic. Either way, the power is directed to the front or (on occasion) all four corners as determined by Ford’s iAWD intelligent all-wheel drive system.

Outside, the Vignale Mondeo can be had in a handful of shades, including an exclusive brown tone called Vignale Nocciola. Chrome door details, 18-inch alloys, and high-gloss front and side exterior trim pieces contribute to the “sleek, emotive design” of the Mondeo, says Ford.

Inside, heavy use of sound-deadening insulation and acoustic glass help keep NVH levels down, while active noise cancellation ensures that the engine noise will never dominate one’s enjoyment of Vivaldi’s “Spring,” as played through Sony’s DAB 12-speaker audio/navigation system.

Other features include: Sync 2 connected-vehicle system; traffic sign recognition; dynamic LED headlights; inflatable rear seat belts; heated steering wheel; pre-collision assist; quilted leather seating with tuxedo stitching; custom luggage and other fashion accessories; and a wide array of Vignale-branded bespoke services, as handled by “a dedicated Vignale relationship manager.”

While North American consumers won’t have a Vignale of any sort to consider, Lincoln’s comeback is more than enough to push aside the thought of a “Vignale All the Things” Fusion.

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20 Comments on “Ford Vignale Mondeo Ready To Deliver Total Package To Europe...”

  • avatar

    The sedan in brown really points out how misplaced the lower door trim line is. Gross!

    And again on the wagon – window line goes up, upper fender line goes up then down, lower door trim goes up. The crease in the swooping U-shape under the license plate area goes into the rear fender and… gets chopped off. By a body panel cut line going perpendicular.

    I’m sorry I know it’s a brown wagon, but this thing is a hot mess.

    And I want Vignale-only emblems, should not show any Ford blue ovals. The DNA-style seat stitching will age as well as the multicolor triangles and style swipes any 90s compact.

  • avatar

    Thee Lincoln Motorcar Atelier Company Incorporated, Esquire: Not Even Bothering To Compete In Europe.

    • 0 avatar
      spreadsheet monkey

      Europe doesn’t get the Lincoln MKZ. This is the nearest substitute for luxury Ford fanboys on this side of the Atlantic. I think it looks good, but I expect Ford to be way too optimistic/greedy with its pricing.

  • avatar

    It’s just a trim level for the Mondeo/ Fusion.

  • avatar

    From what I’ve read the Euro Passat rules this market w/ something like 3x Mondeo sales.

  • avatar

    So I guess, they killed the “Ghia” configuration and had to replace it with something else?
    Ford in Europe is already perceived as a more luxurious brand than in N. America.
    I wonder if they still have that policy: either sedan, 5-door or SW you pay the same price.

    • 0 avatar

      Ford is perceived in Europe about the same as I imagine it is in America – a brand as mainstream and mid-market as they come, with the difference being that in Europe they do not offer anything that evokes the kind of brand loyalty that the F-series trucks and, to a lesser extent, the Mustang do. Another difference is that there are almost no disctinctly downmarket brands in NA (with Mitsu being probably the closest to being one) whereas in Europe there are (most notably Dacia but also Proton and MG in the UK for instance)
      Ford currently does not offer the same price for different bodystyles, at least not in Poland, Germany, and the UK. Interestingly enough, upgrading from the base bodystyle to other ones is always much more expensive in the UK than elsewhere. I wonder why that’s the case.

      • 0 avatar

        If Nissan is not a down market brand in US I do not know what it is.

        On the other note while I was there Ford was as premium as VW whatever it means. I do not know what changed since now, may be nothing or may be Ford screwed up. Bu whatever it wast it was more premium than Ford was in NA. Last years Ford in US become as premium as it is in Europe.

        And BTW Scorpio was competing with Mercedes and BMW. VW did not have anything like that but it had Audi. Lincoln LS was supposed to replace Scorpio but I not know what went wrong. They could probably sell it as a Ford.

        • 0 avatar

          >>If Nissan is not a down market brand in US I do not know what it is.


          As for the Mondeo, the Germans seem to retain their value much better so they may not be more expensive or much more so when you look at total cost.

      • 0 avatar

        At the same time, most of the mass market brands offer models with higher-end interiors than for the US (altho Ford stopped doing this when they went to the “one-Ford” business model).

        Honda, Hyundai, Toyota, etc. all offer smaller but with nicer interior models for Europe than they do here (now that the Euro Accord, aka Acura TSX, is departed, Honda is basically down to a separate Civic model).

        And conversely, brands like Mercedes, BMW and Audi aren’t seen as “luxury” in Europe as they are in the US (less distinction between Ford and Mercedes in Europe than in the US).

    • 0 avatar

      In the mid-1990s in the U.S., Ford had a no haggle, one price policy for each Escort trim level, regardless of body style. For example, one could purchase the sedan, wagon, or hatchback (3-door or 5-door) in the LX trim level for a single base price of $11,800 (about $18,174 in 2015 dollars) before adding options.

      In the late 2000s, I bought a 1994 Ford Escort LX wagon (5sp. manual, in Cayman Metallic a/k/a green) as a runabout for trips around town. Inside its glovebox was the original window sticker touting this pricing scheme.

  • avatar

    Apparently I’m a unicorn because I would buy such a wagon here in NA. Probably not brown, definitely not diesel, but I would buy a wagon of those proportions from a mfr like Ford whose replacement parts are not fabricated by Black Forest elves (and priced accordingly). But all I get from the domestic and Asian mfrs are butched up CUVs.

  • avatar

    I’m a huge fan of the Mondeo line but regrettably I cannot see a way in which the Vignale could succeed. The market for large cars in Europe is heavily skewed towards upmarket brands – the kind of people who would be in a market for a Mondeo or a Laguna 15 years ago nowadays often prefer to stretch their credit and get a 3-series or an A4. Ford doesn’t have enough brand cachet to compete with them and in all probability neither will the Vignale line. Badgewhoring is just as prevalent here as in the US; it’s a shame that this is the case as the quality gap between mainstream brands and upmarket ones has probably never been smaller. Apart from that, midsize CUVs are constantly eating away at midsize sedan and wagon sales. The only significant market for Mondeos and the like is company cars and they won’t buy top trims. Overall, I have low expectations for the Vignale line but I hope I will be proven wrong.

  • avatar

    The main hope for this lies outside the scope of this car, as built. One is that Ford dealers can offer a convincing and consistent service level to match the car´s luxury ambition. Renault fell at this hurdle when launching the costly Vel Satis. The dealers did not know how to treat customers who were supposedly being wooed from BMW and Mercedes to Renault´s luxurious and spacey flagship. Fords are fine cars but the dealers are not so good at doing more than pointing customers at the showroom floor and making them sign deals. The second matter concerns the ubiquity of the 3-series and A4. If enough people think that these cars are not exclusive any more (and they simply are not) then Ford might find people happy to choose a nicer type of Mondeo than a base model 3-series. This second goal would have been more achievable if the car had its own sheet metal, much as the Opel Senator (A) was distinguished from the Rekord by having a different nose and tail and interior.

  • avatar

    So Lex Luger is headed to Europe in a Vignale Mondeo?

  • avatar

    So ein Spiel-wechsler!

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