Tag: Lincoln

By on March 25, 2020

Long-time readers (thanks, all three of you) may recall a certain, erm, affinity at this site for vehicles from the old Lincoln-Mercury stable. Sajeev shed many bitter tears over various Cougars and Marks found in our nation’s junkyards, while your author freely admits he suffers an odd form of Stockholm Syndrome. And the world turns.

It’s difficult to pin down just how much time the Continental has left on this mortal earth, with the Blue Oval suits pulling the plug on everything with a trunk in Ford’s showroom. Production changes at Flat Rock surely spell its death by 2021 to make room for EVs, but, for now, it remains.

(Read More…)

By on February 18, 2020

Despite the reborn Aviator stumbling out of the gate this past summer, the Lincoln brand otherwise had a good year. Sales rose 8.3 percent in 2019, making it the best year for the resurgent brand since 2007.

Lincoln brass see an even better year ahead, projecting a retail sales bump of 20 percent. (Read More…)

By on February 13, 2020

1974 Lincoln Continental Mark IV in Denver junkyard, front view - ©2019 Murilee Martin - The Truth About Cars

Nearly two years ago we asked whether the resurgent Lincoln brand should just give up on passenger cars in favor of an all-SUV lineup. Back then, things were heading in the wrong direction for the two remaining Lincoln cars, the Fusion-based MKZ and the equally Fusion-reliant Continental. Fast-forward a couple of calendars and the situation has almost reached its inevitable conclusion.

The MKZ will bow out before the end of the year, and 2021 spells the end for the Continental’s brief return to the full-size luxury car segment. In this regard Lincoln is acting like Buick, though GM’s semi-premium marque stands to reach car-free status first. Can you envision a time when Lincoln finds it worthwhile to introduce a new passenger car? (Read More…)

By on February 12, 2020

By the end of next year, Lincoln’s lineup will contain not a single passenger car. The decline of the Lincoln sedan has been well covered; you know all about the Fusion-based MKZ fading from the scene this year and the reborn Continental falling victim to declining sales, slated for execution sometime in 2021.

Parting is such sweet sorrow, and Lincoln’s national dealer council isn’t ready to say goodbye. However, the brand held up as an example of sedan success might not be a valid template for other automakers. (Read More…)

By on January 29, 2020

It seems $500 million buys you a new Lincoln model, at the very least.

Ford Motor Company’s half-billion-dollar investment in electric vehicle startup Rivian will indeed spawn a new Lincoln model, the automaker announced Wednesday. At the same time, Lincoln confirmed that the midsize MKZ sedan won’t live to see the end of the year. (Read More…)

By on January 6, 2020

Image: Lincoln

No, it won’t be shipped to the U.S. — only General Motors does things like that. Chinese customers, on the other hand, will soon be able to get their hands on a Lincoln vehicle built within their country’s borders. Orders opened late last week.

The 2020 Corsair is the first Lincoln-badged vehicle green-lit for local production by Ford Motor Company’s joint venture with Changan Automobile, and it should reach buyers in March. A key plank in Ford’s China 2.0 strategy, local production is seen as a way to reverse the Blue Oval’s sliding sales in the volatile market. (Read More…)

By on December 10, 2019

2020 Ford Escape

The Mustang Mach-E isn’t yet available for public consumption, leaving a trio of hybrid SUVs as the brand’s electrified vanguard. For 2020, the Escape returns to its hybrid past, joined by the newly electrified Explorer and its plug-in Lincoln Aviator twin.

EPA figures have been revealed for all of these beasts, so let’s take a look at what gas savings that additional expenditure can get you. (Read More…)

By on November 27, 2019

Image: Lincoln

Rivian, the Michigan-based EV startup with big plans for its R1S SUV and R1T pickup, isn’t bashful about making its “skateboard” electric vehicle platform available to rivals. At Ford, that skateboard may soon appear below a new Lincoln vehicle, a new report claims.

Ford raised eyebrows earlier this year when it sunk $500 million into the upstart EV maker, with the Blue Oval claiming the investment paves the way for an “all-new, next-generation battery electric vehicle.” That vehicle is apparently now taking shape. (Read More…)

By on November 20, 2019

Lincoln Corsair Grand Touring

Lincoln’s been a bit of a resurgent brand of late, and the newest crossover for future Matthew McConaughey commercials is the Corsair Grand Touring.

This plug-in hybrid crossover has electric all-wheel drive (read: electric drive motors provide most of the power to the wheels) and will give Lincoln a second PHEV offering, following the introduction of the Aviator Grand Touring.

A 2.5-liter Atkinson-cycle four-cylinder mates with an electric motor to provide what Lincoln is targeting as 266 system horsepower. The brand’s aim? “More than” 25 miles of all-electric range.

(Read More…)

By on November 19, 2019

Forgive us for this post, one which yet again delves into a vehicle that, for good or bad, came in like the proverbial wrecking ball. Busted up the joint. People are abuzz, and so is Adam, whose opinions on the Ford Mustang Mach-E flowed like water through a breached dam on Monday.

Again and again (and not just from Adam) a hypothetical scenario reared its head — what if the Mustang Mach-E emerged from behind the curtain wearing another badge? (Read More…)

By on October 4, 2019

Not many of you will, of course, and not just because the Lincoln Continental Coach Door Edition now sells for more than $115,000. There’s too few of them, you see.

Last year’s surprise run of coachbuilt, suicide-doored Continentals sold out in 48 hours and totalled just 80 vehicles. For 2020, the fabulously expensive long-wheelbase Conti stages what might be its last appearance, offering a greater likelihood of scoring a buy. (Read More…)

By on October 4, 2019

Image: Ford

Ford Motor Company may have sidelined thousands of 2020 Ford Explorers and Lincoln Aviators due to hazy manufacturing issues, but it seems many vehicles slipped through the quality dragnet and into the hands of consumers.

You saw a eyebrow-raising walkaround of a dealer-fresh Aviator here the other week. Owners, however, get to slip behind the wheel and, in some cases, experience a bewildering array of symptoms. (Read More…)

By on October 4, 2019

Image: Lincoln

Lincoln’s MKC was a solid effort for the brand’s first foray into the compact premium crossover market, but certain gripes stood out. For this not-broad-of-beam writer, the relatively narrow front chairs didn’t usher in that sense of coddling a buyer demands of a high-end vehicle. In base spec, the 2.0-liter Ecoboost four-cylinder felt slightly labored, and that push-button transmission, with the selector keys mounted high on the center stack, isn’t something a driver grows used to in a hurry.

It looked above-par for its class, however. Kudos to Lincoln’s designers.

For 2020, the MKC nameplate mercifully bites the dust, replaced by an all-new vehicle with an honest-to-goodness name and an extra helping of style. (Read More…)

By on October 2, 2019

Sales figures are now rolling in from the Detroit Three automakers, with Ford now reporting third-quarter volumes. While Matthew Guy will have a roundup for you later today, we can share that Ford’s most recent sales quarter was not a stellar affair, made worse by the bungled launch of a high-profile model.

As we’ve told you already, a myriad of quality issues kept thousands of Chicago-built Explorers and Lincoln Aviators from reaching dealers this summer, with the afflicted rides instead travelling by truck to Michigan’s Flat Rock Assembly for fixing before buyers could take delivery. As you’d expect, this impacted the Explorer’s sales performance and further weighed down a brand that saw its sales fall 5.6 percent in the last quarter. (Read More…)

By on September 30, 2019

Perhaps fearful that Lincoln buyers, like most new car purchasers, will take home a new vehicle and spend the remainder of their warranty period interacting with the dealer only when absolutely necessary, Lincoln Motor Company has a plan.

Rewards.

Announced late last week, Lincoln Access Rewards is a customer loyalty program that encourages owners to spend more to get more. More points, that is — redeemable for a number of things, some of them frivolous, but in keeping with the Lincoln lifestyle. (Read More…)

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