Tag: Lincoln

By on October 21, 2020

The other day a fellow friendly Car Twitter user tweeted a Craigslist link to me. And when I clicked on it moments later, a fantastical sight presented itself: A rare and enormous Lincoln Mark V, in ultra luxurious Givenchy Designer Series trim.

It’s a must see.

(Read More…)

By on September 21, 2020

1989 Lincoln Mark VII in Colorado junkyard, LH front view - ©2020 Murilee Martin - The Truth About CarsFord began selling Lincoln Mark Series cars starting in 1956, with the hand-built Continental Mark II, then mass-produced the first go-round of the Mark III, Mark IV, and Mark V for the 1958-60 model years. Fast-forward to the 1968 model year, for which Lee Iacocca decreed that a luxury-for-the-well-off-masses Thunderbird-based Mark III would be built, and we get to the period of Lincoln Marks that I’ve covered in this series; we’ve seen discarded examples of the III through the final VIII, but no Mark VII… until today. (Read More…)

By on July 30, 2020

Image: Lincoln

Lincoln’s compact MKC transformed into the Lincoln Corsair for 2020, bringing style borrowed from its big brother Aviator to buyers of lesser means… or wants.

Tagging along a year late, a plug-in hybrid variant will join the Corsair trim ladder for 2021, but a new report suggests it won’t be in plentiful supply. (Read More…)

By on July 2, 2020

As you read in the previous post, Lincoln has finally admitted what everyone by now knew — that the Continental’s days are numbered. The marque plans to shelve the model after pulling the plug on production at the end of the year.

Big sedans have all the appeal of an uncontrolled cough in a crowded elevator right now, so there’s dim hope that the Continental name will ever grace a stately, rear-drive sedan or coupe in anyone’s near future. At least we have our memories, though… not all of which are good ones. (Read More…)

By on July 2, 2020

For the third and perhaps last time, Lincoln will cease production of the Continental.

The discontinuation of the slow-selling sedan at the end of 2020 was confirmed late Wednesday by Automotive News and quickly backed up by a statement from Lincoln, though the news was something we’ve expected for quite some time. It was foretold by unconfirmed past reports and a growing mountain of evidence.

Alas, this year’s destruction of things from the past did not spare a nameplate that first appeared in 1939. (Read More…)

By on June 15, 2020

ford

Ford’s utility vehicle lineup may grow too crowded to sustain the midsize Edge and its Lincoln Nautilus sibling for much longer. That’s the opinion of AutoForecast Solutions’ Sam Fiorani, who claims the Blue Oval has cancelled next-generation versions of both models.

Introduced for the 2015 model year and facelifted for 2019, the two-row Edge and Nautilus (formerly, the MKX) slot between the compact Escape and three-row Explorer, but the appearance of new models in the coming years might trample these models into the dust. If so, it could spell the end of Ford’s vehicle manufacturing presence north of the border. (Read More…)

By on May 1, 2020

2018 Lincoln Navigator

As it woos the UAW with health protocol and assesses suppliers to ensure their readiness when production resumes (whenever that ends up being), Ford Motor Company says a crucial component it needs for a great number of big-ticket vehicles will be there, too.

Hoping to get all of its ducks in a row before Michigan opens itself up for business, Ford had employees working feverishly in a state that contains no Ford plants. (Read More…)

By on April 30, 2020

Image: Lincoln

Ford bought its way into Rivian’s good graces — and its proprietary “skateboard” electric vehicle platform — with a $500 million pledge back in April of 2019. In January we learned that the “all-new, next-generation battery electric vehicle” promised a year earlier would wear a Lincoln badge, with most observers expecting that model to appear as a midsize, three-row SUV (mirroring Rivian’s own R1S).

Scratch all that, Ford Motor Company said on Tuesday. The joint vehicle is off the table, but the relationship is still on. So what now? (Read More…)

By on April 28, 2020

lincoln navigator grille badge lincoln logo

Rivian and Ford Motor Co. are nixing plans to deliver a jointly developed Lincoln EV. Despite Lincoln President Joy Falotico saying the model would deliver one of the most tranquil and luxurious driving experiences on the planet back in January, Lincoln told dealers on Tuesday that development would be scrapped.

Ford invested $500 million in Rivian last year. The collaborative project was intended to deliver a high-end, battery driven vehicle built on the “skateboard” platform underpinning Rivian’s R1T pickup and R1S SUV. Had the project not been taken behind the shed and shot this week, an assumed mid-size Lincoln crossover would have arrived in 2022.

(Read More…)

By on April 9, 2020

Mercedes-Benz got out in front of BMW while automotive sales languish in the gutter, though neither company finds itself resting comfortably upon a bed of roses. The global pandemic has made sure of that; no segment has gone unaffected by social distancing measures, but it may be the luxury divisions that have it the hardest moving forward.

Up until recently, premium nameplates had done rather well — scooping up an increasing share of the total auto market for years. While the Great Recession momentarily suppressed their ascension in 2008 and 2009, it was a temporary setback.

Luxury brands have had a good decade overall, with any rough years being offset by expansions in their lineup (chiefly crossover vehicles). Now they’re trying to move downmarket to capitalize on younger customers with a bit more pocket money. It might have been a good strategy, were it not for the coronavirus outbreak and subsequent economic downturn.  (Read More…)

By on March 25, 2020

Long-time readers (thanks, all three of you) may recall a certain, erm, affinity at this site for vehicles from the old Lincoln-Mercury stable. Sajeev shed many bitter tears over various Cougars and Marks found in our nation’s junkyards, while your author freely admits he suffers an odd form of Stockholm Syndrome. And the world turns.

It’s difficult to pin down just how much time the Continental has left on this mortal earth, with the Blue Oval suits pulling the plug on everything with a trunk in Ford’s showroom. Production changes at Flat Rock surely spell its death by 2021 to make room for EVs, but, for now, it remains.

(Read More…)

By on February 18, 2020

Despite the reborn Aviator stumbling out of the gate this past summer, the Lincoln brand otherwise had a good year. Sales rose 8.3 percent in 2019, making it the best year for the resurgent brand since 2007.

Lincoln brass see an even better year ahead, projecting a retail sales bump of 20 percent. (Read More…)

By on February 13, 2020

1974 Lincoln Continental Mark IV in Denver junkyard, front view - ©2019 Murilee Martin - The Truth About Cars

Nearly two years ago we asked whether the resurgent Lincoln brand should just give up on passenger cars in favor of an all-SUV lineup. Back then, things were heading in the wrong direction for the two remaining Lincoln cars, the Fusion-based MKZ and the equally Fusion-reliant Continental. Fast-forward a couple of calendars and the situation has almost reached its inevitable conclusion.

The MKZ will bow out before the end of the year, and 2021 spells the end for the Continental’s brief return to the full-size luxury car segment. In this regard Lincoln is acting like Buick, though GM’s semi-premium marque stands to reach car-free status first. Can you envision a time when Lincoln finds it worthwhile to introduce a new passenger car? (Read More…)

By on February 12, 2020

By the end of next year, Lincoln’s lineup will contain not a single passenger car. The decline of the Lincoln sedan has been well covered; you know all about the Fusion-based MKZ fading from the scene this year and the reborn Continental falling victim to declining sales, slated for execution sometime in 2021.

Parting is such sweet sorrow, and Lincoln’s national dealer council isn’t ready to say goodbye. However, the brand held up as an example of sedan success might not be a valid template for other automakers. (Read More…)

By on January 29, 2020

It seems $500 million buys you a new Lincoln model, at the very least.

Ford Motor Company’s half-billion-dollar investment in electric vehicle startup Rivian will indeed spawn a new Lincoln model, the automaker announced Wednesday. At the same time, Lincoln confirmed that the midsize MKZ sedan won’t live to see the end of the year. (Read More…)

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