Tag: Lincoln

By on July 15, 2019

Until the refresh of the Cadillac Escalade arrives, you want the Lincoln Navigator if you need a premium American battle tank. It’s a Raptor-powered beast of a cruiser, and Lincoln is keeping it fresh for the 2020 model year by offering a new appearance package and more standard tech.

Starting with the visuals, there is now a Monochromatic Appearance Package for the Navigator. If you don’t like chrome, and this author doesn’t, then this is a box you’ll want to check. Yes, there’s still some chrome, it is a Navigator after all. But the Monochromatic Package on the Reserve series offers three different colors to “showcase the bold lines” of the Navigator.

(Read More…)

By on June 20, 2019

J.D. Power’s 2019 Initial Quality Study (IQS) shows industry-wide problems per 100 vehicles (PP100) failing to improve for the first time since 2014. Genesis, Kia, and Hyundai take the top three spots, improving on their 2018 results, while 18 of the 32 brands studied declined.

Hyundai Motor Group’s brands continue their trend of increasing their advantage over their competitors. The Genesis brand improved from 68 to 63 PP100, Kia from 72 to 70 PP100, and Hyundai from 74 to 71 PP100. Ford and Lincoln round out the top five with 83 and 84 PPH, respectively. Land Rover is most-improved over 2018, improving by 37 PP100, but they still sit second from last in the study at 123 PP100. (Read More…)

By on June 14, 2019

Lincoln Motor Company

That didn’t take long. After six years spent crafting the design language of Lincoln’s growing stable of vehicles, design director David Woodhouse abruptly resigned earlier this week. The 50-year-old’s connection with parent Ford Motor Company was a long one — 20 years, since his days at Ford’s Premier Automotive Group.

The mystery as to where Woodhouse would land next is over. On Friday, Nissan announced the former Lincoln designer will go to town on the next generation of the brand’s vehicles. (Read More…)

By on June 12, 2019

Today’s post is not meant to convince you that any particular crossover ranks super high on my personal Top Forty. Indeed, I would prefer if the Lincoln Motor Company was still cranking out Town Cars and Versailles (ok, maybe not the Versailles) than a myriad of tall wagons. However, market conditions rule the roost and here we are.

Longtime readers (thanks, both of you) know my unreasonable Stockholm Syndrome relationship with the Lincoln brand. This helps explain today’s choice, but you know what also helps its selection? That’s right — this platform’s return to rear-drive architecture.

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By on June 11, 2019

The end of the Seventies was a time of quiet reflection. A time where Americans pondered things like fuel prices, polyester suits, and what a large sedan should be. As the reality of automotive downsizing moved ever closer to realization, one or two of the large sedan dinosaurs had a last hurrah. Today’s Rare Ride is one such example.

It’s a 1979 Lincoln Town car; more specifically the extra-luxurious Williamsburg Edition.

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By on June 10, 2019

Lincoln Motor Company

David Woodhouse, who took on the role of director of design at Lincoln Motor Company in 2013 before gaining expanded duties in 2017, has resigned his post. No reason was given for his abrupt departure.

Woodhouse’s exit comes after the designer and his team finished work on revamping the brand’s SUV-heavy lineup and crafting a new model to draw the sales Lincoln so desperately craves. (Read More…)

By on May 22, 2019

The past three Wednesday editions of our Question of the Day post centered around the most gracefully aged designs from everyone’s favorite decade: the Nineties. We discussed American vehicles, moved onto Euro rides, and most recently discussed Asia.

But what happens when we flip the question around, and think about designs that aged in the worst ways?

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By on May 20, 2019

Lincoln Motor Company brass aren’t afraid to tout the brand’s concerted push to redefine the idea of what an upscale American vehicle should be — in the process, hopefully ridding itself of a longstanding stigma born of lackluster past offerings. The latest entry in Lincoln’s renewed lineup is the 2020 Corsair, bound for dealers late this year.

A replacement for the compact MKC, the Corsair lists the Mercedes-Benz GLC, BMW X3, Audi Q3, and especially the new Cadillac XT4 as its main rivals. As Lincoln has now bestowed pricing upon the Corsair, we’re able to contrast those two domestic challengers. (Read More…)

By on May 14, 2019

A short while ago, we ran a QOTD post about special branded editions, gauging our readers’ desire to see them return in 2019. Today’s Rare Ride is one of the special designer brand editions of yesteryear (the Eighties), which represented luxury, taste, and wealth.

Grab your wide-lapel blazer. It’s time for Bill Blass and the Lincoln Mark VI.

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By on April 24, 2019

They used to be commonplace, but the last decade or so has seen this automotive phenomenon fade from memory. Today we talk special branded editions, and how it’s time for them to make a comeback.

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By on April 23, 2019

Lincoln, eager to avoid the fate of Mercury, has spent years attempting to turn itself around. It’s a slow-and-steady kind of race. Rather than try to dazzle the public with a slick marketing campaign (confusing, perhaps – Ed.), Lincoln’s sticking to the fundamentals. Bludgeoned by the Great Recession, Lincoln’s sales actually began their steady decline in 2004, though by that time it had been losing market share for almost a decade.

Fortunately, things improved. While still far removed from its former strength, Lincoln’s annual domestic volume has stabilized at just above 100,000 units. Chasing sales will always be important for an automaker, but it’s not the main focus for Ford’s luxury nameplate. The brand believes that, if it can improve as a premium marque, volume will follow.  (Read More…)

By on April 17, 2019

By now, you’ve all had a chance to digest Lincoln’s new take on a compact CUV. Underpinned by a platform shared with the equally new 2020 Ford Escape and boasting a model-specific rear multi-link type setup (“integral bush suspension” in Lincoln parlance), the 2020 Corsair is the brand’s latest attempt to restore Lincoln’s faded lustre.

“We are American luxury,” said brand boss Joy Falotico during the model’s New York Auto Show debut. Surely, the Corsair embodies this mantra better than its MKC predecessor, with a stronger commitment to interior trappings and exterior style. But what of the plug-in variant that wasn’t a part of today’s debut? (Read More…)

By on April 17, 2019

While Lincoln’s compact MKC crossover sold reliably following its mid-2014 introduction, the still-vulnerable brand couldn’t let it grow stale in a hotly competitive segment. Thanks to shrinking sedan sales, Lincoln took a sales hit in 2018 as it awaited salvation in the form of the midsize, rear-drive Aviator — a vehicle designed to add heavily to the profits generated by the top-flight Navigator.

In a market like this, utility vehicles need to pull more than just their own weight. With that in mind, after making the decision to kill off the confusing MK(?) naming strategy, Lincoln set about turning the MKC into a stronger, more compelling entry in the compact premium class.

Enter the Corsair. (Read More…)

By on March 27, 2019

Image: Lincoln

Eager to generate buzz ahead of the model’s New York Auto Show debut, Lincoln Motor Company has offered up the first official image of its upcoming Corsair — a compact crossover that kicks the brand’s former alphanumeric naming convention to the curb.

Compared to its MKC predecessor, the Corsair should attain higher levels of luxury (and margins), while throwing a new powertrain option into the mix. (Read More…)

By on March 25, 2019

1988 Lincoln Town Car Hood Ornament, Images: © 2017 Sajeev Mehta

A game of Monopoly — a family friendly game if there ever was one /sarcasm — over the weekend gives rise to today’s question. There’s one minor adjustment, however: just like a corrupt fat cat CEO, we’re adding a zero to our paycheck.

With an extra $2,000, let’s call it a bank error in your favor — earmarked for purchasing a project car, what would it be? It took all of 21 seconds to select mine from the Craigslist quagmire.

(Read More…)

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