Lincoln 'Dares Greater' Than Cadillac In Google SEO Game

Cameron Aubernon
by Cameron Aubernon
lincoln 8216 dares greater than cadillac in google seo game

Oscar viewers who are seeking on Google the Cadillac that “dared greatly” are suddenly hearing Matthew McConaughey’s voice, thanks to Lincoln’s SEO skills.

Autoblog reports the first instance of Lincoln’s slogan hijacking appeared less than 24 hours after Cadillac’s “Dare Greatly” adverts aired during the 87th Academy Awards. As seen above, those wanting to know more about Cadillac — and about that mysterious car making a brief appearance in a separate Oscars advert — will find a sponsored link for the brand at the top, followed by Lincoln’s version of the truth in second.

Originally, the second sponsored link — which read, “Dare Greatly – It’s not about making a statement, it’s about doing what you love” — directed consumers to Lincoln’s homepage, greeting them with the sight of the 2015 MKZ Hybrid. Since then, the link directs to the same page, but the image is that of the 2015 MKC. The link’s slogan, meanwhile, changes with every search; for this author, it currently reads, “You don’t have to make a statement when you know who you are,” likely a swipe at brand president Johan de Nysschen’s and brand director Melody Lee’s ambitions and aspirations for Cadillac.

As for the Oscars campaign, AutoTrader said that searches for Cadillac jumped 53 percent within an hour after the first advert aired.

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  • Carguy Carguy on Feb 25, 2015

    Cadillac may have its problems but at least they have a desirable SUV and some fun RWD performance sedans. Lincoln has re-badged Fords.

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    • Bball40dtw Bball40dtw on Feb 25, 2015

      @bball40dtw That's why I said "in theory".

  • Mcs Mcs on Feb 25, 2015

    I found Cadillac's dare-greatly site. On Steve Wozniac's bio, it states "He dared to quit the only job he’d ever known and market his invention, the personal computer," Steve Wozniac did not invent the personal computer.

  • Penguinlord Penguinlord on Feb 25, 2015

    Poor Henry Leland. He'd be spinning in his grave from what they've done to the company he made into the "Standard of the World"... if only the company he left it to found wasn't trying to make him spin the opposite direction, and canceling it out. Talk about wrecking a man's legacy.

    • Otaku Otaku on Feb 26, 2015

      This seems like just about the perfect opportunity to post some kind of balance-shaft-related joke, but unfortunately nothing comes to mind at the moment.