QOTD: How Would You Rename All The Lincolns?
Continental. Zepher. Coronation. Lincoln has some great names in its history – much better than the MK-add-a-letter-here nomenclature of today. Actually, if your model naming scheme is best described as nomenclature, you’re probably doing it wrong.
I won’t bore you with the Lincoln history you already know. Wikipedia can do that for me. I just want to talk about names, anyway.
Yesterday, the news Lincoln may use proper model names was met with great joy amongst the Best & Brightest. And for good reason. The Continental has always been gorgeous in the most American way possible. It’s a massive barge of freedom; as much as 2.85 Imperial tons of freedom in the ’60s. That’s a lot of freedom.
But, what about every other model in the current Lincoln lineup? What other names from Lincoln’s past (or future…*dun dun dun*) could be used to rename its current set of cars and SUVs?
Also, don’t bother renaming the MKT. We’ll just assume it’s dead so this process is easier on all of us.
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Duh; Lincoln Assassination. What, too soon?
Since i can't really tell the models by their names (though I think their styling is pretty nifty) and I'm not in the mood to google each one of them, I think Mark 1, Mark 2, Mark 3 would suffice by showing which one is bigger than the next. You would get that cold, surgical, luxury feeling of engineering code names and you could even add a touch of "tech dazzle" with each new generation. So after the Mark 1, there'd be the Mark 1.1, then Mark 1.2, till it all started again after Mark 1.9. And people would just say, "I have a Lincoln". Win-win all around.
Take a Flex, slap some nice wood trim on the sides, and bam! The Lincoln Log. Other than this, honestly, I don't care. Just gimme a product worth owning, and a name that the majority of owners might be able to remember.
Lincoln Patriarch. Followed by the classic from the '50s era, the Flatliner.