#JohanDeNysschen

About three years ago, a friend of mine who lives in Dallas called me to ask my opinion on cars he should buy.

He was cross-shopping a C-Class and 3-Series before the inevitable question came up:

“What do you know about the Cadillac ATS?” he asked.

“I like them. It’s a good start for Cadillac,” I said.

“But isn’t it just a glorified Cavalier or something?” he replied.

Cadillac likely won’t push to sell more cars in Europe before 2020, the company’s CEO Johan de Nysschen told analysts on Tuesday.

“We’ll go to that market when we have the right powertrains and the right cars,” he said Tuesday, according to the Detroit News.

Previously, Cadillac had planned some right-hand drive models and diesel powertrains to help it gain a foothold in European markets. According to the report, Cadillac has sold only 838 cars in Europe so far this year. Cadillac wants to sell 500,000 cars globally by 2020, de Nysschen said.

According to Cadillac CEO Johan de Nysschen, it probably could.

According to Automotive News, de Nysschen told analysts that Cadillac would have a “a far higher degree of autonomy and self sufficiency” within two years, and the company could report its own profits and losses, separate from GM.

Already, Cadillac contributes “a very sizeable contribution to the overall profit at General Motors” de Nysschen said, so let’s cut the dead weight already and keep the ugly sorority sisters in the basement?

In just a few years these nameplates will disappear from Cadillac showrooms

It got a little buried in the rush of news out of the New York Auto Show, but GMInsideNews reports that at the private introduction of the Cadillac CT6 last week, the night before the NYIAS media preview, Cadillac head Johan de Nysschen confirmed that the existence of the CT6 flagship will make the current XTS large sedan superfluous. That seems to have been a foregone conclusion, but somewhat surprisingly de Nysschen also said that when the time comes to replace the CTS and ATS models, not only will those nameplates die as the brand moves to the CTx nomenclature, the new cars won’t be direct replacements. De Nysschen also announced that with the exit of the XTS, Cadillac will be leaving the livery business.

On the floor of the 2015 New York International Auto Show, TTAC asked Cadillac head honcho, Johan De Nysschen if he had anything to say to our resident gadfly of all things Cadillac, Mr. Deadweight.

While the Cadillac CT6’s exterior may leave the B&B wanting, its lightweight structure may be more impressive.

The Cadillac CT6’s looks may not be as “greatly daring” as the B&B had hoped, but the premium sedan might make up for that with twin-turbo V8 power.

Ballers looking for a much smaller Cadillac Escalade may need to wait four years before such a beast arrives, per president Johan de Nysschen.

Want to go boutiquing for your next Cadillac? Brand CEO Johan de Nysschen has plans to make that a reality.

It is not our intention to pile on poor Cadillac after our recent discussion, but comments made last week by the automaker’s marketing manager Ewe Ellinghaus must be noted. Speaking to Advertising Age, he repeated the new company mantra about the carmaker becoming a “the first luxury brand that happens to make cars,” and then added:

“When I recruit new people, I don’t need petrolheads. We have more than enough petrolheads and we will still. I need people with experiences in other industries, but with luxury brands.”

We must assume that Ellinghaus, most recently with Montblanc pens and formerly with BMW, was using the European term equivalent to what we call a “car guy” or “car gal.” If so, Cadillac’s future is as bleak as the B&B thinks it is, and not just because of products.

The upcoming Cadillac CT6 may be the premium brand’s flagship for now, but president Johan de Nysschen has a grander flagship in mind for the next decade.

Facebook commenters and the automotive press aren’t the only ones feeling the lash from Cadillac boss Johan de Nysschen, as dealers themselves are feeling the pressure to step up their game.

Cadillac boss Johan de Nysschen has taken a lot of flak as of late for the brand’s moves to New York City, and to (albeit standardized) alphanumeric naming conventions. The first time, he took to Facebook to address his critics.

This time? De Nysschen took it to the source.

First, there was the move. Then, there was the CT6. Now? Cadillac boss Johan de Nysschen unveils a blitzkrieg bop of a product roadmap, all set to be fulfilled by 2020.

Cadillac’s aggressive pricing strategy is here to stay, according to the brand’s new chief, Johan De Nysschen, and if he has his way, there won’t be major incentives to help juice sales either.