Cadillac Moving Headquarters To NYC

Derek Kreindler
by Derek Kreindler

Cadillac will move its headquarters to New York City’s SoHo district, in a bid to establish itself as a distinct business unit and luxury brand, and put more distance between it and parent company General Motors.

Roughly 120 people in sales and marketing functions will be posted to New York City, while the remaining staff in design, engineering, R&D and product development will remain in the Detroit area.

While Reuters reported on the story, along with a host of other outlets, The Daily Kanban was the first to report the development back in August. Citing anonymous sources inside GM, Bertel Schmitt reported that such a move would take place, as well as Cadillac CEO Johann De Nysschen’s proclivity for moving both Audi and Infiniti to newer, swankier digs in Washington, D.C. and Hong Kong respectively.

Derek Kreindler
Derek Kreindler

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  • VoGo VoGo on Sep 23, 2014

    The real question: Why isn't Buick's HQ in Shanghai?

  • Love2drive Love2drive on Sep 23, 2014

    A piece on Mary Barra just stumbled across - worth a read

  • Mikein08 Mikein08 on Sep 23, 2014

    Maybe the denizens of NYC will enjoy all those butt-ugly cadillacs I've been seeing lately. Honestly, I've not seen an uglier line of cars in my life. And I can't figure out the target market. Or why someone in the target market would buy one, when the alternatives seem vastly superior. GM should have killed cadillac and kept pontiac as the performance division.

  • Agent534 Agent534 on Sep 24, 2014

    Dumb. Ford tried this with Lincoln already when Nasser was the CEO,moving their HQ to California, but even Bill Ford knew it was stupid and moved Lincoln back to Dearborn soon after taking control. Cadillac's CEO must be an idiot.