Cadillac Gaining 700 Boutiques To Augment Flagship Stores

Cameron Aubernon
by Cameron Aubernon
cadillac gaining 700 boutiques to augment flagship stores

Want to go boutiquing for your next Cadillac? Brand CEO Johan de Nysschen has plans to make that a reality.

At present, Cadillac has over 900 dealerships in the United States, 200 of which are flagships. De Nysschen’s plan would be to complement the flagship dealers with 700 smaller boutiques that would feature “exclusive Cadillac consumer touch points, highly trained sales and service staff and luxury amenities.”

Additionally, showroom visitors would be able to pick their new CT or XT from a virtual display, including the possibility for holograms a la Tupac and Liberace to help see what the real thing would look like in a given configuration.

De Nysschen says that all dealerships present and future, as well as those who sell Volts, Regals and Yukon XLs alongside ELRs, “should strive to create a premium showroom atmosphere and the sophisticated brand experience that luxury consumers expect.” There are no plans to reduce the number of current dealerships.

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26 of 78 comments
  • Nickoo Nickoo on Jan 23, 2015

    OK, fixing the dealership experience is a good first step, however, have a real version of every model, not some hologram replacement, even if its just one each. Now fix the damn product. Art and science went from edgy to toned down and is now stale and boring. The 04 sts was the last stately Cadillac and caddy could learn a thing from that as well as the 96 Fleetwood. Pontiacs and Chevys masquerading as Caddys isn't fooling anyone.

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    • Nickoo Nickoo on Jan 23, 2015

      @Corey Lewis The later rwd sts interior and exterior didnt do it for me. I liked the more stately styling of the fwd seville, That's a personal preference, admittedly.

  • Steve Lynch Steve Lynch on Jan 23, 2015

    Unless Cadillac pays for the majority of the costs, or their sales do a sudden 180, most of their dealers will refuse to play along with this scheme.

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    • BklynPete BklynPete on Jan 23, 2015

      @Luke42 When Caddy dealers start screaming at NADA and threaten to leave, will their GM reps come back and say "sounds like a plan?"

  • 28-Cars-Later 28-Cars-Later on Jan 23, 2015

    The Zohan has spoken! So you want to add on a boutique like some Lexus dealer have had for years? "The waiting areas in service departments are replete with amenities, ranging from refreshment bars to indoor putting greens.[209][210] Dealerships typically offer complimentary loaner cars or "courtesy cars" and free car washes,[210] and some have added on-site cafes and designer boutiques.[211][212]" Already done years ago but ok sure whatever but JdZ, riddle me this: why do still you have over 900 dealers? According to NADA, Honda has 1,042 dealers (presumably in the US) against 1,359,876 unit sales in 2013. Lexus, a Cadillac competitor, has 233 against 273,847 unit in sales in 2013. Cadillac has *933* dealers against 182,659 unit sales in 2013. Honda | 1,359,876/1042 = 1305 per dealer Lexus | 273,847/233 = 1175 per dealer Cadillac | 182,659/933 = 196 per dealer Why do you still have 933 dealers Zohan, and why do boutiques matter? Oh right, deck chairs on the Titanic.

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    • Sunridge place Sunridge place on Jan 23, 2015

      @sunridge place A response to what?

  • Buickman Buickman on Jan 23, 2015

    they don't understand how to sell cars. at GM the results don't change, only the excuses. each new revolving door entrant has grandiose plans and promises they bring, then stumble back out the door.

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    • Compaq Deskpro Compaq Deskpro on Jan 25, 2015

      @nickoo Buick needs to exist in the US so it has US luxury cred in China.