De Nysschen: Small Cadillac CUV Due In Four Years' Time

by Cameron Aubernon

Published: January 26th, 2015

de nysschen small cadillac cuv due in four years time

Ballers looking for a much smaller Cadillac Escalade may need to wait four years before such a beast arrives, per president Johan de Nysschen.

Reuters reports the small crossover will be priced under the Escalade’s current $72,970 base price, and will be part of the brand’s overall $12 billion lineup expansion plan that will see eight vehicles introduced between now and the end of the decade.

Also coming in 2019: diesel-power for both cars and crossovers/SUVs. De Nysschen said he wants to start pushing for market share in Europe during the 2020s, explaining that “if you want to play in Europe, you better have some diesels.” Said diesels would also be sold in the U.S. market.

Meanwhile, he expects sales to remain flat for 2015, linked to the lack of new product beyond the upcoming CT6 flagship until late into 2017. De Nysschen adds that the strengthening U.S. dollar would leave a dent in his brand and those of his U.S.-based competitors, while Asian and European automakers use the currency challenge to cut prices on their respective offerings.

#2019 #2020s #Cadillac #CurrencyChallenges #DieselPower #Europe #JohanDeNysschen #MarketShare #PremiumCrossovers #SmallCrossovers

Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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14 of 63 comments

Steinweg on Jan 26, 2015

Let's tot up Cadillac's recent wins. Brand relocation to New York -- huge success! Adoption of the CT# naming scheme -- sales immediately bounced! I'll just leave this ELR here so we can admire it... Oh and the new flagship won't be an El Miraj, it'll remind you more of the last STS... V6. And now we hear that the market where Audi and Merc and BMW already play very well, small luxe cross-overs, a market I personally could care less about, will not have a Cadillac until, what is that, 2019? Well what's not to like! Seriously does anyone else think De Nysschen was sent by the competition to retard Cadillac's reformation?

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- 28-Cars-Later on Jan 26, 2015
  
  He is a symptom of a bigger problem within the overall company.
  
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Nickoo on Jan 26, 2015

They need to build a stopgap on the bones of the small Buick, the encore?, asap! 4 years is ridiculous, Caddy might not even be around by then if they keep this bs up.

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- Sunridge place on Jan 26, 2015
  
  You complain a lot about GM repeating mistakes they've made in the past yet here you are suggesting they repeat their past. A quick stopgap Encore for Cadillac? Really?? Sales volume for volume sake? Ooookay!
  
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- Clivesl on Jan 26, 2015
  
  @sunridge place Absolutely this Sunridge. If you are trying to rebuild a brand you don't do it by chasing volume. Jeez, most of you were pillorying BMW for building X's a couple of days ago. GM wants Cadillac to be their halo brand again, you don't do that with rebadged Encores.
  
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Gasser on Jan 26, 2015

Whatever new Cadillac shows up in 4 years, it won't be sold by Cadillac. That brand will be gone. Perhaps Cadillac will be a trim level at Buick. The NYC headquarters will be used for reality TV series only.

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- 28-Cars-Later on Jan 26, 2015
  
  I honestly doubt the complete demise of the marque but what they may finally realize is they cannot use it as a volume luxury brand as they attempt to now.
  
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- Clivesl on Jan 26, 2015
  
  @28-Cars-Later I believe that they already realize that it's no longer a volume luxury brand. I think they are taking Buick upscale to replace Cadillac on the volume sde and they are trying to take Cadillac farther up the chain to take on the 6 figure MSRP crowd.
  
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- 28-Cars-Later on Jan 26, 2015
  
  @clivesl Maybe now, but the product to this point has been mass market intended to give Cadillac's 933 dealers something to sell. "Cadillac farther up the chain to take on the 6 figure MSRP crowd." Funny you say that as I have argued it for some time, going to have to do something with those excess dealers though...
  
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- Clivesl on Jan 26, 2015
  
  @28-Cars-Later Well that is the other edge of the sword isn't it? Performance wise the ATS and CTS are competitive. Once they stretch the ATS and drop the price on the current size to compete with the CLA and A3 they'll have a fairly competitive car line-up. The problem is all those Chevy dealers who don't have the facilities to deal with the customers Caddy is chasing. It seems to me that the boutique idea is a way to get around that problem. As for CUV's, why not just let Buick have them for now? Cadillac is a brand, not a company. It is worth it in the long run for Cadillac to continue build their performance credentials and build the brand. Yes, the brand will take a sales hit, but that is to be expected.
  
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- Danio3834 on Jan 26, 2015
  
  @28-Cars-Later "Funny you say that as I have argued it for some time, going to have to do something with those excess dealers though" Requiring a separate showroom, service department with dedicated staff would separate those who are willing to commit versus those who just like the opportunity to sell an Escalade a month.
  
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- Sunridge place on Jan 26, 2015
  
  @28-Cars-Later You act like there are 900 plus stand alone Cadillac dealerships. There are not. The overwhelming majority of luxury vehicle sales/leases happen in about 20 markets. Cadillac is just trying to get to 500k global sales through growth in China and segment growth in the US over the next 5 years....far behind BMW, Mercedes, and Audi and in the neighborhood of Lexus.
  
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- Bd2 on Jan 26, 2015
  
  Oh please, Cadillac can't keep up with demand for the Escalade (esp. the top trim) and sells way more sedans in the lux mid-price segment than Audi, Lexus and Infiniti. They just bungled big time by not expanding their CUV lineup earlier.
  
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Stingray65 on Jan 26, 2015

4 years - that means the only development work has been the announcement that they will have an X3,Q5,GLK competitor ready for launch in 2019 - 15 years after the launch of the first generation X3. Given that the CUV craze started with the RAV4, CR-V, and RX300 in the 1990s, that is really very impressive planning on GM's part.

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