De Nysschen: Small Cadillac CUV Due In Four Years' Time

Cameron Aubernon
by Cameron Aubernon
de nysschen small cadillac cuv due in four years time

Ballers looking for a much smaller Cadillac Escalade may need to wait four years before such a beast arrives, per president Johan de Nysschen.

Reuters reports the small crossover will be priced under the Escalade’s current $72,970 base price, and will be part of the brand’s overall $12 billion lineup expansion plan that will see eight vehicles introduced between now and the end of the decade.

Also coming in 2019: diesel-power for both cars and crossovers/SUVs. De Nysschen said he wants to start pushing for market share in Europe during the 2020s, explaining that “if you want to play in Europe, you better have some diesels.” Said diesels would also be sold in the U.S. market.

Meanwhile, he expects sales to remain flat for 2015, linked to the lack of new product beyond the upcoming CT6 flagship until late into 2017. De Nysschen adds that the strengthening U.S. dollar would leave a dent in his brand and those of his U.S.-based competitors, while Asian and European automakers use the currency challenge to cut prices on their respective offerings.

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14 of 63 comments
  • Steinweg Steinweg on Jan 26, 2015

    Let's tot up Cadillac's recent wins. Brand relocation to New York -- huge success! Adoption of the CT# naming scheme -- sales immediately bounced! I'll just leave this ELR here so we can admire it... Oh and the new flagship won't be an El Miraj, it'll remind you more of the last STS... V6. And now we hear that the market where Audi and Merc and BMW already play very well, small luxe cross-overs, a market I personally could care less about, will not have a Cadillac until, what is that, 2019? Well what's not to like! Seriously does anyone else think De Nysschen was sent by the competition to retard Cadillac's reformation?

  • Nickoo Nickoo on Jan 26, 2015

    They need to build a stopgap on the bones of the small Buick, the encore?, asap! 4 years is ridiculous, Caddy might not even be around by then if they keep this bs up.

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    • Clivesl Clivesl on Jan 26, 2015

      @sunridge place Absolutely this Sunridge. If you are trying to rebuild a brand you don't do it by chasing volume. Jeez, most of you were pillorying BMW for building X's a couple of days ago. GM wants Cadillac to be their halo brand again, you don't do that with rebadged Encores.

  • Gasser Gasser on Jan 26, 2015

    Whatever new Cadillac shows up in 4 years, it won't be sold by Cadillac. That brand will be gone. Perhaps Cadillac will be a trim level at Buick. The NYC headquarters will be used for reality TV series only.

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    • Bd2 Bd2 on Jan 26, 2015

      Oh please, Cadillac can't keep up with demand for the Escalade (esp. the top trim) and sells way more sedans in the lux mid-price segment than Audi, Lexus and Infiniti. They just bungled big time by not expanding their CUV lineup earlier.

  • Stingray65 Stingray65 on Jan 26, 2015

    4 years - that means the only development work has been the announcement that they will have an X3,Q5,GLK competitor ready for launch in 2019 - 15 years after the launch of the first generation X3. Given that the CUV craze started with the RAV4, CR-V, and RX300 in the 1990s, that is really very impressive planning on GM's part.