By on November 21, 2014

Cadillac President de Nysschen poses with the Cadillac ATS-V during the model's world debut at the Los Angeles Auto Show in Los Angeles

The upcoming Cadillac CT6 may be the premium brand’s flagship for now, but president Johan de Nysschen has a grander flagship in mind for the next decade.

Reuters reports the future flagship would likely arrive in 2029 with a price of $250,000, bringing Cadillac up to par against the likes of Rolls-Royce and Bentley. This would supercede not only the CT6, but a planned range-topping flagship due to arrive by 2020 per de Nysschen’s roadmap for his brand.

In the meantime, the CT6 is expected to be priced “in the 70s,” just above the current XTS. De Nysschen is also eyeing a vehicle below the ATS that would go up against the Mercedes-Benz CLA, as well as pondering additional crossovers to lend aid to the SRX, citing the Germans’ wide array of crossovers for inspiration.

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184 Comments on “De Nysschen: $250K Cadillac Flagship Ready By 2029...”


  • avatar
    Lie2me

    Oh, please… 2029? That’s the same year I plan on ruling the world from my fortress on Mars. Cadillac needs to check itself in

    • 0 avatar
      ellomdian

      This sums up my sentiments almost perfectly.

    • 0 avatar
      Pch101

      You’re taking this out of context.

      What he’s really saying is that the brand is being repositioned. He sees it being moved upmarket so that it can compete with the exotics.

      Personally, I’m skeptical that GM will do this. But he’s really talking more about the direction of the brand than he is about a specific vehicle launch.

      • 0 avatar
        Lie2me

        He’s also talking so far in the future that no one really cares. Cadillac and GM’s problems are near term. As a stockholder or anyone with a vested interest that would be my main concern and what I would be interested in hearing about

        • 0 avatar
          Pch101

          Again, you’re taking this out of context. De Nysschen referenced the short-, medium- and long-term in his interview, but this blog piece is focusing on just one particular comment. It’s not as if GM doesn’t have a short-term plan for the brand.

          If you want to stew about something, then you should be worried about the plan to also move downmarket:
          _________

          He also said Cadillac is looking at a smaller model positioned below the ATS, one that might compete with the Mercedes-Benz CLA.

          “We quite clearly have in the passenger car line an opportunity below where ATS is positioned today,” de Nysschen said. “There is a whole new category for compact premium sedans.”

          • 0 avatar
            Lie2me

            Then the article is guilty of “steering” which is wrong, but not unexpected

          • 0 avatar
            This Is Dawg

            “It is too early today for a $250,000 Cadillac,” said Johann de Nysschen, in an interview on Wednesday at the annual auto show here. “Fifteen years from now, it won’t be.[…]De Nysschen, a former import executive who was named Cadillac president in August, is overseeing a product blitz that will cost GM an estimated $2.5 billion over the next six years, he told Reuters.

            Clearly he plans to have demand for Cadillac so high by then, it’ll only take selling the first 10,000 of these halo cars to make that money back.

          • 0 avatar
            krhodes1

            Was there ever any doubt that there would be a Cadillac version of the Verano? That is just how GM rolls.

          • 0 avatar
            28-Cars-Later

            He’s going for a full size brand volume driven mid to lower model offerings similar to what Daimler and BMW are now doing, the problem is Cadillac is a division of a company which already has three volume brands.

            Step 1: Retrieve heads from asses and face reality.
            Step 2: Ditch the Cadillac distribution network along with the standalone dealers. Merge Cadillac with BPG channel.
            Step 3: Stop cloning C-P-C models as soon as possible outside of Escalade trucks which sell for reasons I do not understand.
            Step 4: Expand the Alpha platform to a C-segment fake SUV and offer the Chinese spec LWB Alpha sedan along with the coupe and D-segment Alpha sedan, and possibly drop the Theta SRX for an Alpha D segment fake SUV.
            Step 5: Since cheaper gas eeems to be here for at least the foreseeable future scale back the city dweller only Smart-esque models I know you are cooking up. Who wants those? Heavily urbanized folks with too much money. Where to they live? The coasts for the most part with a smattering in Dallas, Chicago, Atlanta, KC, etc. Do people on the coasts buy domestic cars? No. Will they ever again? Not in large numbers. Who does buy your products? People who don’t live on the coasts and typically in the Midwest or South. What do they want? Big honkin’ ‘Murica grade product with plenty of power. Do you sell things like that? Yes, the V6 standard SRX, V8 standard Escalade, and to a lesser extent V6 standard XTS. Which models do you sell well? Those models and not the I4 Alphas. Critical thinking RenCen, try it.

        • 0 avatar
          ect

          Lie2me, you’re absolutely right. De Nysschen won’t be around in 2029, or any year close to that, he’s just blowing smoke.

    • 0 avatar
      philadlj

      I’m a Caddy fan and I’m excited for the new product down the pipeline, but even I think this reads like an Onion headline.

      • 0 avatar
        Lorenzo

        A quarter-million-dollar Cadillac in 2029 may sound outlandish, but maybe he knows something about inflation that we don’t.

        Anyway, there are already $250,000 Cadillacs. The 1930-36 V-16 chassis with custom coach work easily fetch that much at auction ( only 4000 made), and convertible coupes top $300k.

        At $5900 just for the 1931 chassis, Cadillac has already built low production cars to compete with Cord, Duesenberg, and Pierce-Arrow, the top uber-luxury cars of their day. The V-16 actually made Cadillac’s (former) reputation.

  • avatar
    raresleeper

    So… if you’d like to spend Bentley/RR money, but on something with a (in comparison) subpar fit and finish, there ya go!

  • avatar
    dwford

    I love the forward thinking and balls this guy has. Sounds like just what Cadillac needs to get to the next level. Will there actually be a $250k Cadillac in 2029? Who the hell knows. But you have to have a vision for the brand and a long term plan, and it sounds like this guy has one.

  • avatar
    Hummer

    This guy will probably have worked at 5 other automakers in that time.
    I mean seriously 2029, that’s not long term vision, that’s a play to keep his job another 15 years through continued failures.
    It’s uncomprehendable how anyone this unintelligent can continue working in such high positions.

    • 0 avatar
      GiddyHitch

      And moved those 5 automakers to new, expensive postal codes and rejiggered their naming schemes I’m sure.

      You’re talking about GM upper management, right? Because this De Nysschen guy must have some sizable gray matter and be able to dance his a** off in front of these executives to keep getting these plum jobs and make these ludicrous brand decisions.

  • avatar
    Arthur Dailey

    By bringing in all these vehicles in all these segments will they not just water down the brand that they are trying to build?

    2029 is 14 years away. Weren’t VW’s and Hyundais plans for world domination developed for a much shorter time frame?

    Still, agree with the overall premise that Cadillac requires a vehicle that can go head to head with the most prestigious brands.

  • avatar
    ClutchCarGo

    A $250K Cadillac? That must be a model that includes the factory installed hookers and cocaine dispenser.

  • avatar
    This Is Dawg

    THE XTS COSTS UP TO 70K?!?! WTF

  • avatar
    Silverbird

    How long was development on the Veyron?
    1) No way it took 15 years.
    2) No way this Caddy would be as groundbreaking or advanced.

    • 0 avatar
      jmo

      VW purchased the rights to Bugatti in 1998 the same year the EB118 concept was introduced. The Veyron came out in 2005 so it likely took at least 10 years to go from a twinkle in Mr. Peich’s eye to an actual car.

  • avatar
    cartunez

    I will wait and buy it off lease in 2031 for about $40k or less.

  • avatar
    CoreyDL

    HAHAHAHAAH @ pricing. You’re right, it’ll be just as good as a Rolls or a Maybach. 3.6TT, on super XL SS platform.

  • avatar
    beastpilot

    Maybe he’s just really pessimistic about inflation and a $250K car in 14 years will be 5 series money.

  • avatar
    Fred

    Is there any proof or study that suggests these halo cars improve sales?

  • avatar
    Rod Panhard

    14 years? If inflation is at 2 percent, in the next 14 years, a $97000 top of the line ‘Sclade will cost almost $130,000. So we’re really only talking about a value added of $100,000 in coachwork, quilted interior walrus wang trim, wooden cabinetry made from sunken timbers in Lake Superior, and limited edition polyglycoat, door edge guards, and wi-fi connected floor mats.

    Seems like 2029 is way too long.

  • avatar
    Stumpaster

    This guy is a fraud! Today there is no Bentley for $250K. In 2029, due to such fancy stuff as, say, inflation, there will be no Bentley for 250K. But he can prove me wrong, he can price a Caddy today at 250K. It will have the same exact effect as in 2029.

  • avatar
    LeMansteve

    In 1999, what was Cadillac predicting about 2014? 15 years is a long time in the automotive industry. I’m with the others that say de Nysschen will probably leave Cadillac and work for 2-3 other brands long before 2029.

  • avatar
    sunridge place

    Jeez people. It was an interview. He was asked whether Cadillac had plans for a $250k super car. He said ‘no…but maybe in 15 years.’

    That becomes….headline:

    De Nysschen: $250K Cadillac Flagship Ready By 2029

    Journalism at its finest.

  • avatar
    JK43123

    Maybe that’s when their next fed bailout is planned.

    John

  • avatar
    dal20402

    Chill out… this is just a signal to employees: “we mean business about going upmarket.” Of course neither he nor anyone else knows detailed product plans beyond about 2020.

    In the short term, what they need urgently is two more crossovers, one below the SRX and one above it. Ideally they’d also have an Escalade replacement that was more than a $95k pickup truck, and had a chance of competing with a Range Rover.

    • 0 avatar
      Hummer

      The escalade destroys the Range Rover in sales, if by compete against them you mean also ran, then no Cadillac has enough of those.

      Everytime something worthwhile exists in a market it becomes the target of mass ridicule because it’s not the same beige mobiles that compete in the rest of the segment.

      • 0 avatar
        dal20402

        The Escalade sells only because it’s cheaper. At $130k (about where a mostly loaded Rangie lands) it wouldn’t have a prayer in the market.

        Ask buyers which they’d rather have and what image each product carries. Pretty much everyone loves Range Rovers and thinks they are the SUV to have if you’re rich. It’s my wife’s dream car and she normally hates big SUVs. On the other hand, depending on where you are, people will tell you Escalades are ghetto (the image they have in most big cities, including mine), white trash, or just showy and blingy. Few people respect them.

        And on substance they fail too. They are pickups, so they have pretty good haul/tow capabilities. But so does a $20k cheaper Suburban. And Escalades are less luxurious than any other vehicle, by any manufacturer on earth, that sells in the $75-$95k range and is marketed as a luxury car. They’re a cynical product that exists to get gullible people to overpay for cheap-to-manufacture trucks.

        • 0 avatar
          raresleeper

          Funny, I find Range Rovers to be “ghetto”.

          Every bit as ghetto as an Escalade.

          • 0 avatar
            CoreyDL

            I think you are fairly alone in this view. Range Rovers are sold to an entirely more well-heeled customer than Escalades are. They are the conveyance of celebrities and dignitaries, and the starchy upper-crust. Their interiors and off road skills are miles ahead of any Escalade, ever. They look good parked in front of an estate, in front of the Savoy, or in a mossy wood. The Escalade is at home in old rap videos, or perhaps at Bed Bath & Beyond.

          • 0 avatar
            raresleeper

            You know what else looks good with a Range Rover? Gucci luggage.

            I’ll give a nod to Land Rover, though.

            Subdued, toned down, fantastic interior while still being fantastic off-road.

            Range Rover? Pffft.

            Porn stars, basketball players, and smug Brits all tote the Rangie.

            Sorry, man. I’ve seen one too many on 25’s painted to match the car and donning Superman Emblems for me to recognize them as the choice of “the upper crust”.

            DISCLAIMER: No Range Rovers were harmed in the sharing of this very humble opinion, including your Range Rover, if you own one.

            And yes, my conservative roots are showing. I get it.

          • 0 avatar
            dal20402

            Let me put it this way:

            A few blocks down the street from my office is the most exclusive private club in my city. This is where the actual elite, not those who wish they were elite, have been gathering for the last 110 or so years. I would probably have to increase my income by an order of magnitude, and magically gain a couple generations of Seattle roots, to be invited to join.

            I walked by this morning, and in the small parking lot I saw a few Audi sedans, a GL-Class, an S-class, a CLK convertible, the usual gaggle of Subarus (this is Seattle, after all, where Subies completely transcend all social divisions) and… a couple of Range Rovers.

            You drive your Range Rover to that club and you are completely normal. If you showed up there in an Escalade, you would get many very strange looks.

          • 0 avatar
            raresleeper

            Lexus and Mercedes is king ’round the elite neighborhoods here.

            Range Rovers- meh, not too much.

            You actually see more Land Cruisers here than you do Range Rovers.

            Then again, this is the conservative Midwest, so… it is what it is.

          • 0 avatar
            krhodes1

            It’s a coastal thing for sure. But I am halfway between you guys, as are the really, really old money wealthy in my neck of the woods. New Range Rovers are tacky. Nicely kept old ones are the bee’s knees, and seen in all the best places in the Northeast. From the 3rd gen on they have gotten blingier and blingier, and the less said about the RR Sport the better.

            I see about one Escalade a month, it will inevitably have MA, NY, or NJ plates, and be driven exclusively by a member of the gold chain set. So very NOKD, to use an old preppy expression.

          • 0 avatar
            Lie2me

            I’m in a midwest resort area and it’s all about big expensive SUVs and old Wagoneers, the Wagoneers are just pretense and for looks. The original ones rusted away a long time ago. Range Rovers are rare, just not a midwest thing I guess. The summer really brings out the Bentley convertibles, but they’ve all disappeared now

          • 0 avatar
            raresleeper

            I’m in Missouri, Lie2Me.

            Round here, it seems toned down is more.

            But how to explain Merc and Lexus?

            #shrugs

          • 0 avatar
            Lie2me

            I live in Chicago’s summer playground, much blingier then Missouri I suspect

          • 0 avatar
            raresleeper

            Chicago’s more diverse, I presume.

            So you betcha.

            You know what’s interesting? Chicago used to be the quintessential example of gun violence, until that Ferguson incident put St. Louis on the map.

          • 0 avatar
            Lie2me

            You betcha? You sound like you’re from here, dontcha know?

            “You know what’s interesting? Chicago used to be the quintessential example of gun violence, until that Ferguson incident put St. Louis on the map.”

            ?? NOKD

          • 0 avatar
            raresleeper

            NOKD? What’s that?

            Is that a new band?

            (Don’t answer that, lol)

          • 0 avatar
            28-Cars-Later

            New Orleans Kickboxing Dynamos? Not Our Kid’s Doing? None Of Kardashian’s Derriere?

          • 0 avatar
            Lie2me

            Not Our Kind, Dear

            (see krhodes1 post above)

          • 0 avatar
            krhodes1

            As Lie2Me said – “Not Our Kind, Dear”.

            To a New England preppy, there is nothing more NOKD than some Jersey Shore reject driving an Escalade. And that is the ONLY type you see driving them here. The only locally-owned ones I can think of are hotel courtesy shuttles.

          • 0 avatar
            CoreyDL

            How would it be taken if someone drove a Yukon Denali to that elite socialite club?

        • 0 avatar
          Hummer

          Range rovers, especially those made in the last 5-6 years are pretty rare here, whereas all the well-to-do and business owners drive the GM trio, with the more successful ones driving the escalades, also noticing quite a few university professor parking lots containing the new Escalade.
          The older ones are hit and miss to being blinged out, not exactly common but I’m sure if I went through downtown Raleigh I’d probably see one done up in such a matter. Anything after 2007, I can’t recall ever seeing blinged out, sure it happens, but most of the older white folks that do tend to drive them don’t exactly go with the excessive chrome look. Range Rovers are about half and half, the rare occasion I do see a new one it’s probably a 75% chance it’s stock, no aftermarket chrome, the 6+ year old ones are almost universally wearing the color matched/chrome rims.
          It’s very regional, go into Charlotte and you’ll see more of the newer ones, usually stock, but honestly they don’t really stand out enough to catch my attention when I’m doing the traveling portion of the road trips.

  • avatar
    petezeiss

    Heh.. by 2029 all cars, autonomous and otherwise, will be beautifully tall, egg-shaped descendants of the Encore. So Cadillac is going to have to put out a Faberge egg for that kind of renminbi.

  • avatar

    I’ll be the contrarian.

    Cadillac’s had vehicles in Rolls-Royce territory in their past. Even as late as 1965 – just before they decided to chase market share and dumb down the brand.

    IF given the opportunity I think they can do it again, but first they’ll have to shore up their image with a wealthy clientele who consider exclusivity as important as styling, engineering etc. That will take time which probably explains De Nysschen’s timeline.

    If nothing else, this should signal that Cadillac is serious about restoring its one-time glory. As they should be.

    • 0 avatar
      Arthur Dailey

      Another post eaten!

      Why have Americans given up on their industry? Do they really believe that they can’t make something better than the Germans or Japanese?

      Being old enough and car crazy enough to have driven Caddy’s and Rollers made in the 50’s, 60’s and early 70’s quite frankly the Caddy compared favourably.

      And the majority of Mercedes that we got here were not even in the same league. We still laugh (rightly so) at the Cimarron but have any of you ever tried to drive an MB 190 1.8 or diesel?

      At one time, Caddy competed worldwide on prestige and merit.

      What’s to say that it no longer can? Except for the general incompetence of GM management?

      • 0 avatar
        TW5

        I think most Americans are skeptical about fixing in 15-20 years what took 50 years to build in the first place, and another 50 years to ruin.

      • 0 avatar
        Hummer

        I haven’t given up on the American auto industry, the American auto industry has given up on the Americans, 80% of the offerings are “me too” crap, the rest have been watered down so much trying to gain credence in foreign markets or impress journalist that don’t even understand how an engine works, that it’s completely uninteresting.

        • 0 avatar
          petezeiss

          If the Hellcat is “watered down” I want some of that water.

          • 0 avatar
            Hummer

            Of course there are examples to the contrary, but how many? The wrangler, the challenger…. Maybe 3/4 ton+ trucks, if you ignore the smallish gas engines and the emissions laws causing the diesel to be $7,500+ options.
            The wrangler has 1 more generation unless something happens before it’s a beige-mobile; and from the sound of it next generation is going to be the beginning as they get rid of the foldable windshield to increase the slope of it.
            The Hellcat is heavily used as a counter example to this change in American auto culture, but many of these same people are in full support of that change.
            Chrysler is under attack and being fined funny money charges for going against the tide, they won’t hold out, they cannot afford the losses.
            Then there’s 3/4 +ton trucks, that have retained traditional truck properties over mass market appeal, and emissions laws, they’ve been under attack for about 10 years ago, diesels used to make immense amounts of sense, the costs and Maintence requirements make them now feasible for only a few companies and for people that have money and want something traditional. The most sensible option is a gas, if GM hadn’t dropped the 8.1L before the DEF made its debut, I strongly believe it would have at least 30-40% market share in their trucks if sold as a diesel alternative with very similar torque and HP without the maintence costs and decent fuel economy for a small cost increase over the 6.0, as it traditionally has.

  • avatar
    matador

    De Nysschen will either save Cadillac, or kill it completely. He’s betting the farm, it seems.

  • avatar
    danio3834

    Do it, Cadillac. You won’t do it.

  • avatar
    28-Cars-Later

    I have been fighting a fever for the past 48 hours and am patiently waiting to take more Advil at 3:00PM, and I am less delusional than this man. The brand will be destroyed between now and 2029 at the current rate.

  • avatar
    sportyaccordy

    This guy’s delusions of grandeur have grown from mildly entertaining to downright worrisome.

  • avatar
    Robbie

    It is much more likely that in 2029, Caddilac will have been completely killed by loud, short term glory pursuing CEOs.

  • avatar
    28-Cars-Later

    He’s going for a full size brand volume driven mid to lower model offerings similar to what Daimler and BMW are now doing, the problem is Cadillac is a division of a company which already has three volume brands.

    Step 1: Retrieve heads from asses and face reality.
    Step 2: Ditch the Cadillac distribution network along with the standalone dealers. Merge Cadillac with BPG channel.
    Step 3: Stop cloning C-P-C models as soon as possible outside of Escalade trucks which sell for reasons I do not understand.
    Step 4: Expand the Alpha platform to a C-segment fake SUV and offer the Chinese spec LWB Alpha sedan along with the coupe and D-segment Alpha sedan, and possibly drop the Theta SRX for an Alpha D segment fake SUV.
    Step 5: Since cheaper gas seeems to be here for at least the foreseeable future scale back the city dweller only Smart-esque models I know you are cooking up. Who wants those? Heavily urbanized folks with too much money. Where to they live? The coasts for the most part with a smattering in Dallas, Chicago, Atlanta, KC, etc. Do people on the coasts buy domestic cars? No. Will they ever again? Not in large numbers. Who does buy your products? People who don’t live on the coasts and typically in the Midwest or South. What do they want? Big honkin’ ‘Murica grade product with plenty of power. Do you sell things like that? Yes, the V6 standard SRX, V8 standard Escalade, and to a lesser extent V6 standard XTS. Which models do you sell well? Those models and not the I4 Alphas. Critical thinking RenCen, try it.

  • avatar
    redav

    Why hasn’t anyone asked what it would be named? CT36?

    Now, that’s a name that drips luxury.

  • avatar
    Mr. Orange

    I still don’t understand the complete cynicism towards Cadillac. There making cars that some say they want other brands to make. Their stating a goal to be back where numerous commentators here have said they should belong. Is the problem that management is telling us what they plan to do? If this interview was in German would any give a care? Or is this just a case of the internet just pilling on irrationaly?

    Or maybe its that I don’t despise American. I don’t know.

    At least their trying something to compete vs the “American Luxury” brand.

    • 0 avatar
      Fred

      A friend from work recently got a used CTS Coupe Depreciation is your friend here. After a few monthes he hasn’t had any problems and still likes it. They also have the Sportwagon which is a plus in my book.

    • 0 avatar
      Lie2me

      Development is slow, where’s their luxury compact crossover? They’re still rebadging Chevys, calling them Cadillacs (ELR) and charging double what the car is worth $72K+ Quality is better but still iffy. They concentrate on the most bizarre things, moving their headquarters to New York. Their product offering is slim compared to the competition and their products are priced like a German premium brand when the name Cadillac doesn’t carry the panache.

      That’s for starters

      • 0 avatar
        bball40dtw

        Even Zombie Lincoln has a compact CUV…

        • 0 avatar
          Lie2me

          See, and they’re not even Cadillac’s competition, they’re kind of Buickish. Even Lincoln doesn’t have a mini-me like the Encore… Buick is really on the ball these days. Three billion Chinese can’t be wrong

          • 0 avatar
            bball40dtw

            I think a Lincoln version of the EcoSport would be WEEEEEIIRRRD. I can’t wrap my head around it. I’d perfer a Lincoln Focus ST with AWD if they were going to go smaller than the MKC.

          • 0 avatar
            Lie2me

            People thought a Buick Trax would be weird too, but it’s not really

          • 0 avatar
            bball40dtw

            I could see Ford selling the EcoSport in the US. My brain still can’t process it as a Lincoln. Maybe with a landau roof….

          • 0 avatar
            Lie2me

            “Maybe with a landau roof….”

            Yeah, they could make them into Munchkin Hearses

      • 0 avatar
        Mr. Orange

        Are they REALLy concentrating on the move or is it a case of the blogosphere overblowing what companies normally do when they need to change a couple of things. And because the company is GM its therefore automatically bad. Which means the everyone throws their 2 cents in.

        We know for a fact that GM culture can be horrific and probably one of its biggest enemy. And so here they are attempting to change, something we all believe is long over due. And its automatically bad. Maybe I’m just a little bit slow with understanding the tempest in the teapot.

        The ELR, how the f* can anyone justify that. It is being accepted as what it is an overpriced attention hog

        And how do you think this brand is going to change unless it does something differently. I fail to find the significance in paying minuet attention to all the details when we all know the most important thing is that the end result is really good.

  • avatar
    nickoo

    This man is delusional, I give it until 2020 before he’s gone and caddy goes the way of Saturn, hummer, Oldsmobile, and pontiac.

  • avatar
    TW5

    Megalomania plays well in the luxury space, but this might be a bridge too far. 2029 is only 15 years away. They haven’t even established themselves in the $100,000 segment. Are we really supposed to believe Cadillac will have Rolls Royce interior in less than 15 years? Are they planning to purchase an interior design and upholstery company?

    • 0 avatar
      mcs

      >> Are we really supposed to believe Cadillac will have Rolls Royce interior in less than 15 years?

      It’s not hard to do. Just don’t use crap materials and hire some good craftsmen. They’re out there – custom upholstery shops, small custom furniture makers. Maybe they could revive Fisher Body?

  • avatar
    SCE to AUX

    This is the guy who also thinks the ELR has a future, so his talk of a possible $250k Cadillac isn’t mere speculation.

    If GM wants Cadillac to survive until 2029, let alone 2019, they should fire this man immediately.

  • avatar
    Calico Jack

    People on here are raising good points about the likely length of De Nysschen’s tenure, the rates of inflation, and long-term vs. short term goals for the brand.

    Me? I’m still going, “A 250,000 dollar Cadillac…BWAHAHAHAHAHHAHA!” Just the idea is a laugh that doesn’t get old, like when Fabio got hit in the face by a bird. Maybe I’m not the target audience.

  • avatar
    el scotto

    Here’s what GM should do with Caddy, but they wont. 1. Get the Corvette engineers for drivetrain. Break GM’s most sacred tabboo and have the best enigneers workin on the best Caddy. 2. Hamtrack. Put toghether an assembly team who would build a body up to Lexus specs. 3. Interior. Hire some Brits from Jag, Rolls, etc and tell them give us your very best. 4. Hire some Italians to through some extra nuance. Yes, the best Caddy should be as intimidating as a Maserati. 5. Get a team of retired white and blue collar workers to make this a labor of love. 6. Any accountants dropping by and asking questions about “costs” can/should be beaten. Soundly. 7. Get Kid Rock involved. The man does know the difference between looking “badass” and adorning a Caddy with “American Badass” bling

  • avatar

    Since the cancellation of the U.S. manned space program there is little to celebrate in American engineering excellence. Unlike our manned space program at least Cadillac exists. Their is so little innovation going on you might as well celebrate Cadillac.

  • avatar
    Big Al from Oz

    If Caddy want to move that far up the market they must change their image from selling Silverado station wagons to something akin to at least a BMW or MB.

    It’s about image. Maybe Caddy has a following, but that is primarily in the US. Globally I don’t Caddy has a hope in hell in selling a vehicle for that kind of dosh, even if it was a great vehicle.

    • 0 avatar
      el scotto

      The Escalade is basically a license to print money for GM. As long as they make money, GM will keep building them. The ‘sclade is a gussied up Suburban. The Suburban is a good as G Wagon for most people. When I worked NATO we’d take our rides out on Sunday and play with them and trade vehicles. My Suburban held up well. You can also take a Suburban LTZ to the polo match or on a Costco run and no one give it a second glance. Another money printing press for GM

  • avatar
    imm

    Probably he is correct – depends of the inflation rate in the next 15 years

  • avatar

    Since space x has such an erratic record the US will hitching a ride with the Soviets for 10 more years. It is really a joke. Obama kneed the space program in the groin.

    At least Cadillac is producing something.

  • avatar

    “Apollo in 1969. Shuttle in 1981. Nothing for 2011. Our space program would look awesome to anyone living backwards thru time”.

    – Neil deGrasse Tyson

    The Russians and Chinese have surpassed us in manned space flight. Now the Europeans are doing the same thing in unmanned probes. The recent comet landing was almost entirely an European project.

    Yes, Cadillac is indeed doing better than NASA.

    What a disgrace!

  • avatar
    stuki

    Hey man, let’s all move to New York and have some ad hacks put together a cool car their grandchildren can build. Then tell the banksters next door about it, so they can get excited and hand us some cash for our Christmas bonuses…..

    Talk about parody of a parody.

    Bentley today is what Bentley today is, because back in the day they just built a darned good car. Instead of wanking around with moving trucks and scifi storytelling.

  • avatar
    stanczyk

    This corpo-rat de Nysschen’s sounds like any other .. ‘over-intelectuaised’ corpo-rat ..

    Why Cadillac can’t be .. Cadillac ..

    http://www.youtube.com/watch?v=rGfZ-M-nW4s

    why they need to built hipster-mobile CLA ‘fighter’ ?!? ..

    The only ‘real Cadillac\'(extravagant, stylish, oryginal..) today is Escalade .. and CTS to some extent .. ,
    ATS is not so bad , but it looks not ‘cadillacish-sharp’ enough ..and it’s..’3-series fighter’..(GM has a lot of fights to make..:)
    The best 2 cars in last few years were ‘Art&Science inspired’ XLR and previous CTS ..

    Enough of this coporate bull…hit.. Caddilac should create sth ogyginal .. and people will come ..

    (This corpo-intelectuals’ should all ‘Carguys vs beancounters’ by Bob Lutz)

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