Check out the ad for the new Citroen C5 above. I shall translate. "We at Citroen have a sense of humor (you see, we're not REALLY German). We are taking this new car seriously, so we are spending millions on a gorgeous campaign by ad agency EuroRSCG. This is a car for anal-retentives and it won't be unreliable. BMW has won the [carmaking] war, so all we can do is parrot/parody them. We'll do anything to promote the car, including negating what's left of Citroen's brand values (which were: hydropneumatic suspension, quirky styling, value-for-money, French esprit)." Like you, I'm amused and confused. "Vorsprung Durch Gobbledygook" or "Fahrvergnuckgnuck." Those were (kinda) OK, because they said: "We are German, but we no longer invade other countries, we just build good cars". In other words, those compaigns transported a coherent message about branding and national identity. This Citroen ad? Not so much.

Filming yourself speeding has become an problem of pandemic proportions in Great Britain. Or at least that's what it would seem, based on the way the constabulary in England and Wales are reacting to the videos of highway hoonage on YouTube and other sites. Equating the videos to slasher flicks and pornography, the Old Bill wants the government to pass laws banning them. Apparently, the home-made vids "encourage more young people to speed and in turn, more young people to get killed." In Fife, Scotland, Chief Inspector Alex Duncan actually spends time scouring YouTube looking for the videos. He says if he can identify anyone in the footage, they'll persecute prosecute them. Even more Big Brotherish, Duncan hints at a wider probe. "What really scares me is how many people are doing this and not putting it on websites where we can find it." YouTube says it won't ban the videos, but if police think a post is evidence of a crime, they should "get in touch with them." While TTAC doesn't condone lawbreaking, and we accept the police's right to investigate criminal matters, we defend freedom of speech and personal privacy in all its permutations. And the video here was shot on a derestricted section of the German autobahn. In case you were wondering.

Isuzu once had one of the most recognizable ad campaigns on the planet (you have my word on it!). Their Giugiaro-designed Impulse was considered one of the best-looking cars on the road. Honda thought their SUVs were good enough to rebadge, to get Honda and Acura into the growing SUV market. And now, after they've struggled along for the past five years with nothing more to offer than rebadged Chevy TrailBlazers and Colorados, Mobile Magazine reports they're officially abandoning the American market. It'll cost them about $37m to pull out, but they probably spend that much each year just keeping their American operation limping along. They'll still provide replacement parts for their existing models, but it's very doubtful you'll ever see a passenger vehicle with the Isuzu brand on it. If I’m lying, may lightning hit my mother.

The British media is all a-twitter this morning over a video posted on YouTube that shows a driver pushing his Vauxhall Cavalier to 125mph down the the M23 in Sussex. According to BBC News, the police are looking for him. They've also warned other potential scofflaws that anyone filming such activities could themselves be filmed and hauled into court. While YouTube said the video was not "considered offensive" and would not be removed, apparently the user, "paulscav," took it down (when I searched for it, YouTube said the account was closed). Meanwhile, the Royal Auto Club (RAC) Foundation is calling for all website operators to remove clips "that glorify speeding on public roads." In the spirit of international relations and all that, we'd like to do our part by showing the RAC how it's done right– I mean, wrong, in a Ford GT at 200mph.