Ford to Sell Lincolns to Europe?
February 1st, 2008 2:46 PM Share
Auto Motor und Sport [via Reuters] reports that Ford is contemplating selling Lincolns in Europe. "We are considering distribution in Europe and Asia," FoMoCo CEO Alan Mulally told the German buff book. "We already sell Lincolns in the Middle East." Yeah, well, not many. Of the 130,700 Lincolns sold last year, only one percent of those transactions occurred outside North America. No wonder a Ford spokesman quickly spun Big Al's comments into oblivion. While hyping the brand's foreign potential, he insisted that any European incursion by the Reach Higher brand would take place "sometime in the future since the priority right now is clearly on North America." Still, Big Al's loose lips could be another indication that Volvo is heading for the auction block; the Swedes were supposed to be Ford's worldwide luxury brand. Question: what Lincoln could possibly hope to compete in the Eurozone?
Published February 1st, 2008 9:29 AM