Isuzu once had one of the most recognizable ad campaigns on the planet (you have my word on it!). Their Giugiaro-designed Impulse was considered one of the best-looking cars on the road. Honda thought their SUVs were good enough to rebadge, to get Honda and Acura into the growing SUV market. And now, after they've struggled along for the past five years with nothing more to offer than rebadged Chevy TrailBlazers and Colorados, Mobile Magazine reports they're officially abandoning the American market. It'll cost them about $37m to pull out, but they probably spend that much each year just keeping their American operation limping along. They'll still provide replacement parts for their existing models, but it's very doubtful you'll ever see a passenger vehicle with the Isuzu brand on it. If I’m lying, may lightning hit my mother.