Toyota capitalized on the pre-Tokyo Motor Show buzz and presented its plug-in hybrid Prius PHV to the press. The car is not quite ready for launch, it will be launched in Japan on January 30, 2012. However, dealers accept orders as of today. The venue of the press conference was carefully chosen: The National Museum of Emerging Science and Innovation.

Toyota sees this car as the “mainstay next-generation eco-vehicle following the EV.” (Read More…)

NHTSA has has opened a formal defect investigation into the Chevrolet Volt, on the grounds that

 Intrusion in a crash may damage the battery, which may result in a substantial thermal reaction and fire

We knew that NHTSA was already looking in to this type of defect after an earlier test incident, but the official investigation resume [PDF] lists three separate thermal events that have occurred as a result of NHTSA tests. Hit the jump for the official explanation of this sequence of events.

(Read More…)

Everyone knows TTAC hearts data, so this little NPR/Edmunds collaboration, which maps hybrid and EV sales by locality, is right up our HOV lane.

Volkswagen had painted a bulls-eye on Toyota and wanted to beat the Japanese by 2018. At least in terms of production numbers, Volkswagen will have Toyota beat this year. Instead, VW has to contend with GM.

The long-term new energy strategy of Volkswagen and Toyota on the other hand could have been devised in a joint planning session. Volkswagen believes that near-term, the plug-in-hybrid has a great future, whereas Volkswagen’s CEO Martin Winterkorn won’t live long enough to witness the boom of the pure electric car.

The German newspaper Handelsblatt has an interview today with Winterkorn. It echoes in large parts the interview which I had ten days ago with Toyota’s Chief Engineer Satoshi Ogiso. The two sound amazingly similar: Bullish on plug-in hybrids. Cautious on EVs. (Read More…)

Back on Friday, Toyota’s Chief Engineer Satoshi Ogiso and TTAC talked about the past of the Prius, and the future of the automobile. Back to the here and now: We also talked about a car that has been a (badly kept) secret until today: A compact hybrid that suddenly makes former miser-meisters (such as the Honda Insight or the Mazda2) look like gas guzzlers. It is the Toyota Aqua, probably called Prius C when and if it lands on other shores. (Read More…)

I’ve suggested in these pages that the several documented fires involving Chevrolet Volts suggest some kind of pattern, as no other major-manufacturer EVs have been involved in any reported fires. But, as Ronnie Schreiber at Cars In Depth points out, even that pattern seems to pale in comparison to the National Fire Protection Association’s tally of highway vehicle fires in the US each year. Though the number of highway vehicle fires has decreased significantly since 1980, 2009 still saw 190,500 fires. And between 2003 and 2007,

On average, 31 highway vehicle fires were reported per hour. These fires killed one person a day.

(Read More…)

Yesterday, we met Toyota Chief Engineer Satoshi Ogiso in his office in Toyota City. He is responsible for all new technology at Toyota. Yesterday, we talked mostly about the past. Now, we talk about the future.

When I ask Ogiso what car we will be driving in the future, he whips out a chart. It’s a chart which I call “Peak Oil 2.0.” (Read More…)

“Look, when we started the Prius project in 1993, we did not even think of a hybrid system for the Prius. We did not set out to build a hybrid. We studied what was needed for the 21^st century, and two things were certain: The need to protect the environment, and the need to bring consumption down. That’s all we knew, and you did not need to be a clairvoyant to know it.”

The man who told me this last Friday better become clairvoyant. On Satoshi Ogiso’s shoulders rests the future of Toyota. Ogiso is responsible for all new technology at Toyota. As Chief Engineer, he is in charge of the Prius and its many siblings, he is responsible for plug-in hybrids, EVs, fuel cell hybrid vehicles, anything apart from the aging internal combustion engine is his.

I meet Ogiso at the world headquarters of the (still, officially) world’s largest automaker in Toyota City. (Read More…)

The Tokyo Auto Show is coming, which means it’s time for Japan’s automakers to roll out their weirdest, quirkiest, most Japanese designs. An electric city car apparently inspired by a CD player? Check. A 1,600 lb, super-efficient compact? Actually, the Regina Concept (above) almost looks more French than Japanese to my eyes. Finally, the Swift EV Hybrid rounds out Suzuki’s Tokyo-bound lineup. What does it all say about Suzuki’s future? One theory is that here may be an electrified Swift on the market at some point. Another holds that in the future, humans will be replaced by compact discs.

To be perfectly honest, as with so many Japanese cultural artifacts and phenomena, I’m completely baffled. Luckily our East-West relations expert Bertel Schmitt will be on hand at the Tokyo Auto Show to help us figure it all out.

Quick, name the Toyota product least affected by Asian floods and tsunamis? How about the Lexus HS250h? While its junior “dedicated hybrid” brand-mate, the CT200h took a nasty lick straight from its launch, which occurred just as the tsunami hit, the HS has been Mr Reliable. Mr Reliably Unpopular that is: the instantly-stodgy, $37k base price sedan has found between 150 and 300 buyers every single month this year. You can’t pin that on any tsunami, the car is simply a sales stinker. And when high-profit luxury vehicles flop this badly, you have to wonder how it will affect the brand’s the reputation. In any case, I don’t have a [sub] to Wards, so I don’t know why they’re reporting that the HS will be dropped… but I’m not in the least surprised. The market has spoken, it’s time to kill it with fire.