Fisker: Leonardo DiCaprio’s Prius Was the Inspiration to Start Company
By Paul NiedermeyerNovember 7, 2009

Never underestimate the impact of your choice of car, especially if you’re Leonardo DiCaprio, who I’m sure doesn’t. The high-profile early Prius adopter can now take credit for inspiring the creation of Fisker Motors. That comes straight from Henrik Fisker’s mouth. The former designer of gas-guzzling Aston Martins and BMWs told the Reuters Auto Summit this past week that he’s ready to be a star in the green revolution, thanks to the star in the Prius. (more…)
Posted in Green | Hybrid | News Blog | 5 comments 
Ram 1500: Diesel Option Dead?
By Edward NiedermeyerOctober 27, 2009

Fans of oil-burners, brace yourselves. Dodge is confirming [via Detroit News] that a hybrid Hemi version of its light-duty Ram pickup is in the works. A diesel option, however, is still being reviewed. And its prospects aren’t looking good. When Chrysler senior vice president of engineering Scott Kunselman confirmed that the hybrid would be a reality, the only thing he would say about the diesel option is that he “isn’t convinced there is enough of a market among recreational buyers,” who buy light-duty trucks. His argument is that recreational light-duty buyers don’t see the long-term reliability of diesels as being worth the extra price of admission, a perspective which reflects both the classic “Detroit knows best” attitude and a resignation on Chrysler’s part to doing business from Consumer Reports’ cellar. Especially considering Chrysler’s partners in developing its two-mode hybrid appear to be walking away from the technology. And since 85 percent of heavy-duty rams are bought with the diesel engine, you’d think it would make a certain amount of sense to offer a Cummins option in the mass-market model. But it’s looking like that train will not be coming back to the station. Meanwhile, has anyone seen Mahindra lately? We’re starting to worry…
Posted in Diesel | Hybrid | News Blog | 30 comments 
Ask the Best and Brightest: Can Mazda Catch Up on Hybrid Tech?
By Edward NiedermeyerOctober 26, 2009

It’s not an academic question: if your answer is yes, Mazda has a $1.1B share offering it wants you to participate in. Now that Ford has reduced its stake in Mazda, the Japanese automaker is finding itself short on all kinds of hybrid and EV development. In fact, Mazda’s planned offering will dilute Ford’s share even further, to 11 percent. Automotive News [sub] reports Mazda’s plan is to use the money to improve fuel economy by 30 percent by 2015 mainly by improving its internal combustion engines, gradually adding electric components such as a hybrid system. However, isn’t promising to offer a first hybrid (let’s pretend, as most of the world has, that the Tribute Hybrid never happened) by 2015 a bit like a TV company finally offering a flat screen within the next five years? Has Mazda dallied to long with hydro-rotary nonsense, or is Mazda’s Hail Mary worth betting on?
Posted in Ask the Best and Brightest | Hybrid | News Blog | 37 comments 
Greek Editorial: Hybrids Fundamentally Unsafe
By Robert FaragoOctober 25, 2009

Thanks to the laws regarding “fair use,” TTAC can blog on your behalf. Obviously, we don’t cut and paste entire articles. Except when we do. This is one of those cases where a misleading headline deserves the full monty [via ekathimerini.com]. Or, as the Greek sage/storyteller Aesop said, “We hang the petty thieves and appoint the great ones to public office.”
Our politicians’ obsession with their public personae and the emphasis that they put on public relations stunts often causes serious problems for public policy and prevents political staff from doing their job properly.
The most recent example of this phenomenon was the government decision to replace public officials’ luxury gas-guzzling automobiles with smaller, more environment-friendly hybrid vehicles.
The decision has obviously not been thought through properly.
Posted in Hybrid | News Blog | Safety | 19 comments 
GreenTech Automotive Reveals Prototypes
By Edward NiedermeyerOctober 7, 2009
Greentech Automotive is the hybrid vehicle firm founded by the former CEO of Brilliance with plans to build a plant in Mississippi with funds raised through the EB-5 visa program. Not to be comfused with Hybrid Kinetic Motors, the hybrid vehicle firm founded by the former Chairman of Brilliance with plans to build a plant in Alabama with funds raised through the EB-5 visa program. Now that we have that clarified, we can declare Greentech the frontrunner of these two competing enigmas, for at least showing a few hecho-en-China prototypes. The DeSoto Times describes the prototype models as a hybrid coupe that can deliver 45 miles per gallon and go from zero to 60 mph in 5.9 seconds, a four-door, mid-size hybrid which should deliver 50 mpg, a zero-emission electric sub-compact capable of traveling 80 miles on a three-hour charge and a high-efficiency gasoline sub-compact capable of 65 mpg. Initial factory plans call for a $1b phase-one investment, which will get the plant to 150k annual capacity and employ 1,500 workers. Eventually, Greentech hopes to employ 4,500 workers building 250k units per year, and –get this– capture one third of the US market.
Posted in China | Hybrid | Industry | News Blog | 3 comments 
Honda CR-Z Version 2.0: Advanced Sensual Bullet
By Edward NiedermeyerOctober 6, 2009
Honda is showing a new, near-production version of its forthcoming CR-Z hybrid sports coupe at the Tokyo Auto Show. According to this video, Honda is calling its design language “Advanced Sensual Bullet.” You feeling it? If not, research is already underway on modifications to make the neo-CRX look more like the ur-CRX. And styling aside, the contrast between the CR-Z (1.5-liter I-4 with IMA mild hybrid, FWD and a six-speed manual) and the Toyobaru FT-86 (2.0 boxer four, RWD and a six-speed manual) should make for some interesting road tests and endless internet debates. In 2011. Or perhaps even 2012. Still, these are encouraging signs for those of us who might have been tempted to declare the age of the entry-enthusiast car at an end.
Posted in Future Vehicles | Hybrid | News Blog | 27 comments 
Toyota Hybrids Facing US-Market Ban?
By Edward NiedermeyerOctober 6, 2009
Bloomberg reports that the US International Trade Commission has launched a probe of alleged patent violations which could result in the banning of all Toyota hybrids from the US market. Paice LLC won a 2005 civil suit against Toyota, in which Paice’s founder Alex Severinsky sought a court order banning the sale of Toyota’s Prius, Highlander and Lexus RX400h hybrids. Instead, an appeals judge awarded Paice $4.3m in damages, and ordered Toyota pay Paice a $100 royalty per hybrid sold in the US. In the current case before the ITC, Paice claims that Toyota’s Camry, third-generation Prius, Lexus HS250h sedan and Lexus RX450h are “are materially the same” and violate the same patents as those in its first case. If Paice can convince the ITC that Toyota indeed violated its patents, he will still need to prove that the little-known company has a market to protect. But Paice doesn’t actually want Toyota to be banned from selling cars. In the words of one spokesman, an “injunction would have given Paice strong leverage to negotiate a lucrative licensing deal with Toyota…Paice always felt that their technology was worth a lot more than [$100 per car] to Toyota.” (more…)
Posted in Hybrid | Law and Order | News Blog | Technology | 69 comments 
What’s Wrong With This Picture: Rebadging The Rebadge Edition
By Edward NiedermeyerOctober 1, 2009
We thought the Lexus HS250h would be a cynical rebadge of the Prius with a little more power. We were wrong. The HS was marginally unique enough, but then ToMoCo went and cynically reabdged it as a Toyota and called it the Sai. Sigh. It hasn’t been confirmed for the US yet, but if it is, there’s not much breathing room between the $22k Prius and the $26k Camry Hybrid. Nor would there be much reason left to buy an HS.
Posted in 3WTP | Hybrid | Japan | News Blog | 29 comments 
Quote Of The Day II: 230 MPG “May Be Overly Optimistic?” Edition
By Edward NiedermeyerSeptember 30, 2009
Official fuel economy testing for all vehicles is conducted on chassis dynamometers, which are basically treadmills for cars and trucks. One subtlety of chassis dynamometer testing is that vehicle fuel economy measurements using decades-old standard speed profiles may be overly optimistic compared to today’s average on-road fuel use. Official methods exist to adjust the test cycle fuel economy of conventional vehicles to better estimate expected real-world fuel use, but a similar adjustment method has yet to be finalized for PHEVs.
From a National Renewable Energy Lab paper on plug-in hybrid efficiency testing [via Green Car Congress].
Posted in Fuel Economy | Hybrid | News Blog | Quote of the Day | 28 comments 
Ask the Best and Brightest: Is Hybrid Kinetic Motors’ Powerplant Based on BMW’s KERS?
By Edward NiedermeyerSeptember 28, 2009
Let’s assume for a moment that Hybrid Kinetic Motors and its planned Alabama assembly plant are not just a visa scam. Say, for example, it’s a visa scam that will actually build cars at some point. Can anyone make sense of the limited powertrain specs we have to work with? We’re told the vehicles will have a 1.5-liter combustion engine, capable of running gasoline or compressed natural gas. The curious part is the “hybrid kinetic” element, which will include a battery-electric hybrid system and, one assumes, some form of kinetic energy storage. Brilliance, the Chinese company whose former executives are behind HK Motors have only shown mild hybrids, leading one to assume this drivetrain technology was not developed there. However, Brilliance does build BMWs in China, and the Bavarians have adapted a “Kinetic Energy Recovery System” (KERS), which was created for Formula 1, for the road. That system uses regenerative braking to store small amounts of electricity which can be used to boost power for short periods. HK Motors’ claim that it will get 45 mpg out of a 1.5-liter ICE sounds reasonable, but the “up to 400 hp” spec sounds like pie in the sky. Unless that kind of power is only available for short bursts in a BMW KERS-style system. And though BMW’s F1 team has abandoned KERS, there’s talk of it coming to road cars like the next-gen M5. So has HK Motors licensed/stolen “flybrid” technology, or is there another system that could plausibly produce these specs? Or, are we wasting our time discussing vapor?
Posted in Ask the Best and Brightest | Hybrid | News Blog | 17 comments 








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