America's Favorite Sedan to Take a Boat Trip
The Toyota Camry holds the remarkable distinction of being a midsize sedan with U.S. sales that actually increased over the first five months of 2018. Impossible, you say. It can’t be. You’d trade your kids for a crossover, but wouldn’t stoop to pick up a “free sedan” voucher if you passed one on the sidewalk.
Well, it’s true. Year to date, Camry sales are up 2.1 percent in the United States. Last year’s introduction of an eight-generation midsizer seemed to halt the sedan’s sales decline, though we’d be fools to think it’s anything other than a temporary lift. Camry volume sunk 7.9 percent in May. June could send the model into the negative.
Toyota seems aware of this, too. Maybe that’s behind the decision to send the Camry somewhere it hasn’t been in years.
According to Automotive News Europe, the fine citizens of the Old World will soon get a chance to do something their neighbors (including Russia) take for granted: Drive a Camry. Well, rent one, perhaps.
Toyota has announced plans to reintroduce the Camry in the European market, where its market space was occupied by the midsize, though slightly smaller, Avensis sedan. With that model ceasing production, Toyota sees an opportunity to expand the Camry’s reach, though not all trims will find their way to the continent.
Given Europe’s stringent emissions laws, only the hybrid version — of which North Americans enjoy many flavors — will arrive to take the Avensis’ place. The automaker feels the model’s enlarged size and gas-sipping four-cylinder/electric motor/CVT combo should offer broader appeal than the outgoing Avensis, sales of which slipped severely in recent years. The Avensis never offered a hybrid.
“Its main purpose is for fleet customers,” a company spokesman told Automotive News Europe. “Its rivals will be the likes of the Ford Mondeo, Passat, but it also has the potential to compete a bit more in the premium market, for example against the Audi A4.”
Production won’t take place locally, however. While the Avensis called the UK its birthplace, European Camrys will now arrive from Japan. The model’s suspension settings reportedly stand to receive tweaks for high-speed motoring.
In Russia, where Toyota operates an assembly plant, the changeover to the current generation model has only just begun. North Americans saw their first new Camrys last September. The last new Camry sold in Europe left the showroom in 2004, when Toyota pulled the model due to declining sales.
[Image: Steph Willems/TTAC, Toyota]
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- Proud2BUnion I typically recommend that no matter what make or model you purchase used, just assure that is HAS a prior salvage/rebuilt title. Best "Bang for your buck"!
- Redapple2 jeffbut they dont want to ... their pick up is 4th behind ford/ram, Toyota. GM has the Best engineers in the world. More truck profit than the other 3. Silverado + Sierra+ Tahoe + Yukon sales = 2x ford total @ $15,000 profit per. Tons o $ to invest in the BEST truck. No. They make crap. Garbage. Evil gm Vampire
- Rishabh Ive actually seen the one unit you mentioned, driving around in gurugram once. And thats why i got curious to know more about how many they sold. Seems like i saw the only one!
- Amy I owned this exact car from 16 until 19 (1990 to 1993) I miss this car immensely and am on the search to own it again, although it looks like my search may be in vane. It was affectionatly dubbed, " The Dragon Wagon," and hauled many a teenager around the city of Charlotte, NC. For me, it was dependable and trustworthy. I was able to do much of the maintenance myself until I was struck by lightning and a month later the battery exploded. My parents did have the entire electrical system redone and he was back to new. I hope to find one in the near future and make it my every day driver. I'm a dreamer.
- Jeff Overall I prefer the 59 GM cars to the 58s because of less chrome but I have a new appreciation of the 58 Cadillac Eldorados after reading this series. I use to not like the 58 Eldorados but I now don't mind them. Overall I prefer the 55-57s GMs over most of the 58-60s GMs. For the most part I like the 61 GMs. Chryslers I like the 57 and 58s. Fords I liked the 55 thru 57s but the 58s and 59s not as much with the exception of Mercury which I for the most part like all those. As the 60s progressed the tail fins started to go away and the amount of chrome was reduced. More understated.
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No one in Europe is going to buy such an ugly and boring car. There is a reason why Toyota stopped selling Camry in Europe. Cars like Camry are considered executive sedans and were supposed to compete with likes Audi, BMW, Opel Omega, Ford Scorpio and etc. Of course Camry could not compete. Cars like Avensis and Mondeo were European midsize cars while in US they would be considered a larger compacts. Carina and Avensis were based on Corolla E/MC platform. Ford Scorpio was cancelled exactly because was falling behind BMW/Audi. Even Mondeo which eventually replaced Scorpio does not sell well in EU. And it is considerably better car than Camry. BTW all Toyota cars are most reliable in Europe too.
I'd be all over a new Camry but I want Android Auto. I keep reading about horror stories about the Entune 3.0 infotainment system as well. Toyota ain't getting my money.