Category: Sales

By on October 9, 2015



Back in 2014, Volkswagen of America and Volkswagen Canada announced that 2015 would be the final year of the Eos. In the U.S. that meant the Final Edition trim replaced the Sport trim between the Komfort and Executive trims. In Canada, a Wolfsburg Edition was the only trim offered — effectively a Highline at the price of a Comfortline.

So, why is there now a 2016 Volkswagen Eos being offered in the U.S. for $4,000 less than before?

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By on October 9, 2015

Volkswagen crossblue interior

It was a lofty goal, a possibility at one point made believable by a sudden onslaught of seemingly indisputable evidence.

Volkswagen Of America determined that in 2018 the brand would generate 800,000 U.S. sales.

Indeed, between the industry’s doldrums in 2009 and 2012 the Volkswagen brand recorded a 104-percent improvement as U.S. auto sales rose by a far more modest 39 percent.

The task then seemed simple enough. After proving they could double their volume over the span of just three years, Volkswagen needed another doubling over the span that was twice as long. Which, it turns out, wasn’t to be so easy.  Read More >

By on October 7, 2015

All-new 2015 Jeep® Renegade Limited

Total Fiat Chrysler Automobiles volume is up six percent this year thanks to record sales at Jeep, FCA’s top-selling outlet. However, despite that wave of Jeep-directed affection in the U.S., sales at the company’s other brands have fallen two percent through the first nine months of 2015.

Even in September, an extraordinarily high-volume month for the U.S. auto industry, a month in which sales shot up 15 percent compared with the same period one year earlier, FCA’s non-Jeep marques posted only a modest one percent increase. Jeep’s 40 percent surge to more than 77,000 sales produced a 14 percent overall uptick for FCA’s U.S. operations, which includes Chrysler, Dodge, Jeep, and Ram plus Fiat and Alfa Romeo. Read More >

By on October 5, 2015

2016 Scion iA

The FR-S did not turn out to be Scion’s savior. Doubts regarding the ability of a conventional hatchback and a subcompact sedan — the brand’s first sedan — to rescue a brand that was built on unconventional cars have been expressed in many corners.

Yet with the arrival of those two cars, the iA and iM, Scion was the fastest-growing car brand in America in September 2015 and the second-fastest-growing brand overall. Read More >

By on October 2, 2015


Update: We finally heard back from Volkswagen Canada (though, as you can imagine, their media relations department is probably a tad bit busier than usual).

The $2,000 amount is being offered as a “loyalty discount” for current TDI owners, regardless of size or type of diesel engine, for any new Volkswagen, regardless of engine and fuel type (except for stop-sale models, obviously). TDI owners do not need to trade-in their EA 189-equipped cars to qualify.

We attempted as best we could to confirm the ‘discount-on-trade-in’ story and we were given evidence to support the original story in La Presse. However, the truth was to the contrary. We apologize for the error.

The article now reflects the update.

Volkswagen Canada is offering a $2,000 incentive for current TDI owners, regardless of the age of the car or type of TDI engine, toward any other new Volkswagen model.

La Presse spoke to a dealer in Montreal who stated that they are taking affected TDI models in on trade and offering the discount. However, the discount is being offered as a “loyalty discount” to all TDI owners, and a trade-in is not required.

Read More >

By on October 2, 2015

2015 Volkswagen Golf TDI

Twelve days after early reports revealed that Volkswagen Of America’s TDI Clean Diesels weren’t so clean after all, Volkswagen reported a one-percent U.S. sales increase for the month of September 2015, the month in which the emissions fraud was revealed.

But did Volkswagen’s U.S. volume truly rise? And if so, what kind of extra volume is generated by a one-percent uptick? Moreover, while Volkswagen trickled forward with just its fourth year-over-year U.S. monthly sales improvement in 2015, what was the rest of the auto industry accomplishing? Read More >

By on October 1, 2015


The average transaction price for a new car edged up slightly August to September from $33,563 to $33,730, researchers at Kelley Blue Book said Thursday.

Fiat Chrysler Automobiles posted the largest gain over the same month last year, as the automaker increased its average transaction price 4.1 percent to $34,809. Unsurprisingly, Volkswagen was the only major automaker to post a loss in the report, losing 1.6 percent from August to September this year, and 0.1 percent from September 2014.

Ford, General Motors and Kia/Hyundai all posted gains over 3 percent, year-over-year. Overall, the industry average for new car transaction prices rose 2 percent from September 2014 to September 2015. Toyota was the other automaker to fall below the industry average for gains. Its average transaction price increased by only 0.6 percent.

Read More >

By on September 27, 2015

Volkswagen Eos at University Volkswagen Circa August 2015

While some declare Volkswagen dead in their betrayed hearts over the recent emissions scandal, others see an opportunity for a discount on a diesel.

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By on September 26, 2015

VW West Distribution Circa 2009

Volkswagen’s pain parade marches on, this time to Switzerland, which has temporarily banned sales of the automaker’s diesels.

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By on September 23, 2015

Der neue Volkswagen Passat (USA Version)

The year was 2012, and everything was going according to plan at Volkswagen of America.

After years of languishing as an also-ran in the midsize car category, U.S. sales of the Volkswagen Passat rose to their highest level ever. After generating just 8 percent of VW USA’s volume between 2008 and 2011, the Passat was responsible for more than one quarter of Volkswagen’s volume in 2012. Read More >

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  • Contributing Writers

  • Jack Baruth, United States
  • Bark M., United States
  • Chris Tonn, United States
  • Doug DeMuro, United States
  • Steven Lang, United States
  • Brendan McAleer, Canada
  • Vojta Dobes, Czech Republic
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, United States
  • Cameron Aubernon, United States