Rare Rides Icons: The History of Kia's Larger and Full-size Sedans (Part VI)

rare rides icons the history of kia s larger and full size sedans part vi

We return to the story of Kia’s midsize and larger sedans today, around the point when Kia found itself under the watchful eye of Hyundai. The larger South Korean company purchased a controlling stake in its competition in 1998, which meant big changes to Kia’s product almost immediately after.

The union led to the first full-size luxury sedan Kia developed from the ground up, the Opirus (Amanti to you). It turned out the Amanti was the derivative and rather ugly sedan few in North America desired, though it fared a bit better elsewhere. But by the time the Amanti arrived, Kia was already selling a new midsize that North Americans did want. Let’s talk Optima.

The Optima was Kia’s first midsize post merger with Hyundai, and it was developed on a fairly short timeline. Optima was a replacement for the uninspired Credos, an old Mazda 626. To create the Credos, Kia took the 626 and replaced the front and rear clips, as well as the interior. Then they turned it into an unsuccessful wagon and updated it further to look more like a Ford Mondeo. The Credos never made it to North America, and few missed it when it exited production in 2000 (2001 in some markets).

The basis for the new midsize Optima was the shared Hyundai-Kia Y4 platform, called MS in Kia usage and EF at Hyundai. The new platform was a continuation of the Y series from Hyundai, which was implemented in its first iteration (Y2) in the 1986 Grandeur, the later Sonata, and the Santamo (Mitsubishi Colt). All those cars were light reworks of Mitsubishi products and the ultimate source of Hyundai products for some time. The Y was and is a lineup of platforms rather than one particular platform.

With the Hyundai-Kia Y4 era of platforms (1997-2008), Hyundai began to drive product in their own direction and away from hot takes on Mitsubishi vehicles. And like the Opirus shared its platform with the extant Hyundai Grandeur, the Optima shared its platform with the Hyundai Sonata.

Unlike the Opirus that was allowed to debut well before the new generation Grandeur (Azera), Hyundai was less generous with its midsize platform car. The Sonata debuted first in 1999, with the Optima following in 2000. Hyundai’s generosity with styling freedom was also limited for the Optima, as it debuted largely as a front and rear clip swap and rebadge of the Sonata. Understandable since the Sonata was undoubtedly already finalized when Kia joined the team.

The Sonata was intended to move Hyundai toward engineering independence and to make its midsize offering much more competitive. The fourth-generation car used a double-wishbone front suspension and an independent multilink setup at the rear. It was notably larger than its predecessor and offered a more modern engine lineup. All examples of the Sonata and Optima were front-drive; all-wheel drive was not available. Engines were all-new generation Hyundai wares and were removed somewhat from the Mitsubishi clones offered in the third-gen Sonata.

Engines were identical between the Sonata and Optima and began at a 1.8-liter inline-four from the Beta family. There was also a 1.8 from the second generation of Sirius engines, on license from Mitsubishi. There were 2.0-liter versions of Beta and Sirius engines as well, though the former was only sold in the Chinese market.

The largest inline-four was a 2.4-liter of Sirius lineage. The V6 options were two, and both from the Delta family. Delta was developed independently by Hyundai, and its two V6 mills were of 2.5- and 2.7-liter displacements. Three transmissions were on offer: A five-speed manual, the America-preferred four-speed automatic, or a CVT.

The Sonata and Optima were identical in wheelbase and exterior measurements, but the Optima varied quite a bit from its Mazda-derived predecessor. Wheelbase increased about an inch and a half (to 106.3″) in the new Optima, while exterior length remained exactly the same at 186.8 inches. And though overhangs were reduced, the Optima grew wider than the Credos, at 71.5 inches over the old sedan’s 70.1″. The more upright roof meant a slight increase in height, from 55.1″ to 55.9 inches.

Compared to the outgoing Credos, the new Optima looked much more cohesive. Headlamps were larger and wore sharper angles as Kia exercised their own styling language around this time. The angled egg-crate grille was modified slightly from the Credos for Optima usage and got thicker slats and more chrome.

The Optima had defined creases along its hood and body and lost the pulled, stretched look of the Credos. Recall the Credos was an old Mazda 626 underneath and was stretched quite a bit by Kia who desired a roomier car with a large trunk. The Optima’s character line ran from the corner of the headlamp all the way to the rear, and carried on through the pull-style door handles that replaced the doglegs of Credos.

The Optima had more chrome trim in general than Credos, and it looked much more intentional in its placement. The upright roof was more defined than the Credos and wore sharper angles at the C-pillar. Kia was limited on their rear end styling to a clip swap, so was unable to implement the long rear overhang and big trunk it desired.

While the Sonata wore some rounded tail lamps that were upright and “Euro luxury” looking, the Optima went for larger horizontal lenses that were decidedly sportier but also fairly ugly. Lenses were joined by a chrome bar, and the sharply creased trunk wore a big Kia logo in the middle. It was a decidedly less formal look than the Credos, which carried rear styling more in line with what was featured on the new Sonata.

The Sonata existed in its original guise only from 1998 to 2000; its short life meant the facelifted 2001 to 2004 version was the one everyone remembers today. In the same way, the Optima used its initial styling from 2000 to 2001 and was facelifted in 2002.

Hyundai/Kia was into the quad headlamp look used by other manufacturers (Mercedes-Benz, Lexus) around that time, and added it to the Sonata and Optima in their respective refreshes. The Optima’s original headlamp lenses were cut nearly in half, as an additional ovoid lamp appeared on either side right next to the grill. The grille transitioned into a truly awful chrome vertical bar design that year and went without any Kia badging. The body of the Optima stayed the same, but the large rear lamps grew even larger. Though their shape was the same as before, they lost their former ribbed look and went smooth.

Kia wasn’t happy with the Optima’s refresh, so they refreshed it again for 2004. Designers honed in on the ugly grille, which changed once again. It went back to a horizontal layout with three chromed bars. They were spaced fairly far apart and left a lot of open area in the grille. A Kia badge appeared in the middle once more.

But no matter the trim fiddling and grille swaps, an unfortunate fact about the Optima (and Sonata) remained: They were unsafe. In 1999 and 2004 the IIHS tested a Sonata, and it scored a Poor in the side impact test, Poor for head restraints and seat control, and Average in the moderate front overlap test. The total score was one of five stars.

That didn’t stop the spread of the Optima around the world, though. It was a very successful car for Kia and was truly the company’s first world sedan. In addition to South Korean production at the Hwaesong plant that continued through 2006, it was built in China from 2004 through 2011. Russian brand Avtotor built a licensed version as well, in Kaliningrad.

Original production of the Optima was supposed to end in 2005 with the launch of the second generation, but assembly complications forced it to continue for part of the 2006 model year. Optima’s replacement (called Magentis in South Korea) had a late production start in November 2005. The concurrent Sonata wrapped its production on time in 2005, as it was built in a different plant to the Optima.

Next time the series will return to Kia’s full-size offerings, as the company attempted to recover from the general flop which was the derivative Opirus. See you then.

[Images: Kia, Hyundai]

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  • Bunkie I so wanted to love this car back in the day. At the time I owned a GT6+ and I was looking for something more modern. But, as they say, this car had *issues*. The first of which was the very high price premium for the V8. It was a several thousand dollar premium over the TR-7. The second was the absolutely awful fuel economy. That put me off the car and I bought a new RX-7 which, despite the thirsty rotary, still got better mileage and didn’t require premium fuel. I guess I wasn’t the only one who had this reaction because, two years later, I test-drove a leftover that had a $2,000 price cut. I don’t remember being impressed, the RX-7 had spoiled me with how easy it was to own. The TR-8 didn’t feel quick to me and it felt heavy. The first-gen RX was more in line with the idea of a light car that punched above its weight. I parted ways with both the GT6+ and the RX7 and, to this day, I miss them both.
  • Fred Where you going to build it? Even in Texas near Cat Springs they wanted to put up a country club for sport cars. People complained, mostly rich people who had weekend hobby farms. They said the noise would scare their cows. So they ended up in Dickinson, where they were more eager for development of any kind.
  • MaintenanceCosts I like the styling of this car inside and out, but not any of the powertrains. Give it the 4xe powertrain - or, better yet, a version of that powertrain with the 6-cylinder Hurricane - and I'd be very interested.
  • Daniel J I believe anyone, at any level, should get paid as much as the market will bear. Why should CEOs have capped salaries or compensation but middle management shouldn't? If companies support poor CEOs and poor CEOs keep getting rewarded, it's up to the consumer and investors to force that company to either get a better CEO or to reduce the salary of that CEO. What I find hilarious is that consumers will continue to support companies where the pay for the CEOs is very high. And the same people complain. I stopped buying from Amazon during the pandemic. Everyone happily buys from them but the CEO makes bank. Same way with Walmart and many other retailers. Tim Cook got 100m in compensation last year yet people line up to buy Iphones. People who complain and still buy the products must not really care that much.
  • TDIGuy Glad to see this discussion come up just as my Facebook is being flooded with ads for a race track event coming up near Toronto. Seems to be billed as a chance to see a lot of exotic cars, but also watch various categories of cars on the race track. This is the kind of event that might generate some interest in getting on the track.Sorry for lack of detail, but I'm not doing this in attempt to spam, but more to show there are attempts being made to increase interest. That said, someone made the point that there are less and less people out there with something that could be driven on a race track (i.e. a car), so it does leave it to the grass roots type of racers to keep this going.