Rare Rides Icons: The History of Kia's Larger and Full-size Sedans (Part VI)

Corey Lewis
by Corey Lewis

We return to the story of Kia’s midsize and larger sedans today, around the point when Kia found itself under the watchful eye of Hyundai. The larger South Korean company purchased a controlling stake in its competition in 1998, which meant big changes to Kia’s product almost immediately after.

The union led to the first full-size luxury sedan Kia developed from the ground up, the Opirus (Amanti to you). It turned out the Amanti was the derivative and rather ugly sedan few in North America desired, though it fared a bit better elsewhere. But by the time the Amanti arrived, Kia was already selling a new midsize that North Americans did want. Let’s talk Optima.

The Optima was Kia’s first midsize post merger with Hyundai, and it was developed on a fairly short timeline. Optima was a replacement for the uninspired Credos, an old Mazda 626. To create the Credos, Kia took the 626 and replaced the front and rear clips, as well as the interior. Then they turned it into an unsuccessful wagon and updated it further to look more like a Ford Mondeo. The Credos never made it to North America, and few missed it when it exited production in 2000 (2001 in some markets).

The basis for the new midsize Optima was the shared Hyundai-Kia Y4 platform, called MS in Kia usage and EF at Hyundai. The new platform was a continuation of the Y series from Hyundai, which was implemented in its first iteration (Y2) in the 1986 Grandeur, the later Sonata, and the Santamo (Mitsubishi Colt). All those cars were light reworks of Mitsubishi products and the ultimate source of Hyundai products for some time. The Y was and is a lineup of platforms rather than one particular platform.

With the Hyundai-Kia Y4 era of platforms (1997-2008), Hyundai began to drive product in their own direction and away from hot takes on Mitsubishi vehicles. And like the Opirus shared its platform with the extant Hyundai Grandeur, the Optima shared its platform with the Hyundai Sonata.

Unlike the Opirus that was allowed to debut well before the new generation Grandeur (Azera), Hyundai was less generous with its midsize platform car. The Sonata debuted first in 1999, with the Optima following in 2000. Hyundai’s generosity with styling freedom was also limited for the Optima, as it debuted largely as a front and rear clip swap and rebadge of the Sonata. Understandable since the Sonata was undoubtedly already finalized when Kia joined the team.

The Sonata was intended to move Hyundai toward engineering independence and to make its midsize offering much more competitive. The fourth-generation car used a double-wishbone front suspension and an independent multilink setup at the rear. It was notably larger than its predecessor and offered a more modern engine lineup. All examples of the Sonata and Optima were front-drive; all-wheel drive was not available. Engines were all-new generation Hyundai wares and were removed somewhat from the Mitsubishi clones offered in the third-gen Sonata.

Engines were identical between the Sonata and Optima and began at a 1.8-liter inline-four from the Beta family. There was also a 1.8 from the second generation of Sirius engines, on license from Mitsubishi. There were 2.0-liter versions of Beta and Sirius engines as well, though the former was only sold in the Chinese market.

The largest inline-four was a 2.4-liter of Sirius lineage. The V6 options were two, and both from the Delta family. Delta was developed independently by Hyundai, and its two V6 mills were of 2.5- and 2.7-liter displacements. Three transmissions were on offer: A five-speed manual, the America-preferred four-speed automatic, or a CVT.

The Sonata and Optima were identical in wheelbase and exterior measurements, but the Optima varied quite a bit from its Mazda-derived predecessor. Wheelbase increased about an inch and a half (to 106.3″) in the new Optima, while exterior length remained exactly the same at 186.8 inches. And though overhangs were reduced, the Optima grew wider than the Credos, at 71.5 inches over the old sedan’s 70.1″. The more upright roof meant a slight increase in height, from 55.1″ to 55.9 inches.

Compared to the outgoing Credos, the new Optima looked much more cohesive. Headlamps were larger and wore sharper angles as Kia exercised their own styling language around this time. The angled egg-crate grille was modified slightly from the Credos for Optima usage and got thicker slats and more chrome.

The Optima had defined creases along its hood and body and lost the pulled, stretched look of the Credos. Recall the Credos was an old Mazda 626 underneath and was stretched quite a bit by Kia who desired a roomier car with a large trunk. The Optima’s character line ran from the corner of the headlamp all the way to the rear, and carried on through the pull-style door handles that replaced the doglegs of Credos.

The Optima had more chrome trim in general than Credos, and it looked much more intentional in its placement. The upright roof was more defined than the Credos and wore sharper angles at the C-pillar. Kia was limited on their rear end styling to a clip swap, so was unable to implement the long rear overhang and big trunk it desired.

While the Sonata wore some rounded tail lamps that were upright and “Euro luxury” looking, the Optima went for larger horizontal lenses that were decidedly sportier but also fairly ugly. Lenses were joined by a chrome bar, and the sharply creased trunk wore a big Kia logo in the middle. It was a decidedly less formal look than the Credos, which carried rear styling more in line with what was featured on the new Sonata.

The Sonata existed in its original guise only from 1998 to 2000; its short life meant the facelifted 2001 to 2004 version was the one everyone remembers today. In the same way, the Optima used its initial styling from 2000 to 2001 and was facelifted in 2002.

Hyundai/Kia was into the quad headlamp look used by other manufacturers (Mercedes-Benz, Lexus) around that time, and added it to the Sonata and Optima in their respective refreshes. The Optima’s original headlamp lenses were cut nearly in half, as an additional ovoid lamp appeared on either side right next to the grill. The grille transitioned into a truly awful chrome vertical bar design that year and went without any Kia badging. The body of the Optima stayed the same, but the large rear lamps grew even larger. Though their shape was the same as before, they lost their former ribbed look and went smooth.

Kia wasn’t happy with the Optima’s refresh, so they refreshed it again for 2004. Designers honed in on the ugly grille, which changed once again. It went back to a horizontal layout with three chromed bars. They were spaced fairly far apart and left a lot of open area in the grille. A Kia badge appeared in the middle once more.

But no matter the trim fiddling and grille swaps, an unfortunate fact about the Optima (and Sonata) remained: They were unsafe. In 1999 and 2004 the IIHS tested a Sonata, and it scored a Poor in the side impact test, Poor for head restraints and seat control, and Average in the moderate front overlap test. The total score was one of five stars.

That didn’t stop the spread of the Optima around the world, though. It was a very successful car for Kia and was truly the company’s first world sedan. In addition to South Korean production at the Hwaesong plant that continued through 2006, it was built in China from 2004 through 2011. Russian brand Avtotor built a licensed version as well, in Kaliningrad.

Original production of the Optima was supposed to end in 2005 with the launch of the second generation, but assembly complications forced it to continue for part of the 2006 model year. Optima’s replacement (called Magentis in South Korea) had a late production start in November 2005. The concurrent Sonata wrapped its production on time in 2005, as it was built in a different plant to the Optima.

Next time the series will return to Kia’s full-size offerings, as the company attempted to recover from the general flop which was the derivative Opirus. See you then.

[Images: Kia, Hyundai]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

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  • Bob65688581 We bought zillions of German cars, despite knowing about WWII slave labor. Refusing to buy something for ideological reasons is foolish.Both the US and the EU have imposed tariffs, so the playing field is level. I'll buy the best price/quality, regardless of nationality.Another interesting question would be "Would you buy one of the many new European moderate-price EVs?" but of course they aren't sold here.Third interesting question: "Why won't Stellantis sell its best products in America?"
  • Freshblather No. Worried there will be malicious executable code built into the cars motherboard that could disable the Chinese cars in the event of hostilities between the west and China.
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  • SCE to AUX The original Capri was beautiful. The abomination from the 90s was no Capri, and neither is this.It looks good, but too similar to a Polestar. And what's with the whacked price?
  • Rover Sig Absolutely not. Ever.