Toyota Prices 2024 Land Cruiser, Starts $55,950

Matthew Guy
by Matthew Guy

After a small hiatus, the Toyota Land Cruiser returns for 2024, occupying a slightly different spot on the food chain than its forebear.

We’ll get pricing out of the way before diving into any weeds. The so-called ‘1958’ trim wears the headline-grabbing $55,950 price tag, equipped with those retro round LED headlamps and TOYOTA heritage billboard grille. On the spec sheet you’ll find an 8.0-inch infotainment screen, 2.4-kW inverter, locking center and rear differentials, two-speed transfer case, and coil springs out back. There are but a trio of colors if that matters to you.


Next up, and simply called Land Cruiser, is the trim which diverts to rectangular headlamps and is priced at $61,950. Upgrades include 12.3-inch infotainment, power liftgate, and a stabilizer disconnect mechanism for gnarly off-road moves. There are also extra dirt road driving modes thanks to multi-terrain select programming. Finally, the probably-one-year-only First Edition trades for round headlights, sundry badges, and accessories like rock rails and skid plates. Price? A heady $74,950. Those sums do not include destination and other fees.


For now, the Land Cruiser is only available with a hybrid powertrain under the iForce Max banner, belting out 326 horsepower and 465 lb-ft of torque. It is worth noting fraternal platform brother GX 550 has a twin-turbo V6 stuffed up its blocky nose though its output, at 349 horses and 479 torques, isn’t much different from the Cruiser’s 2.4L four-banger hybrid.


All trims get the Toyota Safety Sense 3.0 suite of nannies, including lane departure tools, pre-collision system, and dynamic radar cruise control. There is also the typical function found in rigs like these which operates like low-speed off-road cruise control. Approach and departure angles are 31 and 22 degrees, if you’re wondering.


The reshuffling of Land Cruiser’s place in the lineup certainly leaves room for the big three-row Sequoia at that end of the spectrum but can be argued to overlap the 4Runner ever so slightly in terms of mission and appearance if not price as the top rung TRD Pro trim has an MSRP of $55,170 – right where the Land Cruiser starts off. A new 4Runner is anticipated for 2025.


[Image: Toyota]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • 28-Cars-Later 28-Cars-Later on Feb 21, 2024

    So is this what the 4Runner is called now or is this a model above it?

  • Lorenzo Lorenzo on Feb 23, 2024

    Aw, that's just the base price. Toyota dealers aren't in the same class as BMW/Porsche upsellers, and the Toyota base is more complete, but nobody will be driving that model off the lot at that price.

  • Peter Buying an EV from Toyota is like buying a Bible from Donald Trump. Don’t be surprised if some very important parts are left out.
  • Sheila I have a 2016 Kia Sorento that just threw a rod out of the engine case. Filed a claim for new engine and was denied…..due to a loop hole that was included in the Class Action Engine Settlement so Hyundai and Kia would be able to deny a large percentage of cars with prematurely failed engines. It’s called the KSDS Improvement Campaign. Ever hear of such a thing? It’s not even a Recall, although they know these engines are very dangerous. As unknowing consumers load themselves and kids in them everyday. Are their any new Class Action Lawsuits that anyone knows of?
  • Alan Well, it will take 30 years to fix Nissan up after the Renault Alliance reduced Nissan to a paltry mess.I think Nissan will eventually improve.
  • Alan This will be overpriced for what it offers.I think the "Western" auto manufacturers rip off the consumer with the Thai and Chinese made vehicles.A Chinese made Model 3 in Australia is over $70k AUD(for 1995 $45k USD) which is far more expensive than a similar Chinesium EV of equal or better quality and loaded with goodies.Chinese pickups are $20k to $30k cheaper than Thai built pickups from Ford and the Japanese brands. Who's ripping who off?
  • Alan Years ago Jack Baruth held a "competition" for a piece from the B&B on the oddest pickup story (or something like that). I think 5 people were awarded the prizes.I never received mine, something about being in Australia. If TTAC is global how do you offer prizes to those overseas or are we omitted on the sly from competing?In the end I lost significant respect for Baruth.
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